Tough Trucks For Kids ??

Tough Trucks For Kids ?? investor update for the 2nd quarter ending june 30, 2024: highlights: ?? total sales up 56.74% and net income up 178.77% qoq (record quarter) ?? increased net profit margin by 144% from 18% to 44% (quarter of cost-savings) ? increased aov by 21.26% to $599 (single customer order record at $1900) ???crossed 100k followers on ig (all organic) ..... lowlights: ?? cac increased 178% to $87 (still gives us room for 39-44% net margins) ?? roas reduced 57% to 7.59x from 17.74x (march had a 35m+ plays viral reel that we couldn't recreate) ?? returns increased by 22% to 8% (we continue to stay true to our 90-day 100% money-back warranty) ..... ??? tools deployed for continuous process optimization & operational efficiency and their kpis we're tracking: — DevRev: csat, mttr customer conversations — Omnisend: revenue generated from email marketing (automation, campaigns), email sub list (forms) — Storista: revenue generated from shoppable videos — Journalist AI: dr score, keywords ranking on google — seona by StyleAI: # of automatic code changes ..... ^ is inspired from Adam Robinson, Howard Lerman, and maximus greenwald — thank you for sharing your journey in public ?? okay back to work now! ??? #bootstrapping #d2c #underdogs #entrepreneurship #adventureawaits

User testimonials at Tough Trucks For Kids ?? be like ?? ?? ?? #customerdelight

here's my favorite way to use reddit to save time & money. anytime i need to evaluate a saas tool, reddit is the first place i go to read real users/customers experience with the tool. thanks to anonymity, redditors including employees of those saas companies feel safe to spill the beans — the good, the bad, the ugly. g2, trustpilot are becoming more and more a place for manufactured/purchased reviews. ..... thanks for reddit: - i found out about omnisend when klaviyo and active campaign are all over the place w/ their vc dollars to spend. - it also helped me identify stickerapp(dot)com is way way more cost effective than stickermule(dot)com for custom stickers. - yesterday i was able to pick 2 ugc platforms from a post that had the list of over 15 in one spot. ..... this morning for shits & giggles, i googled "reddit Tough Trucks For Kids ??" ?? to my surprise, one of our videos made it to the front page of r/construction (humor ?? ). the comments are hilarious. "650$? Fuckin worth it" —?TapZorRTwice "Dude im fucking buying this for my nephew right now" — BhrisBukBruz "To be honest, my kid would get more enjoyment out of this thing than I would spending $650 on myself." — AldoTheApache3 "For the child who has so many toys they’re now into playing material storage and inventory management." —?New_Insect_Overlords .,.... bonus: if you're bored, there are also some fun reddit threads about your favorite saas salestech unicorns (iykyk ?? ). #voiceofthecustomer

Tough Trucks For Kids ?? has been revving up the eCommerce lane with durable, kid-friendly toy trucks since 2023. But with rapid growth and a lean team, managing customer support became a bumpy road. Traditional tools couldn't keep up. So DevRev came to the rescue: https://dvrv.ai/46CB8p5 #CustomerCaseStudy #ToughTrucksForKids #DevRev #DevRevSupport

what's the secret to a life full of joy and fulfillment? ?? give back. contribute. and if you think you need to have a lot of money or resources to give back, remember, you can always give back your: ?? time ? energy ?? attention ?? knowledge ?? compassion ?? encouragement expecting nothing in return. but most importantly, you can always give back love and kindness. give it to yourself first as it tends to compound that way. ?? ..... if you reside in an individualistic society, it primes you into believing that you need to amass a lot of wealth for yourself first before you can start giving back. that's the kool-aid corporations who are incentivized to optimized profits over human's wellbeing want all of us to drink. but it doesn't have to be that way. growing up, i saw my dad give back what little he had in terms of monetary donations. but i also saw him give back his time, warmth, connection, and overall taught me to be a resourceful human. ?? ..... if you're feeling depressed due to psychological reasons, chances are you're too hung up on your personal goals/expectations. go take a walk outside and give your smile to a stranger. ?? it's an incredible feeling when we realize whatever we're seeking outside is already inside us. ?? ..... one of my personal selfish reasons to start Tough Trucks For Kids ?? was to be able to spread smiles in the lives of families. heal my inner child that grew up around dysfunction and experienced childhood abuse — by seeing parents play with their kids that i missed out on. after our first ig livestream and seeing our comments section go crazy, it turns out giveaways do create a little joy for people. ?? so we're kicking off august with another giveaway. go sign up to win a tough truck for your lil' trucker at home. ?? #ugc #startup #consciouscapitalism #innerchildhealing #loveistheanswer

