Tontine

The wait is officially over!! Check out what Hunter Bailey, CEO at Impact Dog Crates, has to say about working with Tontine! We love our fur friends and pet product clients! Huge thank you to the Impact Team for having us on site, and TLT Agency for putting the video together! Enjoy! #clienttestimonial #impactdogcrates #tontine #peoplehelpingpeople #pricingstrategy #priceoptimization #shopifybrands #ecommercesolutions #pricetesting #thankyou

?? Revenue vs. Profit: What Really Matters in A/B Price Testing? When testing prices, many brands focus on revenue—but that’s only half the story. ?? Revenue = Total sales dollars coming in ?? Profit = What’s left after costs (product, shipping, ads, etc.) Why does this matter? ?? A higher price might boost revenue but lower conversions, leading to fewer total sales. ?? A lower price might increase conversions but shrink your margins, meaning more work for less money. ?? The goal isn’t just more revenue—it’s maximizing profit. What Should You Track? ? Revenue Per Visitor (RPV): Shows how price impacts total sales volume. ? Gross Profit: Tells you if a higher revenue number actually translates into more money in your pocket. ? Long-Term Value: If a price increase reduces first-time purchases but improves retention, it might still be the right move. The bottom line? Don’t just chase revenue—optimize for profit. That’s where the real growth happens. #PricingStrategy #A/BTesting #EcommerceGrowth

Are you leaving money on the table? According to our partner, Enrico Sieni, best-in-class companies consistently achieve 95%+ Price Readthrough, meaning they capture nearly every percentage point of their planned price increases. This translates directly into increased Operating Profit. Is your organization achieving this level of performance? Sometimes, we use the terms Price Realization and Price Readthrough interchangeably, and that's okay—at least it signals that we are serious about measuring the impact of our pricing activities. In the most technical sense: Price readthrough refers to the percentage of a list price increase successfully realized in the final transaction price. It focuses on how much of a planned price increase is retained after accounting for discounting or other adjustments like promotions. For example, if you plan a 5% list price increase but only achieve a 3% increase in the net Price after discounts, your price readthrough is 60%. Net price realization, on the other hand, measures the overall impact of all pricing activities (not just planned increases) on revenue/profit growth. It compares the current average selling price (ASP) to a base period ASP, considering the current unit sales volume. It shows how effectively your pricing strategies drive net revenue or GP$ growth, regardless of whether we implemented specific list price increases. A positive net price realization indicates improved pricing effectiveness compared to the base period. Of course, if you consider the "base period" your "current budget," then, in essence, your net price realization rate (as a percentage) measures Price Readthrough. Whatever your terminology, if you regularly measure the impact of your pricing activities (i.e., more than once a month) and actively track growth areas and missed opportunities down to customer and product level, then you are ahead of 75% of companies (this is not a made up number - and based on Revenue Growth Analytics Maturity report). #revenue_growth_analytics

Great insights, thanks Apex Growth Partners.

Super helpful checklist to download for FREE whether you are just starting or looking to grow your Shopify store. ????? Another Tip: A/B price test your online products to optimize your pricing as we go into the BFCM and Christmas Shopping Season! Don’t leave any money sitting on the table - Book a free a/b testing demo with us now at tontine.ai ???? #shopifypartner #abtesting #pricetesting #priceoptimization #yourpricingpartner

Top 30 Skincare Brands Trending on TikTok August 2024. All the latest TikTok lists are now available on my website. Top 30 Brands Featured: rhode skin Laneige Dr. Idriss Soap Cute California Glossier, Inc. Mallows Beauty touchland Mad Rabbit Hero Cosmetics Truly The Outset True to Skin Tree Hut Pixi Inc. Sol de Janeiro florence by mills Byoma Coco & Eve The INKEY List | B Corp Tatcha Starface World Bath & Body Works Groupe Clarins Fenty Skin Avoskin Somethinc - BeautyHaul Glow Recipe Bubble Merci Handy Hello Products LLC #mintoiro #TikTok #TikTokTrends #skincare #bodycare #sunscreen #beautybrands #beautyindustry #beautytrends #socialmedia

?? BFCM is right around the corner! Is your pricing strategy optimized? ?? With Black Friday and Cyber Monday just weeks away, now is the time to fine-tune your pricing. A/B price testing can make the difference between hitting your revenue goals or leaving money on the table. Here’s why A/B testing your prices is a must before BFCM: ? Maximize profit margins by finding the perfect price point ? Tailor discounts to match what customers really want ? Boost conversions with the best offers ? Reduce cart abandonment by optimizing price sensitivity At Tontine, we make A/B price testing easy and fast with our Shopify price optimization platform. Get real-time insights, adjust your pricing strategy, and watch your revenue grow this holiday season. Why wait? Start your A/B testing today and win this BFCM! ?? #BFCM #PricingStrategy #Ecommerce #ABTesting #Shopify #Tontine #HolidaySales #ConversionOptimization

It’s official: Shopify is the first commerce integration partner on Roblox. This year we’re piloting integrating Shopify’s world-class Checkout into Roblox, with a larger launch coming in early 2025. Soon, you’ll be able to shop physical products like clothing, accessories and collectables designed by your favourite creators and brands, all within Roblox, powered by Shopify. This means that developers, creators, and brands who are on Shopify, can sell DIRECTLY within their Roblox games. My favourite part is this is a brand new path to entrepreneurship for Roblox creators and a new path for Shopify brands to engage and sell to a massive audience of nearly 80 million daily, highly-engaged Roblox users. Together, we’re shaping the future of immersive commerce. This is the next iteration of what retail shopping experiences look like; and it’s powered by Shopify and the best-converting checkout in the world. More spaces to connect with fans means more opportunities to succeed as an entrepreneur, and that is what we are powering at Shopify. See you soon on Roblox ??

Earlier this year, Oracle and Shopify announced a partnership to enable business-to-consumer and direct-to-consumer companies to streamline data management and deliver more meaningful commerce experiences. Today, we are excited to announce a collaboration between Shopify, Oracle, and Deloitte Digital to launch a Next Gen Retail Commerce delivery model powered by Shopify’s enterprise commerce platform and Oracle’s Enterprise Platform to accelerate delivery for enterprise brands. Come check out our new Retail-in-a-Box @ Oracle CloudWorld

?? ???????? ?????????? ?? ?????????????? #?????????????????? ??????????????? It’s all about mastering these 3 ?????? ????????????????: 1. ???????????????????? Make your site a visual delight: ?? Choose a color scheme that reflects your brand. ?? Use high-quality graphics and product photos. ?? Keep content above the fold and minimize clutter. ?? Ensure text is clear and easy to read. ?? Highlight your products prominently. 2. ???????????????? Your site should run like clockwork: ?? Simplify the checkout and shipping process. ?? Make your site mobile-friendly and fast. ?? Optimize navigation—think clear categories and search. ?? Boost your SEO for better visibility. 3. #???????? ???????????????????? Craft a seamless shopping journey: ?? Make products easy to find. ?? Display trust badges and customer reviews. ?? Use strong calls to action that drive engagement. ?? Offer unique deals that attract attention. ?? Design with conversions in mind. Focus on these essentials, and ??????’???? ???????? ???????????????? ???????? ?????????? ??????????????????. P.S. What’s the most important feature you are looking for on an #Ecommerce website? Comment below! #ecommerce #shopify #cpg #ux #shipping #checkout #reviews #website #retail