Tinuiti

Bluesky could be on the verge of a turning point. CNBC's Jonathan Vanian spoke to Tinuiti's Jack Johnston for insight, including advertisers' number one question following the platform's recent rising popularity. https://bit.ly/3CIOkhb

TikTok is where holiday magic meets marketing innovation. From gift ideas to impulse buys, your customers are shopping on TikTok. Is your brand ready? https://bit.ly/4fEAHhA

Tinuiti’s Annual Digital Marketing Panels are back! We're bringing together an incredible panel of experts including E.L.F. BEAUTY, Liquid I.V., Leafguard Brand Gutters, Roku, Amazon, Nexxen (and more) to share exclusive insights from their 2024 journeys and their vision of the future. Here's a sneak peek into what we'll be covering: ?? A comprehensive look at how to leverage 2024’s most impactful trends for your data-driven strategies in 2025. ?? TikTok, Meta, YouTube: They aren’t just social and entertainment platforms anymore – they’re commerce ecosystems. Learn how to capture and convert consumers in the same places where they’re spending their time. ?? The days of waiting for marketing insights are over. Discover how real-time measurement tools are giving brands an instant edge, allowing you to make smarter, faster decisions that drive performance in 2025. ?? Think the presidential debates and the Biggest Sunday in Football have nothing to do with one another? Think again. We’ll unpack how the political season can be applied to future tentpole events in 2025, like the Big Game and other major sports playoffs. Link to register in the comment section below!

What are the key differences between TikTok's recently-launched Smart+ and Meta's Advantage+ Shopping campaigns? Tinuiti's Jack Johnston speaks with Trishla Ostwal at ADWEEK about the flexibility and efficiencies of each platform. "The flexibility isn’t quite there with TikTok. Costs can fluctuate widely—either higher or lower—while with Meta, we see impressions shift across its ecosystem based on efficiency, helping us target users where they’re consuming media." Read more: https://lnkd.in/gTcDCU7A

This year we celebrated our 20th anniversary, and now we're looking back at 20 years of business, growth, and innovation in the digital marketing space. From market disruptions to industry-transforming trends, we’ve built a reputation for anticipating what’s next. In this post, Tinuiti's Andy Taylor and Emily Sullivan revisit key moments where our research not only helped businesses navigate change but also accurately forecasted the future of the industry. Read more: https://lnkd.in/gc-Dvvmi

Tinuiti CEO Zach Morrison talks about how companies are planning for AI-powered marketing success. Find out where else Tinuiti thinks AI will be making an appearance next year in our newly-published 2025 Big Bets Report: https://lnkd.in/gFFd-BVG

Last week we attended ADCOLOR Conference and Awards and AFROTECH - two incredibly important organizations devoted to inclusion and representation in our industry. We've been comparing notes on some of the most impactful insights from both, all of which hone in on the themes of advocacy, authenticity, and action: ? Feeling uncomfortable is often a sign that we’re doing the right work. ?There is a tangible impact between DEI initiatives and revenue growth — strengthen DEI initiatives by connecting them directly to business outcomes. ?Develop a DEI initiative framework that includes measurable goals, allyship training for leadership, and resources for mental health and resilience, ensuring sustainable advocacy within the organization. ?AI-powered reporting, people analytics, and predictive modeling can drive significant improvements in employee experience and organizational performance. ?Expand the tent! While dismay and disappointment are palpable, now is the time to invite those who question or ridicule diversity and inclusion to experience the type of content and conversations this event delivers. Big thanks to Ronnie Dickerson Stewart and all of our on-the-ground Tinuitians, including Ronnie D'Amico, Whitley Johnson, Devin Kates, and Leah Knight.

Tinuiti’s Annual Digital Marketing Panels are back! This year, we’re bringing together top brands across four dynamic panels to share exclusive insights from their 2024 journeys and their vision for the future. Our experts will join industry leaders from E.L.F. BEAUTY, Leafguard Brand Gutters, Liquid I.V., Amazon, Roku and more to discuss how brands are using real-time measurement, leveraging AI, and tapping into new tools and offerings on #TikTok, #Meta, and #Amazon to capture consumers directly where they spend their time. No filler, no fluff—just the insights you need to crush 2025.

Curious what we're betting on in 2025? In our eagerly-awaited annual white paper, we explore five pivotal shifts in digital advertising, designed to help your brand harness small, strategic moves that build toward meaningful, sustainable growth in the coming year. Learn more about our Big Bets for 2025: https://lnkd.in/gFFd-BVG

Earlier this week, Andrea Cruz took the stage at Hero Conf San Diego to share some of the newest and coolest innovations LinkedIn has recently introduced. Didn't catch the session? No worries - you can check out more incredible content from Andrea on Search Engine Land: https://lnkd.in/gsUnXJPR