so we gave away about $75k to our awesome Tough Trucks For Kids ?? community yesterday during our live stream on ig — 900+ attendees. ???? well technically it was $5k in actual foregone revenue for the 7 lucky winners from our 3 giveaways. ?? but then we also gave out $100 truck bucks to about 700 of the folks who waited until the end of the event i.e. $70k. ?? here's the math we ran: our meta ads cac is around $150 right now. so giving away $100 truck bucks was a no brainer. we still maintain 37% net profit margin while accelerating growth! ?? and we grew our ig account from 70k to 150k+ in 2 months with the help of the giveaway campaigns! ?? ..... 1,095 signed up for the event at a 52.32% registration rate. i just checked Omnisend — since july 1st, our email list has grown from 5,940 to 15,420 (2.6x), phone numbers from 200 to 1,196 (6x). ???? and we still have about 12h left with email and sms campaigns + boosters lined up to fire this afternoon and evening. july high- and low-lights breakdown to follow soon. ..... what was my fav moment of the live stream? one of the moms said "from your voice i can tell you're a kind person." i almost teared up with joy. ???? moms are energy perceivers. i have a bazillion tonne of respect for all the moms out there! ???????? okay now back to the 7 ocean freight forwarders who've been pestering me to get back to them on their quotes. if you're reading this, i'll holler back tomorrow! ???? #d2c #startup #communityledgrowth #adventureawaits #winthemwithlove

waking up on a monday to messages like these from our customers is how building Tough Trucks For Kids ?? has transformed my #mentalhealth ?????? joy is an inherent part of being human. ?? if your work doesn’t fill your cup with joy, knowing that it could is powerful.?? operating from my core values and not negotiating with it is where the magic happens. ? i hope you muster the courage to look inward which is the first step to breaking out of the matrix ?? #startup #growthmindset #theartofnonconformity

so something interesting happened this past week at Tough Trucks For Kids ?? we crossed 100m+ views total for our channel (launched 8 months ago). ???? thanks to this viral forklift reel (below) that's gotten 49m plays in 5 days. ?? we also broke our last record month sales with 6 more days to go. ?? ??? . . . but more importantly, the rev growth has come less from a one-trick pony viral video but more from a consistent fan fare we've amassed from our content. ?? our ugc flywheel has taken off and there's a correlation b/w when a customer posts a story or post of their kids having the best time of their lives in a tough truck, there's an uptick in sales. ?? but correlation is not causation. ?? Shopify's marketing campaign attribution is meh. so if you know a thing or two about marketing attribution and buyer conversion channels in shopify, you may slide into my dm. ???? . . . anywho... here's the funny story of how this video came out to be. so megan trainor liked our reel recently. ?? her son riley is 3yo and screamingly fits our icp. ???? megan's currently touring for her timeless tour and has a new song called "whoops!" ???? we've got our creative hats on right now to delight megan w/ a tough rendition of her song. ???? so i sent out a text blast to our raving customers (moms) if they can film the whackiest and funniest thing their lil truckers have hauled on our trucks. ???? kourtney from idaho texted me this clip of her 4yo picking up his 1yo brother. ???? we all lost our shit at hq. and the internet did too. lol ???? a 49m+ views content was a ugc. $0 marketing spend. $18k sales is what my napkin math says this viral video contributed to the sku ???? . . . create. delightful. content. every. friggin. day. ???? there you go. keep your money in your wallet. you don't need to buy another online course on how to go viral or growth hack your social channels. ?? having a lot of fun with/at work can definitely help with growth as well coz your prefrontal cortex, temporal-parietal-occipital lobes, hippocampus, and amygdala are all firing from all cylinders. ?? okay time to go prep for our giveaway ig livestream this 7/30 2pm est. ps: if you know a thing or two about marketing campaign attribution and buyer conversion channel in shopify, i'd be grateful to nerd out with ya. ???? #viralmarketing #contentstrategy #d2c #startup #growthhacking

stop worrying about competition, do this instead. ?? make your customers wildly successful. ?? ..... what success means will differ from person to person. but one thing will be common. success has a feeling component to it. those feelings are often: ?? mo' joy, contentment, peace of mind, trust, play ????♂????? ?? less frustration, loneliness, guilt, hopelessness, hurt ???????? optimize your product and operational processes to maximize your customers' desired feelings and minimize the feelings they avoid. business growth will take care of itself. ?? ..... the peg perego john deere ride-on tractor for kids does $5m+ in monthly sales. ???? the other day a customer sent us a video of her lil' trucker hauling the john deere tractor on the Tough Trucks For Kids ?? big kahuna dump truck. ???? we lost our shit at hq ?? the funniest thing – that same mom jumped on comments and replied to other moms who were complaining about their john deere tractor breaking down in a few months and rotting on their toy graveyard. ????? ..... competition really is for losers. ?? study them. keep an eye on them. ?? but you gotta stay obsessed with your vision and strategy and execute the hell out of it. ?? okay now time to go eat the frog! ???? #d2c #startup #customerdelight #moat #growthstrategy

"what got you here, won't get you there." a very powerful axiom to remind oneself and operate accordingly. ?? don't like how work/life is unfolding right now? ?? want: mo' money? ?? mo' fulfillment? ?? mo' responsibilities? ?? existing operational processes have a diminishing return. the key is to know when you've maxed it out and the juice is not worth the squeeze anymore. ?? then it's time to change. ?? change doesn't always have to be a full overhaul. sometimes it's as simple as auditing our limiting belief systems. ?? updating your os with belief systems that's optimized to expand and serve you, your family/loved ones, your close community first. ?? your boss can come later. ?? ..... life is 90% psychology. this one's not a double-blind placebo-controlled evidence. ??? but boi does it give you an edge when you can master your inner world. ?? the universe then starts to conspire to take you where you belong in the outer world — thriving, contributing, being your best version of you! ??? #startups #mindsetshift #innergame #believeinyourself #successmindset