Tinuiti

In the leadup to what should be its most profitable time of year, Leafguard Brand Gutters had a problem: customer acquisition costs were way too high, stemming from increasing competition and dwindling conversions due to economic trends. To fully understand the causal relationships between Leafguard’s marketing efforts and ultimate conversions, we leveraged Rapid Media Mix Modeling (rMMM) – a tool proprietary to our Bliss Point by Tinuiti?measurement product tech suite. Learn more about how we helped Leafguard measure the impact of every marketing activity across all channels, leading to a 30% increase in prospect growth, and a 12% decrease in cost per acquisition. Read the full case study: https://lnkd.in/gJnZ8bZ8 Learn more about our rMMM tool: https://lnkd.in/gEB5vm2f

Huge congrats to Away for being named one of Fast Company's Most Innovative Companies of 2025!! Known for its hard-sided wheeled suitcases, Away made a bold move into soft-sided luggage last year. And it's paid off. Since launching its Softside bags, Away has sold tens of thousands of units, and more than 50% of these new bags to first-time customers, evidence that the company has opened a door to a new market. Looking forward to partnering with Away on the next big thing! ???? ??

Amazon has set its sights on becoming the conduit for advertisers to buy ads everywhere on the internet, not just on the website it controls. Tinuiti's Robert Avellino and Raquel Kozlowski spoke to The Information about whether or not Amazon's efforts are paying off. According to Robert Avellino, companies that sell products on Amazon’s buying platform can particularly benefit from the company’s store of user data, citing as an example a headphone manufacturer that might want to target Amazon users who have been searching for headphones on the site for the past three days but have not made a purchase. “You probably want to be able to position some sort of advertisement in front of that person, because …. they’ve already submitted some sort of intent,” Avellino said. “To be able to do that on a TV screen is extremely powerful.” And while our clients are spending more on Amazon’s buying platform, they haven’t cut their spending on the Trade Desk, said Raquel Kozlowski (She/Her). That’s partly because the Trade Desk offers advertisers exclusive data from Walmart, among others and partly that many advertisers on the Trade Desk are businesses that don’t need Amazon’s data. Read more: https://lnkd.in/gDxNYxDr

This report has everything *and* the kitchen sink. With interest rates and inflation weighing down demand for home services, this industry is changing. We surveyed 1,000+ U.S. homeowners to understand how they’re approaching the need for home services in the coming years. In our fresh report, you’ll discover: ?? How consumers discover providers of home services ?? Where they’re finding cost savings over the next few years ?? Project priority by industry, from Gen Z to Baby Boomers ?? …and, most shockingly, how often Millennials and Gen Z actually pick up the phone for appointments (the number will shock you – and no, that’s not clickbait!) If you want to keep up with the Joneses, this is the deep data and analysis you need. Get your free copy of the report here: https://lnkd.in/gnFktd_f

In the first of Digiday's two-part series on the top ad-supported streaming services, Catherine Wolf analyzes the platforms where brands and agencies distributed the bulk of their 2024 ad budgets and ad placements. Tinuiti's Harry Browne spoke about Amazon Prime Video (with ads) has kept its CPMs at a competitive level, forcing rivals to lower their own prices. "Lower CPMs have made it easier for buyers to recommend streaming ads to clients. It's been a great time for us as an agency, because it means that we can really lean into streaming for our clients. And it has led to some great opportunities for them." Read more: https://lnkd.in/e9Rr5Xqp

AI is redefining how contextual targeting works, making it smarter, more scalable and more effective. For example, we worked with Blueair to engage consumers based on real-time interests. By tapping into AI-driven Amazon DSP Contextual Targeting that uses the latest LLMs, Blueair not only expanded their relevant reach across the open web but also saw standout performance: 2.4x higher detail page view rate (DPVR), a 42% drop in CPMs and a 34% increase in new-to-brand (NTB) customers. All from ensuring their message landed in the right context. Head over to AdExchanger to read more about this from Nick Radicevic, Senior Manager of Product Management/Tech at Amazon Ads Partners. https://lnkd.in/gFBeuye9

Amazon’s advertising solutions no longer just cater to delivering sales on Amazon. They have evolved to empower brands of all sizes and verticals to build awareness among their target customers and grow their bottom lines – whether your brand sells on Amazon or not. Join us at "Beyond the Buy Box" on April 10 in Los Angeles where we're partnering with Amazon Ads Partners and Skai to discuss the latest Amazon strategies you can use to drive sales and lead gen to your brand’s website, win new customers with streaming TV, and obtain consumer insights across the customer journey to drive measurable business growth. ?? Thursday, April 10, 2025 ?? 10 AM PDT ?? The Shay, Culver City ?? Reserve Your Seat: https://lnkd.in/gjszRUaA

By the looks of Target’s latest earnings call, its ad business continues to be a bright spot for the retailer. Last year, Target’s ad business raked in $649 million in revenue, up 25% from the $522 million it pulled in the year prior. But for all its growth, Target is the David to the Goliaths of Walmart and Amazon, whose ad businesses brought in $4.4 billion and $50 billion in 2024, respectively. But even if Target is a long shot from hitting the bullseye to become a retail media power player, buyers see potential thanks to the retailer’s new self-service and second-price auction ad offerings. For the first few months of 2025, Target has been caught in a media frenzy due to its moves involving?diversity, equity and inclusion policies?and subsequent boycotting, on top of?missing its revenue expectations last November. Media buyers and commerce executives say they don’t expect to put a dent in the retailer’s audience data, making it unlikely to impact its ad business — at least for now. ?? Read the full story here: https://lnkd.in/eut7JgFr In this piece by Kimeko McCoy, we speak to Hillary Kupferberg of Exverus Media, Ross Walker of Acadia, Amy Vollet of Flywheel, Elizabeth Marsten of Tinuiti, David Song.

Retail media is one of the fastest growing areas of investment, but there are disparities among top advertisers over which teams control retail media budgets. In this recent Digiday piece, Sam Bradley and Kimeko McCoy reported that agency execs are gently pushing clients to centralize the fragmented retail media landscape. Tinuiti's Elizabeth Marsten agreed, saying this change remains on agencies' wish lists, but that "collapsing silos is easier said than done."

Tinuiti's Eric Miller is joining ShipBob at Ecommerce Unpacked, a live virtual event where top industry experts from SHEIN and more will share the strategies and tools to help you grow smarter and faster.?Here’s a sneak peek at what you’ll learn: ?? How to streamline logistics, reduce costs, and leverage technology.? ?? Tips on scaling into new markets without the hassle.? ?? Discover the latest channels to drive conversions and build long-term customer loyalty. Whether you're focused on expanding globally, improving your supply chain, or enhancing your marketing efforts, this event has everything you need to succeed in 2025.?Save your spot now: https://hubs.la/Q035mF9X0