Tinuiti

"Amazon is leaning in on AI across the board," said Tinuiti's Ken Magner when asked by eComEngine, LLC for his advice for Amazon sellers. "In order to stay competitive in 2025 and beyond,?being aware of the latest and greatest, while also being an early adopter and tester, is extremely important. "It is always best to involved with something while it is in its infancy so you can learn what works, what does not, and ultimately how it can have the most positive impact on the consumer journey and ultimately your business's bottom line." Read more: https://lnkd.in/eeDd7Sm2

Amazon's impact on the streaming ad market is opening the CTV door to SMBs. According to this recent piece on Digiday, "Blue-chip brand advertisers may throw the best parties at Cannes Lions, but it's small businesses that form the bedrock of the ad industry's most powerful players," and Amazon is happy to have them. At Tinuiti, we've seen client investment on Prime Video ads increase eightfold between the first quarter of 2024 and the same period this year. Read more: https://lnkd.in/gFYpPMiP

Jungle Scout's Amazon Seller Week is coming up soon and it's PACKED with virtual sessions (25 of them!), and we’re giving you a heads-up about one in particular you won't want to miss. On Friday, March 14 at 10am PT / 1pm ET, join Tinuiti for our session, "AMC Unleashed." We're talking about how to use the Amazon Marketing Cloud and AI attribution models to measure ad impact across formats like Sponsored Ads and Streaming TV, driving better sales and conversions. Register for all the sessions now! https://lnkd.in/gCknBhG6

The hottest advertising platform in the US is the one that’s trying to monetize mobile games of solitaire. In 2024, the mobile-app advertising platform AppLovin brought in $4.7 billion in revenue, a YoY increase of 43%. But are brands lovin' the platform? We're not so sure. Harry Browne spoke with Ryan Barwick at Marketing Brew about the platform's measurement capabilities (or lack thereof). "We can’t really say with any confidence that their measurement is good or bad. I’m not trying to say AppLovin has bad measurement; I’m just saying it’s not ours, and we can’t advocate for it." Read more: https://lnkd.in/gUwaAH_V

We're so excited to announce that our phenomenal CFO Chaille Brown has been recognized as one of The Top Women Chief Financial Officers of 2025 by Women We Admire. In addition to overseeing all aspects of finance, these incredible financial officers have been recognized for their ability to drive innovation, sustainability, and growth, while leveraging sharp analytical skills and a deep understanding of risk management. Chaille's collaborative leadership not only navigates complex challenges, but has also ensured stability while playing a critical role in shaping long-term strategy. We're incredibly grateful for everything she does for us - congratulations Chaille!! https://lnkd.in/gqdPywsK

In 2025, the Beauty and Cosmetics industry debuts a bold new look. AI chatbots, GRWM videos, and GLP-1 drugs like Ozempic are shifting routines nationwide. We surveyed 1,000+ U.S. beauty shoppers to compile the essential numbers you need to craft an informed marketing strategy. In our fresh report, you’ll discover: ?? How (and by how much) beauty and cosmetic spend is changing ?? Where and how shoppers are finding new products ?? Shopping trends by generation, from Gen Z to Baby Boomers ?? …and more metrics to know when crafting your 2025 strategy From price sensitivity to in-store/online popularity, these are the trends that Beauty brands need to know. Get your free copy of the report here: https://lnkd.in/eRWrqi-X

Have you ever been looking through your social media feed, and seen a scroll-stopping product you’d like to purchase? Did you find yourself wishing you could buy it right then and there? With social commerce activations in place, now, you can. In this post, we talk about how brands can leverage these native shopping experiences — called social commerce — to reach new audiences and boost sales. Read more: https://lnkd.in/giHKiGks

The 2025 #ANAReggie Awards showcase the most innovative, impactful, and groundbreaking brand activation campaigns of last year - and there's no one better equipped to select the best marketing campaigns of 2024 than Tinuiti's Kolin Kleveno. P.S. It's not too late to submit an entry! https://lnkd.in/eSuqREfv

Amazon’s influence is pulling streaming ad costs downward. Tinuiti's Robert Avellino spoke with Seb Joseph and Krystal Scanlon at Digiday about the trend: "The pricing levers Amazon offers allows us to make true apples-to-apples comparisons with other publishers like Netflix and Disney+, ensuring we’re maximizing every advertising dollar for our clients. "This evolution isn’t just about cost efficiency — it’s about driving real outcomes at scale. We’re excited to lean in even further in 2025 and continue unlocking the full potential of Amazon’s STV offering." Read more: https://lnkd.in/e8x9MXAy

Amazon may not be the go-to for programmatic ad buys. But a steady stream of updates, partnerships and strategic moves has made it more compelling than ever. Our clients' spending on Prime Video ads has surged over the past year, with Q4 ad spending more than 8x what it was in the first quarter of 2024. Head over to Digiday to read more from Seb Joseph and Krystal Scanlon about the growth of Amazon's DSP: https://lnkd.in/gfmatTrE