New to building audiences in Amazon Marketing Cloud? Introduced in 2021, AMC has emerged as the magic 8-ball of advertising solutions, offering advertisers a robust platform for precise analytics and strategic decision-making. Learn more about #AMC audiences and how they can allow advertisers to harness shopping signals to better target #Amazon advertising campaigns. https://lnkd.in/g-Ki_rJE
Tinuiti
广告服务
New York，NY 37,750 位关注者
Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon.
关于我们
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,000 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit https://www.tinuiti.com.
- 网站
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https://www.tinuiti.com
Tinuiti的外部链接
- 所属行业
- 广告服务
- 规模
- 1,001-5,000 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2004
- 领域
- Facebook、Amazon、Google、Instagram、Streaming、Analytics和Mobile Apps
地点
Tinuiti员工
动态
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Today, Tinuiti's Sean Odlum took the stage at the Meta Brand Building Summit alongside Wayfair and The Hershey Company to discuss measurement strategies that can help brands build goals and understand the true value of marketing efforts, including which KPIs drive the most short- and long-term impact. Learn more about how Tinuiti is helping marketers measure what they've previously struggled to measure: https://lnkd.in/gkKUDUKk
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Just announced: Trusted Execution Environments (TEEs), a groundbreaking solution powered by Confidential Computing from Google that promises to transform data security and?privacy in advertising.?Tinuiti's Simon Poulton calls it a "compelling evolution of the data sharing and insights solutions that Google has previously offered." Learn more about #TEEs including benefits, how they work, and the overall impact to advertisers. https://lnkd.in/dJ9dbvms
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Politics are big business in advertising, and with millions of people tuned into the recent presidential debate, we're talking about what marketers need to know about how the upcoming election might impact advertising strategies. Hear from Tinuiti's Harry Browne and Kerry Mallett for their thoughts on how brands can get in front of audiences during an election year, and how to do so in the right way. And check out our blog post for even more election insights and recommendations: https://lnkd.in/gwGBNnVU #election #debate #presidentialdebate #politics
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The coffee market is a notoriously tough grind, but sustainable coffee brand illycaffè hoped to take on its competitors by stealing market share and growing new-to-brand customers.?? We partnered with illy to develop an energizing strategy to encourage purchases and foster brand loyalty from the onset. Find out how we exceeded our sales performance target by 18% and saw a 99% YoY increase in new #Amazon sales: https://lnkd.in/gcNuCDq2
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When Disney+ launched in November 2019, it quickly became a dominant force in the streaming industry, capturing the attention of millions with its huge library of content.?Learn more about the?ad specifications, targeting options, and strategic insights you need to make the most of Disney+’s?streaming advertising?platform to help you tap into this evolving market and drive meaningful results for your brand: https://lnkd.in/gqu4GruQ
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We're starting the week off with a celebration — we've been nominated by Google in ??FOUR?? categories in the 2024 Agency Excellence Awards. This is a testament to every Tinuitian who works incredibly hard to push boundaries, break through, and drive incredible results for our clients. We're so proud to see your work get the industry recognition it deserves!!??????
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Head over to Digiday to see their full breakdown of our recently-reported 2024 Holiday Shopping Trends, or check out the full report here: https://lnkd.in/g5-McYup. ??
Consumers will start shopping for the #holidays soon. Performance marketing firm Tinuiti just released its holiday shopper study on what advertisers can expect this season. One surprising takeaway: Facebook was the top social platform for holiday gift inspiration. Perhaps not surprisingly, people are going to start hitting up #ChatGPT for ideas on what to get their friends. ■ ????% said they plan to start shopping for holiday gifts before Thanksgiving, and about half of that group said they will start in October or earlier. ????% expect to do half or more of their holiday shopping before Thanksgiving. ■ ????% of holiday shoppers plan to spend about the same amount as last year, while ????% said they will spend more. Among Gen Z, ????% said they expect to spend more on holiday gifts overall this year, while ????% expect to spend more online. ■ ????% of all respondents said they would use AI tools in some way for holiday shopping. ■ Social media was the top channel for their gift discovery, with #Facebook being the most popular social platform overall for shopping inspiration. But it ranked fifth among Gen Z, falling behind TikTok, Instagram, YouTube and Pinterest. ■ Temu and SHEIN were popular online shopping destinations, particularly among younger respondents. Among all online shoppers, ????% plan to use Temu, with that rate jumping to ????% among Gen Z. Shein saw a larger lift from ????% among all online shoppers to ????% among Gen Z. Read more: https://buff.ly/4dOUklQ
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When Mark Ballard, Director of Research?at Tinuiti, first looked at the results of our recently-conducted holiday shopping survey, he was struck by one recurring theme: “People expect to spend more on holiday gifts this year than last year,” Ballard told Kathleen Sampey at Street Fight. “What did surprise me is the degree to which inflation is still top of mind.” Read the full conversation: https://lnkd.in/gXuUukqm Check out our Holiday Shopping Trends Report: https://lnkd.in/g5-McYup
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Check out the full conversation between Tinuiti's Simon Poulton and Laurie Sullivan from MediaPost about our "Privacy-By-Default" approach for brands, and why we partnered with InfoTrust. ?? Link to Article: https://lnkd.in/g5zjrdii ?? Link to Press Release: https://lnkd.in/gWNB25in
I've always admired the work being done over at InfoTrust, infact, they were one of the archetype organizations I drew on for inspiration when I built my first analytics team. (Michael Loban's Crawl, Walk, Run: Advancing Analytics Maturity in GMP proudly sits on my bookshelf and is a book I frequently recommend to peers) Well, it turns out I'm not alone in my admiration, so it brings me great joy to announce that Tinuiti is partnering with InfoTrust on a shared vision to enable privacy-by-default for clients. Enabling a minimum viable data framework for advertising, that is critically, empowered by consent and the ability to adjust to regional privacy laws. I was fortunate to sit down with Laurie Sullivan at MediaPost earlier this week to share some thoughts on the immediate needs we're seeking to address and our approach to privacy. The reality is that privacy comes in many flavors - but the one constant uber alles is the perpetual need to ensure consent. ?? Link to Article: https://lnkd.in/g5zjrdii ?? Link to Press Release: https://lnkd.in/gWNB25in
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