Topo Athletic LLC

We’re shining a spotlight on associates that live our DBI Values every day! Meet Russell Stevens, an inspiring colleague from our Topo Athletic brand and example of the Designer Brands Value, “We love what we do.”

Last year, we increased shopper identification rates by an average of 42.4% across our enterprise retailer customer base. ?? Last week, Google deprecated third-party cookies for 1% of Chrome users, with the other 99% planned later this year. Because cookies are the most cost-effective way to reach new customers, this is bad news for retailers… who don’t have first-party identification strategies in place. ?? Identity has been one of our highest priorities over the last year. We’ve invested significantly in first-party data identity recognition, launching a full Transparent Identification offering, including our latest release of the Transparent ID Network. We’ve also completed identification audits across 96% of our enterprise retailer customer base. ?? Built on first-party data, our proprietary Transparent Identification technology provides retailers with detailed insights into their performance by acquisition source and device. From there, our in-house retail strategists can help them increase identification rates. ??Better identification rates allow retailers to respond to customer signals with highly relevant campaigns, ultimately driving incremental reach and revenue in the short-term, and repeat purchase rates and lifetime value in the long run. ?? See below to read more about our continued investment in identification capabilities: