Can AI and authenticity coexist? In the age of generative AI, marketers face a big challenge: How do we use this powerful tech without losing creative integrity? Our latest blog dives into the ways to harness AI’s potential while staying true to original, authentic, human creativity. Click this link to see how TikTok Symphony is setting the standard with transparency at its core: https://bit.ly/3UGV5pL ?? #tiktokforbusiness #marketing #AI #generativeAI #creativemarketing?
关于我们
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience.
- 网站
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https://www.tiktok.com/business/
TikTok for Business的外部链接
- 所属行业
- 广告服务
- 规模
- 501-1,000 人
- 总部
- New York，New York
- 类型
- 私人持股
地点
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主要
获取路线
US，New York，New York
TikTok for Business员工
动态
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Effective measurement on TikTok helps marketers see the real conversions and sell more on and off platform? This article by?ADWEEK?highlights how TikTok's robust measurement tools make your performance marketing more efficient, while allowing brands to attribute business outcomes more accurately, such as conversions, sales, lead generation, and overall ROI ?? ?? Click this link to discover how TikTok makes measurement easier: https://bit.ly/3yYAp51 Co-created with Mila Jaye #measurement #marketing #advertising #tiktokforbusiness
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Authenticity is key in TikTok marketing, but what does it really mean? TikTok has partnered with D&AD to answer this and more in our free TikTok marketing masterclass. Experts like Milan Desai, Creative Director at VCCP share insights on creating engaging, relevant content that resonates with users ??? ?? Click this link for early access: https://bit.ly/3Cyel2O
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TikTok has teamed up with D&AD to offer a free masterclass on creating for TikTok. Learn how to craft content with a "TikTok First" mindset for better engagement, faster conversions, and higher ROI ?? Experts like Jessica Cheng, Creative Lead at THE DIGI FAIRY will guide you through the process of maximizing your TikTok marketing. ?? Click this link for early access: https://bit.ly/3Cyel2O #marketing #marketingstrategy #tiktokmarketing #tiktokforbusiness
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Brands like DoorDash are finding new audiences and generating more leads on TikTok. With a lead generation campaign designed to connect with people interested in delivering for DoorDash, they drove 10,600 new sign-ups driven by TikTok alone. ?? Click this link to learn how you can start your performance campaign: https://bit.ly/4eN9CIK
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Plenty of things are hard: taxes, exercise, laundry. We at TikTok believe that marketing shouldn't be. That's why we created TikTok Academy. TikTok Academy teaches you how to get the most out of your ads and optimize your marketing strategy. With TikTok Academy, you can make your business stand out and gain insights that will help you foster meaningful, fruitful relationships with users on the platform ??? ?? Click this link to Join TikTok Academy today! https://bit.ly/3ZC7EpI
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???? #SportsTok is one of the fastest-growing communities on TikTok, with its influence extending across different verticals and niches. Read the blog post to learn more about how brands can tap into this vibrant community: https://bit.ly/4fKTU0P ??
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Keith is right: "The currency for brands today is relevance." We partnered with WARC to show: ???Why cultural and personal relevance is crucial for brands. ???How relevance drives business outcomes across every phase of the marketing funnel. ???How trends, community insights, and creators all play a part in a brand's pursuit of stronger relevance. Click this link to dive into our new white paper with WARC to learn how you can unlock business impact through personal and cultural relevance: https://bit.ly/3CF0cAA ??
VP Strategy @ Linqia | Forbes Influencer Marketing Contributor ?? | Creator Economy Industry Speaker ??? | Podcast Host ??? | Investor ?? | Girl Dad
If you read one report this month, let it be this one from WARC and TikTok. The currency for brands today is relevance, and if we are being honest as a marketing industry, we have never had a fantastic way of measuring relevance. We want marketing dollars to connect directly to sales so that we can prove the value of the investments. But most marketing dollars are spent on a longer journey to build and keep relevance. And the second you lose relevance as a brand it won't matter how efficient your paid media spend is... no one is going to buy your products. The best data point in the 35 page document is from a Kantar report showing that brands with high cultural relevance grow nearly 6x more than brands with low levels. This is what we need more of right now, reports that link the sales growth of the top brands to the cultural relevancy of those brands. If we had this data we would probably see every brand immediately create a Head of Cultural Relevancy position, because frankly what is more important than relevance in today's attention deficient world. That's why getting social media right is so critical right now for brands. Because if relevance is driven by culture, and culture is shaped on social - the transitive property would say that social is the key driver of relevance. There are some great nuggets in this report from very wise business leaders like Amy Worcester Lanzi, Jesse Spencer, Alex Whitlock, Heather Stuckey, Kory Marchisotto, Dr. Marcus Collins, Mark Lynch, Alexis Wolf and Sofia Hernandez. Be sure to give it a read (link below) ?? https://lnkd.in/gyCDkHda #influencermarketing #socialmedia #creatoreconomy
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Introducing Symphony Creative Studio: the AI-powered tool to help you level up your TikTok video creation. With minimal input, you can generate TikTok-ready content in minutes—making it easier to seamlessly transition from idea to production. ?? Click this link to read more about Symphony Creative Studio and get started today: https://bit.ly/3AI2IWk
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Creative agencies and brands, don’t miss the December 3rd deadline! ?? Presented by Ad Age and TikTok, the Best Use of TikTok award honors the agency or brand that truly understands what TikTok is about, demonstrating the platform’s creative excellence and driving both cultural and commercial impact. Deadline: December 3, 2024 ? Entry Cost: FREE Submissions must include: ?? A 350-word write-up. ?? A case study video (up to 3 minutes) showcasing your work on TikTok. The campaign, video or action will have leaned into one or more of TikTok’s core pillars: ?? Community ?? Sound ?? Co-creation ?? Entertainment Don't miss this chance to be recognized and win the Best Use of TikTok! ?? Click this link to enter now: https://bit.ly/3YL3biD