Tiny Frog Technologies

Have you had a chance to review your website yet this year? If you haven't now is the perfect time to look for some key features to enhance vistor's experience and connect with more people. In our latest vlog, we explore interactive tools to add to your #website, like: ??Chat Feature: Consider adding an AI chatbot to handle common questions or a live chat for real-time interaction, which is our preference since it builds connections and serves as a handy tool for existing clients. ??Calendar Scheduler: If your goal is to book appointments or consultations, a calendar tool makes it easier for people to connect, reducing back-and-forth communication. ??Videos: Incorporating videos can add a personal touch by showcasing your personality and helping to?explain complicated or detailed?services. ??Resource Hub: Use your website as a central hub for #resources, such as links to client portals how-to guides, or other marketing platforms so people can access everything easily. ??Avoid Overcomplication: Before you go adding all these new bells and whistles, it's important to make sure that all tools are beneficial for your visitors and your company. Avoid adding features with a steep learning curve. Learn more about how to thoughtfully integrate these features and enhance the #userexperience on your website?in our latest vlog: https://lnkd.in/gsQ3-dy8

Are you proud to share your with people, or do you cringe thinking about the laundry list of things you want to change? Your #website is one of the most powerful, forward-facing tools your company owns. If it doesn’t embody who you are, what you do, and how you help your target audience, it’s time to consider a refresh this year. To help you get started and create a website?that positively represents you and your company, we've outlined the top 5 questions to address as part of a 2025 #redesign in our latest newsletter. These are: 1?? What are your goals with the website & your marketing?? 2?? What is or isn’t working with the current website?? 3?? Who is your target audience for the site?? 4??What are your competitors doing (and how can you stand apart)??? 5?? Who should you hire to help with your redesign? Check out the answers to these questions and some additional tips in our latest newsletter! https://lnkd.in/dGHx3D96

How many times have you been ready to buy, or call, or get in touch?and you can't figure how to actually take action? From confusing site menus to overly complex content and buried forms or buttons, there are many different things that can get in the way of a web visitor getting started. That's why it's so important to follow best practices for #webdesign, which are based on visitor behavior, if you want your website to be used as a tool for #conversion and connection. Our recent design for Atwood Capital incorporates these key best practices: ?Simple pages that give visitors exactly what they need, without cumbersome navigation or unnecessary fluff ?Captivating visuals that make it easier for people to scan content that acknowledges their needs, questions, and goals- with very few?long paragraphs ?Straightfoward 3-step process with an easy-to-access,?direct "Book a Consultation"?button, making it easier than ever for people to get started Check out the full design for yourself here!?https://atwoodcap.com/

As we get further into the New Year, a lot of us are likely trying to keep things fresh with website updates & new content. It can be exciting to work through this refresh, but it can also be quite the challenge to present new #content effectively. Here are a few key things to keep in mind as you update your #website ???Design vs. Content: Which is more important? Both are essential, but how you present the content really makes a difference since people often skim through websites. Instead of long paragraphs, focus on delivering quick pieces of information ??Formatting is Key: Use things like drop-downs, accordions, or flip boxes to break up content. This interactive approach keeps your content engaging without overwhelming your visitors. ???Clarity Over Jargon: Ensure the content is clear, concise, & free of industry jargon. Your goal is to make the information accessible to everyone, not just experts in the field. ???Leverage Video: Consider using videos to supplement text-heavy content, which can effectively convey complex information in an engaging & digestible way. For more tips and tricks on effectively presenting content on your website, watch our newest vlog from Maria Newman, MBA here: https://lnkd.in/gkrc8zAh

What stands out to you when you land on a website for the first time? Is it the colors, the images, the movement, or the content? Visuals tend to capture our interest first, and #content encourages us to continue exploring the #website. Since people decide whether to keep scrolling or look elsewhere in just a?few seconds,?it's important to blend these two elements together in a clean &?consistent way. A great example of this effective balance is our recent redesign for Panoramic Financial.?Some of the most noteworthy features include: ?? Welcoming, simple content that speaks directly to their ideal clients ?? Clean icons &?graphics that draw attention without distracting visitors ?? Personalized videos that spark connection & encourage interaction ?? Custom photos of the advisors & candid-style images to represent potential clients All of these elements work together to create a website that feels inviting and straightforward enough for people to explore. Check out the full website here!?https://lnkd.in/g3SUcURs

