tms

POP! We’re bursting with all the good stuff! ?? ?? Head to our website to find out how we’ve implemented the Power of And across Technology, Marketing, and Sourcing to drive transformational change for the world’s leading brands: https://www.tmsw.com/ #technology #marketing #sourcing #tms

tms Munich won Silver at the Effie Awards Europe in the Activation Category for the 2023 McDonald's Germany MONOPOLY campaign! ???? This award is a testament to the incredible dedication of our global teams across Munich, Duisburg, and London, demonstrating our expertise in brand partnerships, digital experiences, and loyalty programs. ?? Markus Neulinger, Director of Brand Partnerships and Licensing at tms Munich, stated: “We are honored to be recognized by the Effie Awards for our work with McDonald’s MONOPOLY. This award exemplifies the strong partnership tms and McDonald’s have forged throughout the decades, and we are driven to continue innovating successful and innovative campaigns for our clients." Read more about the win: https://bit.ly/410rFXD

A collaboration to enhance the at-home coffee experience – tms supported Cumulus Coffee's groundbreaking Cold Coffee Machine with a range of sleek drinkware designed and developed by us. We dove deep into the Cumulus brand to develop drinkware that’s complementary in both function and form, gaining a true understanding of their product vision, design language, and drinkware needs. ? The result? A cohesive product line that exudes the elegance of Cumulus’ Machine and showcases the beauty of different coffee varieties through transparent glass. Their double-wall construction eliminates condensation and keeps your beverage perfectly chilled. Read the full case study on our website: https://lnkd.in/g7Cvs_wS

?? The results are in – Samsung Electronics America is the winner of the Mobies' Commercial Partner of the Year award! ?? This recognition demonstrates our ability to forge meaningful, lasting partnerships within the Mobile Gaming Industry for our clients – congratulations to everyone who made this achievement a reality. ?? Watch the full award show livestream here: https://lnkd.in/gQrJxHNV

MONOPOLY at McDonald's Germany returned on November 7 for a showstopping promotion! ???? As the Certified Lead Game Agency, tms negotiated an array of prize partners that enticed customers to participate in the promotion. Alongside instant food prizes, this year’s rewards include several trips, a camper van, a dream house, and the chance to win up to €100,000 through Jackpot Tickets. ?? ?? “We are very proud to be part of MONOPOLY at McDonald's in Germany again this year. Thanks to our partner network, we have once again succeeded in generating an attractive prize pool for McDonald's customers, which is essential for a successful promotion.” Markus Neulinger, Director of Brand Partnerships and Licensing at tms Munich.? Learn more about tms’ involvement: https://lnkd.in/gHJCpWxu

tms' Marius Froehlich, Associate Director, Engagement Strategy, spoke with LBBonline - Little Black Book to address how brands can create holiday experiences filled with joy for customers. In the article, Marius dove into how brands can evolve their loyalty programs to invoke surprise and delight, all the while fostering strong customer relationships. ???? "Including samples is a great loyalty-building moment. This effect is even stronger if executed as a surprise and delight as the customer is not anticipating the samples when they open their package. Sampling can also lead to cross-sell and upsell opportunities." Read more on LBB: https://lnkd.in/ezZS6NSA

MONOPOLY at McDonald's Germany is back! ???? This year, customers can look forward to winning countless prizes, courtesy of tms who managed the prize negotiations and fulfillment. At the heart of the promotion is the popular peel-and-collect mechanic we produced and audited – stickers can be found on various participating products, such as the McCrispy, Big Tasty Bacon, the McPlant Burger, and more.? ??? McDonald’s Germany’s Chief Marketing Officer, Tomasz D?bowski, voiced his excitement: “For our guests — and for us as a brand — the MONOPOLY promotion is always a major highlight of the year.” Read about the promotion on Life PR: https://lnkd.in/g6BWdd-H

tms’ President of Global Merchandising Services, Alice Chi Martin, recently participated in the PEX Network Webinar, "Business Transformation: Strategies to overcome complex hurdles in complex times." ??? Along with leaders from lululemon and Graphite, Alice dove into how businesses can execute large-scale transformation initiatives effectively when overcoming challenges. All three experts touched on the importance of agility in times of transformation and economic uncertainty, as businesses must pivot quickly and efficiently to meet evolving demands. Talent and organizational culture are at the heart of business transformation, having the potential to either be a catalyst or a barrier for change. “At the heart of transformation is the need to shift culture,” Alice emphasized. Read more insights and key takeaways from the webinar: https://lnkd.in/giKzD2MB

tms' very own "Frozen Four" are embarking on an Arctic challenge of a lifetime in support of the National Literacy Trust! ?? In January 2025, Alice Hardcastle, Gemma Dunn, Giulia Forster, and Aquila Haq from tms' UK Happy Meal team will dive deep into the Arctic circle to take part in the ultimate test of endurance and team work: a 35km dog sled race, 25km cross country ski, ice fishing, and orienteering in the arctic wilderness. The National Literacy Trust helps disadvantaged children in the UK escape the cycle of poverty and low literacy. Since 2013, the organization has partnered with McDonald's Happy Meal Readers campaign, an initiative managed by tms which strives to increase book ownership and make reading fun for children. ?? Support the Frozen Four on their journey: https://lnkd.in/gTvZ9wtg

Since 2022, tms has been a proud corporate sponsor of the School of Communication Arts 2.0 (SCA). ? Based in London, SCA is a portfolio school which serves a diverse range of students and helps them achieve their goals as creative marketing professionals. Through visits to our London office, student mentorship, and more, the program strives to make industry opportunities accessible for everyone. In order for the school to continue their mission, industry-funded assistance and agency support are critical. If you believe your company would be a good fit as a corporate sponsor, reach out to SCA directly.