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Over the years, the bar for newsworthiness — or the attention meter — has shifted. American newsrooms are shrinking while the perceived appetite for bold behavior expands. ?? In this article, I walk through the three drivers of attention, and I suggest a few tips to help you generate earned media attention in 2024. ?? In PR, we use a term called "earned media." The difference between "earned media" and "paid media" is that with earned media, you are convincing a reporter that your story is newsworthy enough to garner coverage. You're not paying for the piece, so you have less control over the narrative, and you have to be willing to say interesting things — not just about yourself — if you want to maximize your coverage. Enjoy! #pr #cleanenergy #solarenergy #climatesolutions #communications

#Cleantechers –?Last month, Sens. John Barrasso (WY) and Hawley (MO) went after DOE official Jigar Shah,?the head of DOE’s Loan Guarantee program. Their gangbuster revelation (H/T?E&E News)?was: “Mr. Shah has reportedly been a guest speaker [at] at least 10 cleantech-sponsored events, and at these events, if you’re a member of the group that he founded, you get special access to him,” said the Wyoming Republican.? “My concern is this could be the next Solyndra, which was $500 million,” Barrasso said during the hearing, referencing the failed solar company that received a DOE loan during the Obama administration. So... - JIGAR SHAH NETWORKED, LIKE HIS JOB ENTAILS!?HE DID IT ON HIS OWN DIME!?AT AN ORGANIZATION CREATED TO HOST NETWORKING DINNERS FOR CLEAN ENERGY EXECUTIVES!?HE COULD MAKE A BAD LOAN!?THIS IS CORRUPT! Did I miss anything? Barrasso and his House counterpart, Rep. Kathy McMorris Rogers, are now demanding text messages and emails between Shah and the Cleantech Leaders Roundtable (CTLR). The yammering by this Capitol Hill brain trust has been echoed by Kimberly Strassel of The Wall Street Journal, the #fossilfuelbros' reliable errand gal. First, the requisite reality check: Solyndra was a phony non-scandal, for which no one spent time in front of a judge. In fact, the DOE’s loan guarantee program had a 94.6 percent repayment rate in first year after Solyndra’s bankruptcy. In 2012, it returned $30M net to the U.S. Treasury. It now returns half a billion dollars?a year?to taxpayers. But reality doesn’t matter. As a former Senate staff member, I know the odds the brain trust acted on their own are less than me dunking on Lebron James after my recent hip replacement. These attacks fit into a pattern of actions designed to leverage government influence and disinformation to stop you from engaging in capitalism's "creative destruction." Jigar is their focus today, but you could be next. In the clean economy, we’ll either grow together or get picked off one by one. Nothing personal, it’s just what mature industrial sectors do. If you agree, then I respectfully point out that until I pushed back during the last episode of This Week in Cleantech, I didn't see anyone calling nonsense on the brain trust. That doesn’t make me special, but it does mean that I shouldn’t stay the only voice. Yes, I'm both a friend of Jigar's and an early member of CTLR. But we know that silence enables bullies. So, I’m issuing a challenge. Here’s a cartoon poking fun at the brain trust, courtesy of Joe Mohr. Will you repost it to your LinkedIn feed? You don’t have to comment on it or mention me. You can just post it as something that’s of potential interest to your readers. If we got even 10 #cleantechers to post it, that would be a step forward toward collective defense of our shared interests.? What say you??

We're out with our second video from the #cleantech #marketing panel series. I love what?Brittany Maroney?from?Transect?says about data-driven stories in this clip. Have you tried incorporating findings from your internal data team to help bring your company’s stories to life — or to illustrate a bigger market trend??Check it out, clip below. #pr #renewableenergy #data