Between Barbie, Beyoncé, the Women’s World Cup and Taylor Swift, women single-handedly saved the US economy this year.
To me, 2023 has been the year of the female economy.
Companies are finally recognizing the power of the female dollar.
And with upwards of 80% of all consumer purchasing decisions being made by women, it’s time to listen to our needs.
Here are 5 predictions for 2024 and beyond:
1?? Consumer brands will grow their customer base and increase brand loyalty by solving real pain points for women that weren’t addressed historically.
?? Saysh, founded by the most decorated American Track & Field Olympian of all time, Allyson Felix, sends a free, fresh pair of sneakers to every Saysh customer that experiences a shoe change size due to pregnancy.
2???The media and individuals who continue to pit women against each other will be canceled. This narrative is no longer serving us. And we will continue to see more authentic and mutually beneficial collabs between woman-owned businesses.
?? When will the Beyoncé vs. Taylor Swift comparisons stop? Can’t we just acknowledge that both are incredible businesswomen and artists who are beloved by their fans? Where are the Bad Bunny vs. Harry Styles comparisons?
3???Women, especially women in leadership positions, will continue to leave workplaces that fail to appropriately address their needs, in favor of more flexibility, agency, and purpose.
?? Only 1 in 10 women want to come back and work primarily in the office. Women in the US are starting new businesses at a record pace to have more autonomy and escape micro aggressions (nothing about them is micro).
4?? Women’s financial literacy and independence will continue to grow, and financial institutions, created by men for men, will have to adopt more inclusive practices if they want the business of women who are set to inherit $30 trillion by 2030.
?? Over the course of the pandemic, we’ve seen a rise in female “finfluencers” growing 7-figure followings and businesses (Simran Kaur, Tori Dunlap, Katie Gatti Tassin to name a few examples) proving that when you drop the boring jargon and the money shaming and are inclusive, investing can be fun, affirming, and uplifting.
5?? Women (and marketers) will continue to grow and tap into online communities to unite over the shared experiences of womanhood in a fun, relatable and occasionally silly way.
???Viral trends like girl dinner, girl math, hot girl summer, and more have attracted fans and (valid) critique alike. For many, it’s been an opportunity to reclaim the word “girl” and reject a bigger cultural belittling of women’s behaviors.
The female economy is here, she’s loud, and she’s not going anywhere.
What has been your favorite female economy moment this year?
#femaleeconomy #2024predictions #money #womensupportingwomen #hypewomen #genderequality #beyonce #taylorswift
