?????? ???????????? ???? ???????????????????? ?????????????????? ???? ???????????????? ?? Brendan Gahan nails it with these 7 game-changing reasons why LinkedIn is the next big thing for influencer marketing: ?? LinkedIn is booming—reaching 1 billion users with 1.5 million pieces of content shared per minute! ?? Marketers are increasingly investing in LinkedIn influencers, recognizing the power of trust-building content. ?? Video drives decision-making, and thought-leader ads are delivering 2x higher engagement and 23% lower cost per lead. With LinkedIn's growing influence, influencer marketing on the platform is becoming an essential tool for B2B brands looking to build credibility, engage customers, and drive results. —————————————— ?? Follow Top Voices Unite for more engaging content that seeks to educate and encourage as you build your business skills and achieve #personalgoals. ? ?? And when you’re ready to take your event to the next level, connect with us to have a dynamic speaker like Brendan for your next in-person or #virtualevent. ? Accepting speaking engagement requests---let's make 2025 your year of impact! ?? #LinkedInMarketing #InfluencerMarketing #B2B #ContentCreation #DigitalMarketing #MarketingInsights #TopVoicesUnite
???????? ?????? ?? ?????????????? ?????????? ???????????????????? ???????????????? ???????????? ???????? ?????????? ???????????????? LinkedIn influencer marketing is on the rise, and it’s no surprise why. LinkedIn has reached record levels of growth and engagement, hitting 1 billion users and: ? 1.5 million pieces of content shared per minute ? 34% year-over-year increase in video uploads ? Gen Z as the fastest-growing demographic (+13.6% YOY) ?? With audiences shifting their focus to LinkedIn, here’s why every influencer marketer should also take notice... ??) ?????????????????? ?????? ?????????????????? ???????? ???? ???????????????? ?????????????????????? ? 61% of B2B leaders plan to boost their influencer marketing budgets ? 87% of B2B buyers prefer content from credible industry influencers ??) ???????????????????? ?????????????? ???????????? ?????????? ?????????? 49% of B2B buyers believe influencer content helps build brand trust and influencer content is impactful across the buying journey: ? Awareness: 59% ? Consideration: 67% ? Purchase: 48% ??) ???????????????? ???? ?????? ???????? ?????????????? ???????????????? ? 39% LinkedIn ? 29% YouTube ? 11% Instagram ? 9% Facebook ? 7% Twitter/X ? 1% TikTok ??) ?????????? ?????????????? ???????????? ?????????????????? 63% of B2B buyers say video content helps inform their buying decisions. ??) ?????????????????????? ?????????????? ?????????????????? The most-valued traits in B2B influencers are: ? Subject Matter Expertise (53%) ? Network of Connections (52%) ??) ??????’?? ???????????????? ?????????????????? ?????????????????? On average the combined following of a company's employees is 12x larger than the company’s official page—a powerful resource for B2B brands. ??) ???????????????? ?????????????? ???????????? ?????? ?????????? ?????????????? Thought Leader Ads, LinkedIn's promoted post feature, so that advertisers can sponsor influencer content is effective, driving: ? 2x higher click-through and engagement rates ? 23% lower cost per lead ? 48% increase in lead gen form completions LinkedIn is the next frontier of influencer marketing (and we're excited to be a part of it). It's the platform where leaders connect, content drives decisions, and creators shape conversations. ---- If you found this helpful, repost it and follow Brendan Gahan for more insights. Interested in LinkedIn Influencer Marketing? Reach out to us at Creator Authority!