Tire Review

In this episode of What’s Treading with Tire Review, Todd Pickens, Turbo Wholesale Tires LLC chief commercial officer, takes us through Turbo’s “go-to-market” approach for growth – from its partnership with Double Coin to launch Rolling Big Power’s commercial line, marketing that targets younger consumers, developing an EV-specific tire under its Lexani brand, and what it takes to climb up the tire tier ladder. Watch or listen to the interview here: https://lnkd.in/gP9JYX8f

Over the last decade, brake pad wear sensors have gone through significant updates. What started as simple warning devices, modern sensors are now an important part of the brake system, providing more detailed insights that benefit both customers and technicians. Let’s talk about how modern brake pad wear sensors work in this Continental Tire Garage Studio video. Watch the full video here: https://lnkd.in/gX5pYrxQ

?? Didn’t catch this episode before AAPEX? Now’s your chance to see all the action! In our Road to AAPEX season finale, we cover it all—from TRW’s brake breakthroughs to NexaMotion’s insights on hybrid growth and a Mustang brake job in the service bay. Don’t miss the episode that brings the whole aftermarket story together! https://bit.ly/48II9Wc

Global retail e-commerce sales reached an estimated $5.8 trillion last year. Projections indicate a 39% growth in this figure over the coming years, with expectations to surpass $8 trillion by 2027. To understand the effect this incomprehensible amount of dollars intends to have on the tire industry, we’re sitting down with Marshall Gillespie, director of proprietary brand commercial merchandising at Hercules Tires, in this episode of What's Treading. Watch or listen to the episode here: https://lnkd.in/gjTsFcfd

Couldn’t make it to this year’s SEMA Show? Don’t worry! Take a walk around the South Hall with us to see all of the latest products and services being offered up to the tire industry. See the latest from Hunter Engineering, Toyo Tires, The Coats Company, Cosmo Tires, Bartec, Bendpak, Hamaton, Atturo Tires and so many more. Watch here: https://lnkd.in/g_ZChYq5

?? 600,000 technicians—that’s the need in the automotive industry. Auto Value and Bumper to Bumper are tackling it by celebrating top techs through the Technician of the Year award! Join us in Episode 11 of #RoadToAAPEX to see the winners and our commitment to future techs. https://bit.ly/3YxYQir

?? In Episode 10 of Road to AAPEX, we highlight NTN Bearing Corporation’s commitment to quality! From precision manufacturing at their facility in Illinois, to an NTN wheel bearing replacement demo at Tamrox Automotive in Michigan, see how they deliver top-tier OEM parts. Ready to see how it’s done? Tune in and find out! https://bit.ly/3AbRVmW

Sailun Tire Americas (STA) is hopping on the off-roading trend with its RoadX brand, recently releasing the RoadX RX Quest R/T tire. Made for trucks and SUVs – and including on- and off-road capabilities, the tire comes in over 40 sizes, a 45,000-mile warranty and even a 3PMS rating for severe winter certification. In this episode of What’s Treading, STA had Tire Review out to Horseshoe Bay, Texas to test the off-roading capabilities of the RoadX RX Quest R/T. STA’s manager of PLT in Canada, Dwayne Sawyer, gave us the inside scoop into the tire’s development process and the rigorous testing Sailun does on this and all of its tires. Watch or listen to the episode here: https://lnkd.in/ghzubHQM

Electronic stability control, or ESC, has been a standard feature in vehicles since the 2012 model year. With that being said, diagnosing false activation with ABS and stability control systems has become more common as these vehicles have aged. Let’s explore the complexity of ESC, the challenges that come with maintaining these systems and how to diagnose them in this Continental Tire Garage Studio video. Watch the full video here: https://lnkd.in/geAhpssa

Over the years, even the simplest components of automotive technology have undergone big changes. Take, for example, the brake pedal. What used to be a switch has evolved into a sensor, making it one of the most important safety systems in modern vehicles. Let’s talk about the evolution and importance of brake pedal sensors in this Continental Tire Garage Studio video. Watch the entire video here: https://lnkd.in/gM9NRxFQ