TikTok

?? NEW REPORT: 7.5M U.S. businesses on TikTok employ 28M+ workers. TikTok partnered with Oxford Economics to understand how U.S. businesses and workers engage with and benefit from the platform. Findings are based on: ? Survey of 1,000 US businesses using TikTok ? TikTok’s proprietary business data ? US Census Bureau estimates THE TAKEAWAY: TikTok has become essential for U.S. businesses of all sizes to grow, scale, and reach new customers. ?? Explore the full report: https://brnw.ch/21wRfAN #LifeAtTikTok

??? #BOOKTOK to BOOKSTORE ??? What if the most viral books on TikTok jumped off the screen and into readers’ hands, for free? ?? That’s exactly what happened in S?o Paulo, Brazil, with The Bookshop of the Most Watched 2024. ?? This pop-up bookstore brought the magic of #BookTok to life, featuring must-read titles curated by Brazil’s top BookTok creators (@patzzic, @digaoroque, @kabooktv). ?? Readers of all ages, including a vibrant crowd of students, lined up to take home a book that had captured the imagination of the TikTok community. ? Seeing visitors light up as they discovered new stories is a reminder that BookTok is more than a trend - it’s a movement making literature more inclusive and accessible.?? #LifeatTikTok

??Insights on leadership, innovation, and creating real impact from the Head of Sales, Sub-Saharan Africa. Carl Jordan is driving TikTok’s growth across the continent - scaling new markets, building high-performing teams, and redefining digital engagement. ?? Why did he join TikTok? ?? How is his team helping brands navigate a new era of advertising? ?? What groundbreaking initiative is tackling data costs for users in Africa? Carl is at the center of a fast-moving, game-changing space. Dive into his story ?? https://brnw.ch/21wRtOC #LifeatTikTok

?? NEW FEATURE: TikTok Security Checkup Securing your TikTok account has never been easier. Security Checkup is your new one-stop security dashboard, helping you lock down your account in seconds. Take control in just a few taps: ?? Monitor & remove unknown devices ?? Get real-time alerts on suspicious activity ?? Add a backup login method (phone + email) ?? Enable 2-Step Verification for extra protection ?? Go password-free with Face ID or Touch Unlock ?? Find it now: ‘Settings & privacy’ → ‘Security & permissions.’

What's TikTok's impact on the US economy? ???? Read about the 7.5 million US businesses on the platform employing 28 million workers ?? tiktokeconomicimpact.com

Everyday, I go to work with over 2,000 people who are focused on one thing — protecting the data of Americans who use TikTok. Like me, the men and women behind TikTok's US Data Security have worked across law enforcement, the US government and our nation's most trusted and critical companies. Lisa Remillard is the first journalist to see where we work firsthand, and she has provided a thorough investigation of the concrete steps we've taken to safeguard US data. Take a look at the interview here: https://lnkd.in/eJqyNrtq #DataSecurity #Security #Transparency #TrustAndSafety #TikTok

TikTok is defining this new era of social media, marketing, content, communication — business in general. In her role as its Global Head of Business Marketing, Chief Member Sofia Hernandez helps brands tap into the power of the platform and leave their mark on audiences and culture as a whole. Her take? As she told Chief CEO Alison Moore and E.L.F. BEAUTY CMO Kory Marchisotto on stage at The Chief Suite at SXSW: "You have to go to the places your community is — be the practitioner, not the student of culture. Brands are expected to be people and equals with the community they’re trying to reach.”

They said it couldn’t be done. These women did it anyway. From women athletes breaking barriers to entrepreneurs using TikTok to launch their business, the #WomenofTikTok are changing the game. ?? @iamstormisteele scaled a beauty brand to $6M/month. ? @accessbytay turned adversity into advocacy, using TikTok to educate on disability awareness and challenge stereotypes. ?? @astrokirsten is making space science actually fun. ?? @thelipsticklesbians built a thriving community—all starting from a Sephora trip. Women aren’t waiting for permission. They’re leading. They’re innovating. And they’re bringing others along for the ride. ?? And TikTok is making sure they have the support they need. For International Women’s Day and Women’s History Month, TikTok is launching: ? Special hashtag pages like #WomenofTikTok and #WomeninSports to spotlight top creators. ?? Creator spotlights & IRL events to amplify women entrepreneurs and changemakers. ?? The TikTok Shop SOAR Together Accelerator—helping women-owned businesses scale with mentorship, networking, and expert coaching. Learn more: https://lnkd.in/gf2vU_Ed #IWD2025 #AccelerateAction #LifeatTikTok

Kevin's skincare routine just got an upgrade, thanks to TikTok Shop! ?? As a TikTok Shop engineer, he shares why shopping on TikTok Shop has become his favorite way to discover new brands and products. ? #Innovation #LifeatTikTok #TikTokShop

TikTok LIVE Fest 2024 ?? 6M creators ?? 477M viewers ?? 1 epic global celebration After months of regional and global competitions, TikTok LIVE Fest 2024 culminated in an unforgettable party in London—bringing together vibrant LIVE communities and creators from over 60 countries. ?? Hosted by global superstar Jason Derulo, the night featured electrifying performances from top artists and popular LIVE creators, headlined by Swedish pop sensation Zara Larsson. ?? Beyond LIVE FEST, TikTok LIVE continues to bring people together in powerful ways—from exclusive access to Paralympics 2024 and front-row seats at In The Mix to supporting Make-A-Wish and fundraisers for meaningful causes. ?? Creativity, real-time engagement, and collective impact are at the heart of it all. ?? ?? Learn more: https://brnw.ch/21wR543 #LifeatTikTok