Tourism Economics

Nearly 200 destinations trust Symphony to unify their data, automate distribution to stakeholders, reveal decision-ready insights, and better understand the economy's impact on travel demand. ?? From sales incentives to marketing campaigns, the team at Visit Frisco is unlocking new potential with #Symphony. We're grateful for partners like Josh Dill, STS, who continually work to serve their destination and empower communities.

Last month, we warned of growing risks to the US travel industry tied to rising policy-driven aversion. Since then, the threat has become more tangible with international travel recovery showing signs of regression. ? ?? Originally forecast to grow by 9% this year, our latest outlook expects travel to the US to decline by 5.1% in 2025—a loss of $18 billion in spending. ? Travel decisions serve as a powerful currency. With competing destinations worldwide, actions that make the US less desirable to visit can be costly. ? To keep up with the latest insights, subscribe to our monthly US newsletter: https://lnkd.in/e-2-qSYu

We sounded the alarm last month and the data are now coming in. Canada land travel to the US fell 24% year-over-year in February (-18% for overnight). In the immortal words of Ron Burgundy: "That escalated quickly." https://lnkd.in/eUenBwwJ

This spring is full of opportunities to connect as our team hits the road. From economic outlooks and industry forecasts to business intelligence and marketing strategy, we're bringing our insights to stages, breakout rooms, and trade show booths across the globe—always with the mission to empower our partners in travel. Check out a few of the places you might find us next ??

This Women's History Month and on International Women’s Day, we celebrate the exceptional women of Tourism Economics—whose insights are foundational for shaping the innovations and conversations that drive excellence in our industry.? ? We strive to foster a workplace where women thrive, lead, and create change across the global tourism landscape. To all the women in our industry: Thank you for all that you do!

Trade policy uncertainty has taken center stage in the US economic landscape. Amid escalating global trade tensions, our new analysis highlights an even greater risk to the US travel sector should trade disputes and other policy changes intensify. The implementation of sweeping tariffs on key trading partners, including Canada, Mexico, and China, is likely to trigger retaliatory measures that disrupt economic conditions and travel flows. Additional uncertainty stems from deteriorating travel sentiment in Europe due to tariff policies and ongoing geopolitical tensions. Swipe below to dig into tariff-specific impacts—plus, go deeper with the full report available here: https://lnkd.in/e-GbK_2G For even more, read our latest US newsletter edition: https://lnkd.in/epGFh-9G #Tariffs #Economy #TradeWar #TravelOutlook

While many cities vie for large-scale anchor events to lock in room nights years in advance, occasionally, a one-off championship makes a welcome splash. The Philadelphia Eagles Super Bowl LIX Parade boosted hotel revenue by 164%, not adjusting for inflation, and hotel-room demand by 71% compared to the same weekend last year. ?? Read more from the Philadelphia Convention & Visitors Bureau and The Philadelphia Inquirer: https://lnkd.in/eyezk6xS

The World Economic Forum, in collaboration with Kearney, published its latest Future of Tourism Briefing in January, exploring the travel industry's ongoing transformative growth and innovation. Data from our Global Travel Service highlights the significant role tourism plays in the global economy, with travel spending expected to accelerate and grow at an average of 7% over the next decade (2024-2034). ? ?? Check out the full report for more on the evolution of travel trends worldwide: https://lnkd.in/d2em7yPi ?? Learn more about the Global Travel Service: https://lnkd.in/eydrTtjg

We're joining Destinations International to commemorate #DestinationProfessionalsDay —a celebration of those who drive tourism, support local businesses, and enrich communities worldwide. From Philadelphia to Seattle, many members of our team hail from a DMO background, fortifying our work and influencing how we innovate, craft solutions, and uniquely support destinations' success. Here's to the impact that destination professionals make year-round. And to our Tourism Economics teammates who continue to build on their destination experience ??

?? ?????? ?????? ???????????????? ?????????????? ???????? ???? ???????? ???????? ???? ?? ??????????? We’re excited to share our latest #ETCResearch on ???????????????? ?????????????? ???????????? & ??????????????????, highlighting key insights that shaped the industry in the final quarter of the year. Tourism performance is stronger across both arrivals and overnights compared to the previous quarter—indicating sustained travel demand through the shoulder season ?? and into winter ?? . At the same time, value-for-money destinations and shorter trips are gaining popularity, likely due to rising travel costs ?? . Check out the key insights in the carousel below ?? And explore the full report here ?? https://lnkd.in/eJtpaJ3C Tourism Economics