In this article, Jake Moross and Christopher Harper share their thoughts on the future of personalized commerce. Check out the full post below.
At Torch Capital, we've spent a lot of time over the past few months thinking about the future of personalized commerce. Demand for affordable products is more urgent than it has been for years due to rising prices and tighter budgets. At the same time, today's consumers expect hyper-personalized products, something that's traditionally been prohibitively expensive for widespread adoption. But AI is changing that. By optimizing Consumer Discovery, Supply Chains, and Product Development, brands can now deliver hyper-personalized products at significantly reduced costs. This is opening up new possibilities for brands, where affordability and personalization are no longer mutually exclusive. Check out the full post to see more of our thoughts. If you are building in this space or spend as much time thinking about it as Christopher Harper and I do, please don't hesitate to reach out!