?? Are OTA Bookings a Failure? Think Again. There’s a belief that OTA bookings undermine direct booking strategies. The truth? OTAs are a powerful marketing channel, introducing your hotel to guests who might never have found you otherwise. The real challenge—and opportunity—is converting those OTA guests into loyal, direct-booking customers. In this blog, we share: ?? Why OTAs are critical to a balanced distribution strategy ?? 5 proven ways to turn OTA guests into direct bookers ?? How to view OTA commissions as a marketing investment Let’s reframe the conversation around OTAs. It’s not about avoiding them—it’s about leveraging them for long-term success. #OTABookings #DirectBookings #RevenueManagement #Revenuestrategy https://lnkd.in/e2ZMA5QF
TCRM - Total Customized Revenue Management
酒店业
Surprise，Arizona 1,191 位关注者
Third-Party Revenue Management for Hire, Revenue Task Force, New System Configurations, System Audits, and Training
关于我们
TCRM is the hospitality industry’s leading resource for third-party Revenue Management services. We create competitive advantages for our hotel partners through passion for winning, pursuit of constant improvement, and power to translate big-picture strategy into action across all levels of an organization. SERVICES: Revenue Management for Hire Our Revenue Management for Hire Service delivers superior results tailored to your hotel and market. We utilize a customized plan for each property, coupled with business intelligence reporting, and a toolkit of rotating tactics. Task Force Revenue Management Experiencing turnover in your revenue team? Our Task Force Revenue Management support is just what’s needed to take care of your revenue strategies while you can focus on finding the best permanent candidate. Also, a great solution when you have team members on extended FMLA. System Configurations and Deployments TCRM brings years of experience and system know-how to help your property or portfolio with PMS, CRS, or RMS upgrades, new configurations, or migrations. Systems Health Audits When revenue performance is deteriorating or property teams have lost confidence in their revenue management systems, it’s time for a Systems Audit. TCRM brings system knowledge, experience, and a multi-point checklist to review PMS, CRS, and RMS configuration settings, ensuring systems are optimized to support your strategies. Revenue Management Systems Training This service is ideal for new revenue managers or those who need a refresher in certain revenue or brand systems. We have expertise in Hilton, Marriott, and independent systems, including Opera PMS, SynXis CRS, and IDeaS RMS. WHO WE SERVE: Independent Hotels Branded Hotels (Hilton, Marriott, Hyatt are our specialties) Management Companies Hotel Owners
- 网站
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https://www.TCRMServices.com
TCRM - Total Customized Revenue Management的外部链接
- 所属行业
- 酒店业
- 规模
- 11-50 人
- 总部
- Surprise，Arizona
- 类型
- 私人持股
- 创立
- 2012
- 领域
- Competitive Analysis、Total Hotel Revenue Management、Outsourced Revenue Management、Revenue Management Task Force、Commercial Strategy Support、Performance Assessments、Distribution Audit、Ancillary Revenue Strategy、System Audit、Technology Platform Migration、Hotel Systems Conversions、Technology Selection、Hotel Brand Conversions、Revenue Management Training、Strategic Oversight、Profit Optimization、Feasibility Studies、Market Analysis、Process Optimization和Revenue Management Culture
地点
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主要
获取路线
US，Arizona，Surprise，85378
TCRM - Total Customized Revenue Management员工
动态
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?? The Power of the Voice Channel in Independent Hotels ?? Did you know millions of travelers still prefer calling hotels directly to book? For independent hotels, this presents a huge opportunity—but only if their reservation sales strategy is dialed in. In our latest blog, we explore: ? The critical role of a dedicated reservation sales team ? Why overburdening the front desk with reservation calls can hurt revenue ? How professional call centers can boost ADR and ROI If you're looking to optimize your independent hotel's voice channel, enhance guest satisfaction, and drive revenue, this is a must-read. Let’s keep the conversation going—what’s your biggest challenge with reservation sales? #Hotels #RevenueGrowth #ReservationSales #sales https://lnkd.in/emuUWrEh
Making a Case for Investing in Your Hotel Reservation Sales Team and Call Center - Total Customized Revenue Management
https://tcrmservices.com
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Give it up for Fox Sports’ Erin Andrews on the main stage at #thehospitalityshow !
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TCRM is attending AHLA’a #thehospitalityshow in San Antonio this week. Our CEO, Lily Mockerman, and Executive Director of Strategic Accounts, David Beaulieu are repping the company. Look us up if you’re also attending!
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If you are attending #TheHospitalityShow later this month, let us know. We'll be there!
Sales leader with a passion for solving problems and offering solutions to clients, building strong, lasting relationships.
Looking forward to seeing old friends and making new ones. #TheHospitalityShow
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?? Why investing in your hotel’s reservation sales team is more important than ever! Independent hotels often overlook one of their most valuable assets—the in-house reservations team. In our latest blog, we explore how targeted sales training for your reservation agents can drive higher conversion rates, boost ADR, and ultimately enhance guest satisfaction. We also dive into how professional call centers, like our partners at Topaz Services- Hotel Contact Center, who can provide added support for hotels looking to maximize bookings and revenue. Ready to transform your reservations strategy? Check out the blog for insights on why this investment pays off! ?? https://lnkd.in/emuUWrEh
Making a Case for Investing in Your Hotel Reservation Sales Team and Call Center - Total Customized Revenue Management
https://tcrmservices.com
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Hello, October! We have a lot to celebrate this month, including three Workiversaries! Happy 3rd Workiversary to Kiran Tolani, and Happy 2nd Workivesary to Valerie Vanderberg and Emily Cruz! Thank you all for being valued members of our TCRM Team!
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??We are pleased to share the good news for our longtime friends at Hacienda del Sol Guest Ranch Resort! Kudos to the property team for continuously delivering great service and creating lasting memories for their guests. ??
We are honored to have received Arizona Daily Star Readers' Choice Award for 'Best Resort' in 2024. A huge thank you to everyone who voted for us; we couldn't be more thrilled for this great achievement!
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See our poll below based on the following statement. Feel free to share your thoughts in the comments: "The Fed is expected to embark on a series of interest-rate cuts starting next week, which is why short-dated bond yields have fallen fast, uninverting the yield curve when measured as the 10-year minus two-year yield," according to the Wall Street Journal. "If those cuts are purely because inflation has dropped back close to target, that is the ideal of a soft landing for the economy, and absolutely not a sign of imminent recession. But for most of modern history, deep rate cuts by the Fed have been a sign that the country is about to plunge into recession, or is already in one that economists missed." What say you?
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