Tinuiti

This year we celebrated our 20th anniversary, and now we're looking back at 20 years of business, growth, and innovation in the digital marketing space. From market disruptions to industry-transforming trends, we’ve built a reputation for anticipating what’s next. In this post, Tinuiti's Andy Taylor and Emily Sullivan revisit key moments where our research not only helped businesses navigate change but also accurately forecasted the future of the industry. Read more: https://lnkd.in/gc-Dvvmi

Tinuiti CEO Zach Morrison talks about how companies are planning for AI-powered marketing success. Find out where else Tinuiti thinks AI will be making an appearance next year in our newly-published 2025 Big Bets Report: https://lnkd.in/gFFd-BVG

Last week we attended ADCOLOR Conference and Awards and AFROTECH - two incredibly important organizations devoted to inclusion and representation in our industry. We've been comparing notes on some of the most impactful insights from both, all of which hone in on the themes of advocacy, authenticity, and action: ? Feeling uncomfortable is often a sign that we’re doing the right work. ?There is a tangible impact between DEI initiatives and revenue growth — strengthen DEI initiatives by connecting them directly to business outcomes. ?Develop a DEI initiative framework that includes measurable goals, allyship training for leadership, and resources for mental health and resilience, ensuring sustainable advocacy within the organization. ?AI-powered reporting, people analytics, and predictive modeling can drive significant improvements in employee experience and organizational performance. ?Expand the tent! While dismay and disappointment are palpable, now is the time to invite those who question or ridicule diversity and inclusion to experience the type of content and conversations this event delivers. Big thanks to Ronnie Dickerson Stewart and all of our on-the-ground Tinuitians, including Ronnie D'Amico, Whitley Johnson, Devin Kates, and Leah Knight.

Tinuiti’s Annual Digital Marketing Panels are back! This year, we’re bringing together top brands across four dynamic panels to share exclusive insights from their 2024 journeys and their vision for the future. Our experts will join industry leaders from E.L.F. BEAUTY, Leafguard Brand Gutters, Liquid I.V., Amazon, Roku and more to discuss how brands are using real-time measurement, leveraging AI, and tapping into new tools and offerings on #TikTok, #Meta, and #Amazon to capture consumers directly where they spend their time. No filler, no fluff—just the insights you need to crush 2025.

Curious what we're betting on in 2025? In our eagerly-awaited annual white paper, we explore five pivotal shifts in digital advertising, designed to help your brand harness small, strategic moves that build toward meaningful, sustainable growth in the coming year. Learn more about our Big Bets for 2025: https://lnkd.in/gFFd-BVG

Earlier this week, Andrea Cruz took the stage at Hero Conf San Diego to share some of the newest and coolest innovations LinkedIn has recently introduced. Didn't catch the session? No worries - you can check out more incredible content from Andrea on Search Engine Land: https://lnkd.in/gsUnXJPR

Two of the ad industry’s buzziest topics have generated yet another deal: generative AI and ad curation Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. Tinuiti's Simon Poulton spoke with Marty Swant from Digiday about how AI curation could help give advertisers and publishers more control that's especially needed in the current era of black-box automation. “Now we’re in this sort of maturity of space beyond the mad scientist era of, ‘Hey wouldn’t it be cool if we could do this’ to this is now a reality,” Poulton said. “There is still this big thing I do think about: the chasm-crossing moment of the degree of control we’re going to relinquish within these environments.” Read more: https://lnkd.in/eKyMfGmA

The talent landscape is more competitive than ever and standing out in senior roles can feel like a challenge. This Friday, Tinuiti's Jesse Eisenberg will host a discussion with Camille Fetter from Talentfoot Executive Search and Staffing and Ryan Scott, Operating Partner at Khosla Ventures and former CMO of Etsy. This dream team will come together to share insights and strategies that drive career growth in today's competitive marketing landscape. Key Takeaways: ? What makes A-players stand out to hiring leaders ? How to navigate senior-level interviews with confidence ? Networking tactics that grow careers ? Why AI literacy is key to staying ahead in marketing leadership Register now: https://lnkd.in/gidDSpq6

As Digiday's Krystal Scanlon reports, "Bluesky has emerged as a surprise winner in the wake of this month’s presidential race." And ads or no ads, the questions from advertisers about Bluesky Social have become much more frequent since the election. "With no formal advertising right now, most of the conversations are exploratory," said Tinuiti's Jack Johnston. "That way, if Bluesky starts asking for ad dollars in the future, they already understand the difference between ads on Bluesky, Threads and X and what that future looks like." Read more: https://lnkd.in/gx25pGvv

Ads are making their debut on Perplexity AI this month, but as Digiday reports, some advertisers have expressed reluctance to invest. That being said, some marketers see Perplexity AI as an "answer engine," not a traditional search engine. Tinuiti's Michelle Merklin agrees: "They’re [Perplexity AI is] actively discouraging advertisers from thinking in terms of ‘clicks,’ and stressing that there’s going to need to be a lot of trust and comfort between early advertisers and Perplexity given the nascency of their pilot experience." Read more: https://lnkd.in/eSP4kfA8