Spring is in the air which means spring campaigns are in full bloom? Last week, #Gap unveiled their spring campaign featuring highly-acclaimed actress Parker Posey, who is currently making waves in season three of The White Lotus. The spot is being praised for its focus on being carefree and confident at any age. #Gap #Retail #RetailNews #SpringCampaign #Inclusivity
This week we launched our Spring campaign - a celebration of comfort and confidence. Wearing our most loved essentials, the "Feels like Gap" campaign stars actor Parker Posey in a dance-filled spot to showcase comfort in our clothes and the comfort to be yourself. “Confidence is a feeling, a feeling that you’re free to be your best self,” Posey said in a statement. “When I got to work for Gap on this shoot, it reminded me of my early days being carefree and comfortable in clothes, and dancing how we wanted. I was inspired to see the next generation keeping that spirit alive - it was cool and optimistic.” Experience the campaign on Gap.co.uk and dance like no one's watching. #FeelslikeGap