Whether you're plannig to launch a website soon or get started on a redesign, it's always important to remember that websites aren't a "set-it-and-forget-it" platform. Your #website should evolve with your business and #marketing strategies. We recommend: Keeping it active? Regularly update your site to stay relevant and keep your audience engaged, whether it be posting blogs or sharing videos, resources, or industry insights Checking in on content?? Don't forget to review your website every quarter or so to make sure key pieces of content are accurate, such as team members, services, or events Leveraging analytics?? Assess your monthly analytics reports to see where traffic comes from and which pages are most popular. You can use this to refine your marketing strategies and maximize engagement Aligning your site with your marketing ?? Your website is the hub of your marketing, so all channels (social media, email, Google AdWords, etc.) should ultimately drive traffic to your site Check out our newest vlog by TinyFrog CEO, Mikel Bruce for more: https://lnkd.in/g7eYt37f

Most websites will have multiple types of audiences viewing it - potential and existing customers, employees, and partners to name just a few. When your #website has dedicated information and resources for different types of people, it's important to make it as easy as possible for people to find what is most relevant to them. Our new redesign for the Jacobs & Cushman San Diego Food Bank is primarily focused on guiding people to the right pages so that they can find the information and/or take the action that they came to the site for. The key audiences for this site are: ?? People looking for food banks they can access ?? People wanting to donate ?? People wanting to volunteer With specific & succinct #content and #CTA buttons both in the main menu and throughout the website, members of each audience are able to easily understand what San Diego Food Bank offers for them and how they can get involved. Check out the full redesign here! https://lnkd.in/gDRZK-WT

Happy Thanksgiving on behalf of all of our TinyFrog team! ???? As we near the end of the year and start ramping up for the holidays, we want to take a moment to appreciate our gratitude for our clients, fellow team members, partners, and all those who have been a part of our 21 years in business. We're ready to hit the ground running in 2025 and look forward to the opportunity to support many companies, both old & new connections, with their websites.

You've likely heard the terms 'Brand Mission,' 'Value Proposition,' and 'Core Competencies.' But what do these actually mean, and how do they relate to your website? ?? Let's break it down: ? Brand Mission: This defines your business's purpose, values, and background. It’s the foundation of everything you do. ?? To craft yours, ask yourself:?Why did I start my company? What do I want to be known for? ? Web-Based Value Proposition: This is a quick summary of who you are, what you offer, and who you serve. Think of it as a condensed elevator pitch. ?? Place this in the?top "hero" section of your website for maximum impact. An example of this is "Personalized Wealth Management for Young Families" ? Core Competencies: These are the unique strengths that align with your ideal client's needs and set you apart from competitors. ?? Share your competencies throughout your messaging, such as your team’s experience, unique products or processes, and specialized services. Together, these answer the key question every visitor has:?"Why should I choose you?"?If you clearly define and showcase these on your website, visitors will recognize your unique value. ?? For more?information, leap over to our newest?vlog by Web Strategist Elise Bunch?here: https://lnkd.in/gGB3mXdV

As an advisor, you've likely been bombarded with content about the importance of a #niche. It might sound straightforward enough, but there's a lot to consider when it comes to actually creating content that attracts your ideal client type. Your #website offers an excellent opportunity to attract and engage with the right people. In our latest VettaFi article, we outline a clear process to help you?align your website to your niche. Below is a peak into the process, which can help transform your website from a digital brochure to a dynamic, client-focused hub. 1?? Understand who you want to work with, how they landed on your website, and?where they are in their?decision-making process 2?? Identify the top goals and challenges they're facing - what's the spark that led them to look for an advisor in the first place? 3?? Tailor your content to your niche by using language & images they understand and resonate with, while keeping your firm's personality and tone of voice in mind 4?? Align your calls-to-action with the top needs, goals, and timeline of your ideal clients Check out the full article with steps & examples here: https://lnkd.in/gNPHfDQ8