Tower 28 Beauty, Inc.

The White Lotus?makeup designer Rebecca Hickey just tried our NEW! GetSet Powder Blush for the first time…and her reaction says it all! ??? Launching 3/12. Shop it first exclusively on the?SEPHORA?App! PS. Bex and Gia are using the fluffiest?ANISA Beauty?brushes!

This week, we shook things up at?IPSY?studios in Santa Monica (our home turf!) with our first-ever Tower 28 masterclass! ? Celebrity makeup artist?Delina Medhin?joined us to give an exclusive sneak peek at the first-ever blush + setting powder in one! ??

Premiering 3/6, The Blush Lives of Sensitive Girls ?? Our first-ever original sketch series for our first-ever setting blush! We kept it all in the (LA ??) fam—working with a local writer, film crew, and actors to bring this to life. Because nothing hits like hometown talent ??

This has been our favorite secret so far ??… Introducing The National Eczema Association x Tower 28 Scholarship Fund ??? We’ve pledged $200,000 because we believe everyone deserves access to support, education + connection, no matter their financial situation. Apply for a chance to attend this year’s Eczema Expo—on us! It’s the ultimate safe space for sensitive skin, where you can learn from top medical experts and feel empowered. We’ll have a booth there too, so don’t forget to come say hiiii! ?? Click the link to find out more ?? https://lnkd.in/gCF5eNnm

We’re celebrating the launch our NEW! GetSet Powder Blush, aka the first-ever blush + setting powder in one, with our first-ever masterclass ?? Hosted by?Toni B.?(self proclaimed CEO of blush) and our very own CEO,?Amy Liu, attendees will get to experience this unreleased blush for the first time ever! TICKETS ARE SOLD OUT, but let us know where we should head next!!

Leak alert! You heard it right—NEW! GetSet Powder Blush is coming! ???? We’re spilling all the (Long Beach Iced) TEA on our Instagram's Broadcast Channel so make sure you subscribe for the inside scoop. It’s about to get cheeky! ??

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Our bestselling LipSoftie? Lip Treatment is now available in 3 NEW flavors: ????♀?Sugar Plum (sheer mauve) ????Confetti Cake (sheer lavender pink) ????Red Bean Mochi (sheer rosy nude) Made with 100% food-grade flavor (no fragrance or artificial flavors) and safe for sensitive skin ?? Now available at SEPHORA + tower28beauty.com! . . . The lovely editors over at Teen Vogue put LipSoftie to the test! See what they have to say about our favorite lip treatment ?? https://lnkd.in/gBPMhJVe

When two powerful female founders join forces... you know it’s going to be good! ?? Amy Liu?+?Shani Darden?are sitting down to talk about one of our favorite ingredients—hypochlorous acid, its amazing benefits, and how it truly does it all. Our SOS Spray is coming to the?Shani Darden Skin Care?studio soon!

This weekend, we kicked off Lunar New Year celebrations early at?SEPHORA?Santa Monica! From heart-to-hearts with our Founder/CEO?Amy Liu?to indulging in mochi donuts from?DoMo Donuts and Mochi Donuts?and gifting T28 goodies, it was a day filled with all the good vibes. ????? We’re also so proud to share that 100% of the profits from our weekend together were donated to the LA Fire Department Foundation in support of their bravery and ongoing efforts to keep our city safe ???? A HUGE thank you to everyone who came out and made it so special. Here’s to more IRL moments, meaningful connections, and all the fun to come in 2025. We can’t wait! ??