Tortis Sportswear

Women athletes are transforming business in ways we never imagined. Kelsey Myers journey from Ironman to launching Tortis Sportswear proves that grit on the racecourse can fuel innovation in entrepreneurship. Discover how her experience sparked a movement for more inclusive, functional, and stylish gear for female athletes. Read Kelsey's full story: #WomenInBusiness #EnduranceSports #Entrepreneurship https://lnkd.in/gSzwxBA3

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We're #hiring a new Brand Ambassador in United States. Apply today or share this post with your network who is willing to race in exchange for comped entries, product, and discounts.

10 years ago this month, I raced my first The IRONMAN Group triathlon. It was one of the most transformative moments in my life because by doing something I thought was impossible, I rewired my subconscious and opened my mind to a lot of other things I was capable of. I’ve noticed since then that anytime I push myself outside of my comfort zone, an enormous personal growth spurt follows. Even though that was such a powerful moment in my life, it was also obvious that the experience hadn’t been designed for me at all. At packet pickup, I was gifted a bag of men’s deodorant and coupons to men’s endurance brands. The next morning, as I stood in the sand nervously anticipating the start, I noticed that there was only a handful of women in the crowd. Finally, as I crossed the finish line, the announcer shouted out “Congratulations, Kelsey Myers of Portland, Oregon… You are an IRONMAN!” Despite the fact that I’m totally a woman. I had the idea to start Tortis because I wanted to create a space where everyone feels seen, heard, and empowered to push their limits. It could be in triathlon, or signing up for your first 5k, or starting a cold plunge practice, going solo to a crowded yoga class, or taking a trip to a foreign country. It’s not about the race, it’s about creating opportunities for people to experience transformative growth. I originally called my idea the ‘Anthropologie of Endurance Sports’ before I landed on a name for it because I wanted people to feel the same hit of inspiration I get when I walk inside my favorite store at the mall. If that reference doesn’t make sense to you, you’ve probably never been a 30-something woman walking through the home section of Anthropologie. My Ironman journey started with me not able to run more than a mile without stopping and a year and a half into launching Tortis, I know that I’ve got miles and miles of growth ahead of me. Stoked for what’s next!

5 minutes with Priscilla Regina Vega https://lnkd.in/eQPXPnMA

My latest for Triathlete Magazine, on why investing in beginners is a smart business move. ⬇️ First-timer programs like those run by Coeur Sports Inc. and Tortis obviously impact the athletes who take part, but they also send a strong message to anyone seeking an accessible brand. Companies that realize this — and that take the time to understand the buyer persona of the beginner — can tap a revenue source that elitist brands are ignoring.