Tinuiti

In a recent blog post, Tinuiti's Elizabeth Marsten reflects on how retail media networks have evolved over the past 5 years, and what the landscape looks like in 2025. Learn more about the benefits of retail media advertising, how to choose the right retail media network, and her list of the top 15 retailers and media offerings. https://lnkd.in/g5j6uYJT #retailmedia #retailmedianetworks #retailadvertising

Today on the Advertising Week New York stage: Tinuiti President Jeremy Cornfeldt joined Adolfo Fernández and Amy J. Oelkers from TikTok?to discuss how brands are leveraging the platform to stay ahead of the game - and there might have also been a first look into some of the newest TikTok for Business performance solutions, from search to sales. ?? Learn more about Tinuiti's role as a TikTok Shop Partner: https://lnkd.in/gpsPzSNA ?? Get more info about #TikTok's new Search Advertising business: https://lnkd.in/ePJ-hyut

Meta has introduced a new #GenAI video generation tool, allowing advertisers to capitalize on the growth in watching video content on Facebook and Instagram. Tinuiti's Jack Johnston connected with Trishla Ostwal at ADWEEK to share his thoughts. “Where Meta has an edge is that their gen AI learns from social media and emoji language. They are developing the best technology for their platform, but it may not be broadly usable outside of Meta. Whereas with #Gemini or Google’s other gen AI products, there’s usability outside of those specific platforms.” Johnston also noted that TikTok is pushing the boundaries further in video generation compared to #Meta, with its #Symphony tool allowing marketers to upload product images and generate videos with voiceovers based on prompts. Read more: https://lnkd.in/eEr5qwkP

Pixability, a YouTube-centric video advertising platform, recently announced the launch of a product called GenAI Contextual Segments, which seeks to cut through the noise of billions of YouTube videos to help advertisers reach specific audiences at scale. Tinuiti President Jeremy Cornfeldt connected with Victoria McNally at AdExchanger to share his thoughts: That data – or, more specifically, being able to act on that data – “is critical for us in terms of ensuring that we’re making our campaigns work, flourish and deliver against whatever the KPIs might be." Read more: https://lnkd.in/e_tC9vk5 #youtube #genai #audiencetargeting

In our most recent Media Update, Tinuiti experts break down some of the latest and greatest industry updates, including the DIRECTV and DISH Network merger, Meta's AI product roll-out, and TikTok's new search campaigns. Read more: https://lnkd.in/gJxCQ8Sm #directvmerger #lineartv #AR #tiktoksearch

Earlier today at Advertising Week New York, Tinuiti's Jonathan Lerner, MBA took the stage with Kinective Media? by United Airlines, Nexxen, and the IAB to discuss?the utilization of data for non-endemic brand activations. Read more about the new partnership between Kinective Media and Nexxen, and how Tinuiti clients have utilized Kinective Media data to tap into new audiences, in and beyond the travel industry: https://lnkd.in/gi9ChDSm

With the rise of TikTok Search, and Perplexity (an AI-based search startup backed by Jeff Bezos), #Google's iron grip on the nearly $300 billion search advertising business is loosening. Tinuiti President Jeremy Cornfeldt connected with Suzanne Vranica at The Wall Street Journal to discuss how Tinuiti clients are interacting with the new #TikTokSearch ads. "We are seeing performance on return on ad spending that sometimes rivals what we are seeing on Google,” said Cornfeldt. The real test is what happens when more advertisers compete for keywords and ad prices go up, he said. Read more: https://lnkd.in/epXwwgQs

Headed to Advertising Week New York? Be sure to catch Tinuiti's Jeremy Cornfeldt and Jonathan Lerner, MBA as they take the stage on two incredible panels. On Monday morning, Jonathan will join Nexxen, Kinective Media? by United Airlines, and the IAB on the Marketplace Stage to discuss the emergence of commerce media networks and how brands can tap into powerful cross-category data to build rich consumer profiles. Learn more: https://lnkd.in/eWEjD3f6 On Tuesday afternoon, Jeremy will join TikTok on the Great Minds Stage to discuss how brands are leveraging TikTok to stay ahead of the game - and share a first look at some of TikTok's newest performance solutions, from search to sales. Learn more: https://lnkd.in/gJypH5b2

Running to get our purple Away luggage before it sells out! ????♀? ?? https://lnkd.in/gxZNY2sw

Nexxen, a global advertising technology firm, recently announced a new initiative with Kinective Media? by United Airlines, that will support brands in creating connection and loyalty with travelers across critical stages in the consumer journey. As a Nexxen partner, Tinuiti had the opportunity to utilize Kinective Media data to help our clients tap into new audiences, in and beyond the travel industry. “Right now, we’re live with clients that are both endemic and non-endemic to the travel category,” said Justin Manus, Tinuiti's Chief Technology Officer. “By activating campaigns with Kinective Media data – leveraging the Nexxen Data Platform – we’ve been able to empower these brands to reach new, scaled audiences in the travel space while also providing them with a 360-degree view of the consumer journey, regardless of where they sit. This data has been invaluable; it’s an incredibly powerful tool.” Next week, Tinuiti's Jonathan Lerner, MBA will join Nexxen, Kinective Media, and the IAB on a panel at ADWEEK NY to discuss how brands can tap into cross-category data to build rich consumer profiles, and how the technology can drive scalable, offsite solutions for consumer loyalty programs of all stripes and sizes. Get the details on the Adweek NY session here: https://lnkd.in/eWEjD3f6 Read more about Nexxen's new partnership with Kinective Media: https://lnkd.in/gKwbi2EV #commercemedia #travelmarketing #consumerprofiles #loyaltyprograms #firstpartydata