TixTrack

?? Sloomoo Institute Takes the Virtual Stage at Ticketure User Group!?? We're thrilled to announce Sloomoo Institute’s presence at the first ever Ticketure User Group event! This two-day virtual event is an incredible opportunity for learning, networking, and collaboration. A special thanks to our outstanding Sloomoo Institute team members who are presenting at the event: ?? Sara Schiller, Co-Founder of Sloomoo Institute, will explore dynamic pricing strategies and how they can streamline revenue generation and pricing configurations. ?? Nicholas Kratochvil, Director of Digital, Sloomoo Institute, will share how we’ve leveraged Ticketure to surpass our 2023 sales goals with record-breaking results. This event will feature keynote speakers, educational sessions, and insights into maximizing Ticketure’s potential. We’re excited to showcase how our innovative approaches in dynamic pricing and upsells are setting new benchmarks in the industry. Join us as we dive into the future of ticketing and revenue optimization. Let's learn, collaborate, and build our Ticketure community together! #SloomooInstitute #TicketureUserGroup #SalesSuccess

?? The Friday Ticket. SHHHH! ?? The hidden benefit of creating a faster checkout experience. We’re dreaming of Heavy On Sales that are friendly towards using mobiles, don’t need to download an app, and give clear information on what I am purchasing. It can be like that ALL of the time. Our Friday Ticket controversial opinion is that “Heavy On Sale Mode” can be used at all times in the lead up to the event and not just at pre-sale. Heavy On Sale mode as it’s known in Nliven is typically deployed for those high pressure, big release sales periods. It gives customers a way to checkout quickly by selecting the number of tickets and the price level they’re willing to spend, and then letting the system allocate THE BEST available seat at that price point based on the pre-defined order of sell from the available inventory. The customer is none the wiser as to how many available seats there are. With the right messaging, the first ticket sold can make the customer feel like they have been lucky enough to secure the last seat in the house. It DOES speed up the checkout process for customers, especially for customers new to the venue or who might only attend on occasion. ??But here's the catch: in addition to being a drawcard for customers, it can also be a strategic asset for venues and hirers. The upside? Heavy on sales and best available ticketing creates FOMO. Which drives more ticket sales and increases conversion rates. It reduces manual intervention from ticketing managers to make the map look like it might be selling well. And come performance night, there are no empty rows because customers cant just choose to sit a few rows back. Optimise the checkout experience for your customer AND YOU! We want to help sell the right ticket, to the right customer at the right time. ?

FOMO Fridays! In this edition of the Friday Ticket, we unpack how venues can leverage transparency and scarcity to drive FOMO, and curate the customer experience towards specific sessions. The formula is simple: transparency in the customer journey combined with the urgency of scarcity equals increased ticket sales. Venues offering timed entry sessions now can do more than just show a list of sessions. Utilising the Session Picker configurations, venues can now: ·????????Show the default admission price for each session ·????????Show remaining capacity for the session ·????????Show which sessions have sold out, and, ·????????Draw attention to specific sessions with dynamic labelling By providing real-time updates on session capacity and pricing, visitors can make informed decisions with confidence. The goal is simple: to ensure that customers know exactly what they're paying for before completing their purchase, fostering trust and transparency every step of the way. BUT Can this be used to move distressed inventory or point customers towards a session they wouldn’t normally go for? Let’s think about what we know about customer behaviour. Customers will typically buy on the hour and half hour (human nature), and times will peak at specific times of day. This might be either side of an experience within the venue.?At a zoo, this might be an hour hours before a public feeding of the tigers, or in a gallery setting, centered around guided tours of certain exhibits. This normally means sessions outside of these times in the day move fewer tickets. With a few quick (cheeky) configuration changes, you can drive FOMO for those quieter sessions! ·????????Reduce capacity for busy sessions during peak times as dwell times increase? ·????????Implement message pop-ups highlighting the benefits of quieter sessions ?? ·????????Apply dynamic pricing rules to incentivise attendance during off-peak hours ?? ·????????Create rules that prevent customers from purchasing too close for two experiences on the same day ?? Presenting available options to the customer is one thing. Being customer centric is utilising the tools available to present options that suit them best. A quieter session. A cheaper session. A high demand session – we want to help sell the right ticket to the right customer at the right time.

??? The Friday Ticket: Dynamic Pricing Can Work in Museums Too! Warning: Admission to this edition of The Friday Ticket might be priced dynamically! We're exploring how attractions-based venues can harness the power of dynamic pricing to optimise revenue and enhance visitor experiences. With Ticketure's innovative feature, Price Libraries, attractions-based venues – such as museums, exhibitions, immersive experiences, and zoos – can now be incredibly agile in their ability to implement pricing based on demand and by lead time to attendance. How does it work? Ticketure’s timed entry purpose-built platform can handle all the unique pricing requirements for attractions-based venues. From setting a price based on when a customer is purchasing a ticket for, or based on the demand for the session, price changes can be triggered as a calculated percentage of the nominal price, a fixed dollar discount, or changed to a pre-set new price point. Ticketure’s Price Library tool is powerful enough to change an entire season’s pricing, or nimble enough to manipulate the price for specific timed entry sessions all managed by your in-house ticketing team. Bulk changes do not need any intervention by an account manager or TixTrack’s support staff. Combined with Ticketure’s feature allowing a customer to self-manage and exchange their own bookings for a future date, and the option to display prices against the date on the calendar view, the customer experience is completely transparent, flexible, and designed to maximise sales. Stay tuned for more insights and strategies in The Friday Ticket as we continue to explore the evolving landscape of ticketing solutions for cultural institutions. #TheFridayTicket #DynamicPricing #Ticketure #PriceLibraries #VisitorSatisfaction #RevenueOptimisation ????