Meet Balwant Parekh, the man who built Fevicol into a 12,000 CR business. 1. Struggling in Mumbai, Balwant went from a paper dyeing factory to being a peon. Homeless, he dreamt of entrepreneurship. 2. After failed ventures, he founded PD Lite with his brother, identifying a market gap for stronger, animal-friendly adhesives. 3. In 1959, he introduced "Vegetarian glue" as Fevicol, merging Fedco and Col. He targeted carpenters, creating the Fevicol Champions Club. 4. Fevicol dominated, achieving a 70% market share in 20 years. PD Lite went public in 1993. 5. Balwant aimed for mass appeal, launching iconic ads and changing the logo. Fevicol became a national symbol for strength and unity. 6. Expanding globally, Fevicol reached 71 countries by 2006. Balwant's PD Lite became a 2000 CR+ group. 7. Today, Pidilite, the company Balwant built, is a 12,000 CR+ giant. Balwant, Forbes Asia's 45th richest Indian, is remembered as "The Fevicol Man of India." #Fevicol #CaseStudy #India #Business #Pidilite please like, comment, share
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