Tool of North America

No one has to know ?? ?? New work by Win Bates for DoorDash Client: DoorDash Managing Director: Maria Elisa Vélez Sr Manager, Business Lead: Alissa Sheely Group Creative Director: Julio D'Alfonso Group Creative Director: Rafael Segri Creative Director: David Cuccinello Creative Director: David Povill? Sr Art Director, Creative: Sarah Saltonstall Sr Copywriter, Creative: Robert Cuff Agency: Superette

Congrats to director?John X. Carey?whose work for Gatorade won 2 Gold and 4 Bronze awards at this year's The Clios Sports Awards ?? The campaign highlights Rachel Yankey’s inspiring story of playing football disguised as a boy.

Director Leo Zuckerman spoke with shots about the Ferrari of computer display monitors, why?Kubrick films should be mandatory, and the complexities of Leonard Cohen's?music. Link in comments for full article ???

Director Hannah Levy's new work for Saatchi & Saatchi debuts Toyota's first all-electric vehicle #bZ4X Seriously, it's not made up.

Kristen Bell and Dax Shepard track value like pros in director Win Bates' new work for Carvana ??

Tool President Dustin Callif is the featured guest on the Creativity Squared Podcast for the episode "Creative at the Speed of Culture and GenAI" Dustin delves into how Tool is pushing the boundaries of A.I. in advertising while maintaining high creative standards and commercial viability through their campaign work in addition to workflow and content pipeline optimization. To listen, check out the link in our comments ??

In honor of Blizzard Entertainment's Diablo IV: Vessel of Hatred, we teamed up with Mojo Supermarket to create “Vases of Hatred”. A free bouquet of real, toxic, jungle flowers – perfect for your arch-nemesis ?? To spread the word, the Acolyte of Hatred pulled his flower cart from hell thru the streets of Manhattan, handing out cursed blossoms to unsuspecting New Yorker.?Each one affixed with a QR code driving to the Vases of Hatred site. While the vases are now sold out, you can still send a demonic digital message to all your frenemies. Link in comments ??

Thank you to everyone who joined us for #LATechWeek last night for our "AI Double Feature" featuring a talk with AI creator Willonius Hatcher and an inside look at ToolKit, presented by Tool's Dustin Callif, Wim Vanhenden, Tyler B. Cohen and Inect's Gus Vanherf, Bjarne Desmet, Stijn Hofkens. We’ve created ToolKit, ?a BLUEPRINT for automating your brand content at SCALE.?It’s software that automates the training of AI on your product(s) and brand visual style to allow you to generate a visual data set specific to your brand ?? If you're interested in learning more, hit us up!

A big thank you to the amazing creative community in San Francisco for coming out to GMUNK's (Bradley G Munkowitz) inspiring talk at the Verdi Club last week!

Tool President Dustin Callif, director?Wes Walker, and Under Armour's VP of Global Creative,?Brian Boring, will be presenting?"Inside Under Armour's Quest to Fuse GenAI and Traditional Production" at Advertising Week New York 2024 this Wednesday, October 9th. The talk will delve into the making of Under Armour's?recent AI campaign "Forever Is Made Now"?featuring heavyweight boxer Anthony Joshua.??