TOST Beverages

Sober October is upon us! To gain insight into the growing sober curious movement, Forbes writer Rachel King spoke to T?ST's own Brooks Addington about how consumers are embracing a more?balanced lifestyle and exploring non-alcoholic beverages in October, January and beyond. Read more here:?https://lnkd.in/eCwacfvT #SoberOctober #DryJanuary #NonAlc #AlcoholFree

We shopped ‘til we dropped this past Friday at East Hampton AYNI universe Trunk Show hosted by Paz Lifestyle, LLC at The Baker House 1650! ??? Ayni is committed to social, economic, and environmental sustainability, which is why we were so proud to sponsor this exciting event alongside Athletic Brewing Co. and GORGIE. Guests had the chance to sip on T?ST while they browsed Ayni’s unique pieces – a perfect pairing if we do say so ourselves. ?? #NonAlc #DrinksIndustry

According to a new data from IWSR included in a recent piece from The Drinks Business, consumption of non-alcoholic beverages among US drinkers has doubled since April 2023—and Millennials are the driving force. The twist? According to the piece, Millennial no-alcohol buyers are more likely to be frequent alcohol consumers, which highlights an overlap between no-alcohol and full-strength alcohol consumers. Read more about the surprising category overlap here: https://lnkd.in/e52TtfCS #MindfulDrinking #Millennials #NonAlcDrinks #DrinksIndustry

At T?ST, we believe you should be able to enjoy a glass of bubbly – no matter your budget or lifestyle preference. That’s why we’re excited to have been included in this recent piece from BuzzFeed about items that feel luxurious that don’t actually break the bank. Thanks Rebecca O'Connell for the great mention! https://lnkd.in/eTEMQp4J #DrinksIndustry #NonAlcoholicDrinks #NonAlc #ProductReviews #AffordableLuxury

Get in, we're going to Vegas! ???? Excited to announce our partnership with T-Mobile Arena, owned and operated by MGM Resorts International and AEG. TOST will be available for guests throughout the venue at its many bars, concession stands, suites, and restaurants. And BONUS! T?ST will be available both by the glass and in 8.45 oz. aluminum cans, a format exclusive for select events and event-based on-premise accounts. See you at the arena ?? https://lnkd.in/gEa2gm5Z #DrinksIndustry #NonAlcoholicDrinks #NonAlc

Earlier this week, we were thrilled to support Hilary Sheinbaum in celebrating the launch of her new book, Going Dry, a workbook for the sober-curious who are looking to drink less and live more. T?ST was honored to be a part of the festivities alongside other notable alcohol-free brands including Good Time Brewing and FREE SPIRITS & Co. With Sober October around the corner, now is the perfect time to add this book to your reading list! Check it out here: https://lnkd.in/eG6__vND ??: Le Botaniste, GoingDry.co #AlcoholFree #SoberOctober #GoingDry

T?ST is honored to be included in the inaugural NO FUN Cocktail Competition which invites bartenders and cocktail creators across the country to showcase their most entertaining zero-proof cocktails via social media. ? The competition is not just about making a great drink; it’s about capturing the spirit of fun without alcohol – something we here at T?ST are super passionate about! Special thanks to competition co-founder Derek Brown for including T?ST in this year’s competition. We are honored to be participating alongside so many other industry-leading brands in the NA space including FLUèRE DRINKS, Roots Premium Spirits - Roots Divino 0% alc, Everleaf Drinks | B Corp, and Drink The Pathfinder. ? Interested in entering? Learn more here: https://lnkd.in/eF--UpkH #MindfulDrinking #ZeroProof #NonAlcCocktails #DrinksIndustry

Over the years, there’s one drink that has become synonymous with the US Open. At T?ST, we love offering delicious, substantive beverage options to celebrate life’s moments when not drinking alcohol. That’s why, ahead of this year’s Open, we partnered with cocktail influencer Camille Wilson (@thecocktailsnob_) to create Game, Set, T?ST! – a non-alcoholic cocktail inspired by the iconic drink to ensure everyone can join in on the fun. Check out the full recipe and how-to on our Instagram: https://lnkd.in/euJB4PYG #NonAlcoholicDrinks #NonAlc #Mocktail #USOpen

CATEGORY CHECK-IN: A recent piece from CNBC highlights new data from Sprout Social, Inc. showing that conversations on social media about “dry tripping,” “sober travel” and “alcohol-free vacations” have increased 205% on X, YouTube, Reddit, and Tumblr in the past six months. Travelers in favor of the concept suggest that by taking alcohol out of their vacations, the focus becomes more about the actual destination and all?that they can experience as a result. Click through to see the top 10 global sober travel destinations that we’ll be eyeing as T?ST continues to expand globally: https://lnkd.in/g7XYy6tQ #DrinksIndustry #NonAlcoholicDrinks #NonAlc #SoberTravel

In a recent Table Magazine story on how to make a non-alcoholic spritz and channel a European summer with no booze, T?ST was mentioned as a great non-alcoholic sparkling wine to use as a base. Thanks TABLE Magazine for showing how T?ST can help celebrate life’s moments positively and inclusively! https://lnkd.in/eWYiZF7q #DrinksIndustry #NonAlcoholicDrinks #NonAlc #ProductReviews