Tidewater Solutions Group, LLC

Gratitude, Community, and Impact – A Huge Thank You our Parkinson’s Champions! What an incredible day at the 4th Annual Naples Charity Clays Fundraiser on March 1, 2025! This event was more than just a gathering—it was a powerful demonstration of community, generosity, and unwavering support for the Parkinson’s Foundation and the countless individuals and families affected by this disease. A huge thank you to Anthony Brendan Dwyer, CIPS, G.C., CAM, LEED AP, ADU and his dedicated group of Parkinson’s Champions for their hard work, dedication, and passion in making this event such a success. Your commitment to raising awareness and fundraising is truly changing lives—helping to expand life-altering research, enhance outreach and educational programs across Florida, and provide critical support to those living with Parkinson’s and their caregivers. On behalf of myself and the Parkinson’s Foundation, I want to express our deepest gratitude to everyone who participated, donated, and supported this cause. Your generosity fuels progress, brings hope, and strengthens our mission to improve the lives of those impacted by Parkinson’s. You are all true Parkinson’s Champions! Parkinson's Foundation Karen Lopez Angela W. Jennifer De Gruccio, MBA Anthony Brendan Dwyer, CIPS, G.C., CAM, LEED AP, ADU #ParkinsonsChampions #Gratitude #CommunityImpact #NaplesCharityClays #ParkinsonsFoundation #TogetherForACure

Get Ready, Miami! Move & Mingle is Almost Here! Our team is beyond excited to bring you Move & Mingle Miami—an unforgettable evening where passion, purpose, and entertainment come together for a cause that truly matters. Date: Saturday, March 8, 2025 Location: Newman Alumni Center, University of Miami Time: Cocktail Hour starts at 7 PM ?? Get Your Tickets Here: https://lnkd.in/e6zDxTMj Expect cocktails, incredible food, live music, a wine pull, and a silent auction—all while making a real impact for the Parkinson’s Foundation and those living with Parkinson’s. This isn’t just an event—it’s a celebration of community, generosity, and the power to make a difference. Let’s come together to raise awareness, support, and a glass to a cause that deserves the spotlight! ?? Get Your Tickets Here: https://lnkd.in/e6zDxTMj Who’s ready to make this night one for the books? #MoveAndMingleMiami #ParkinsonsFoundation #MiamiEvents #GivingBack #MakingAnImpact Parkinson's Foundation Karen Lopez Angela W. Jennifer De Gruccio, MBA

Strengthening Your Manufacturing Sales Strategy Through Distribution Manufacturers selling through a distribution network face increasing complexity in managing visibility, pricing control, and distributor alignment. Without clear communication, shared data, and a strategic approach, many manufacturers struggle with: ?? Limited visibility into end-user needs and behaviors. ?? Inconsistent brand messaging across distributor networks. ?? Pricing pressures that impact profitability. ?? Channel conflicts that erode direct sales opportunities. If manufacturers don’t optimize their distribution strategy, they risk: ? Losing market share to competitors who better align with distributors. ? Struggling with inconsistent sales execution, leading to unpredictable revenue. ? Weakening brand positioning, as distributors may not prioritize their products. ? Poor demand forecasting, causing inventory shortages or overstocking. Without strong distributor relationships, shared visibility, and structured pricing guidelines, manufacturers may see: ?? Lower revenue per distributor and inconsistent sales performance. ?? Missed opportunities due to lack of lead nurturing and pipeline tracking. ?? Erosion of brand equity, making it harder to differentiate in the market. ?? Reduced profitability, as pricing misalignment leads to margin compression. A strategic sales approach built around distributor engagement, technology integration, and data-driven decision-making ensures: ? Stronger distributor relationships through training, joint business planning, and dedicated account managers. ? Pricing control & compliance through clear policies that protect brand value and profitability. ? Real-time sales visibility with integrated CRM and forecasting tools for better demand planning. ? Lead pipeline optimization, ensuring high-value opportunities are properly nurtured. At Tidewater Solutions Group, LLC, powered by Sales Xceleration? we specialize in helping manufacturers build scalable, profitable distribution networks. Whether you need to increase sales efficiency, improve distributor alignment, or implement technology-driven sales processes, we can help you maximize performance and revenue growth. Let’s discuss how we can strengthen your sales strategy. Connect today! Shawn Dunahue, CSL [email protected] 941-320-2131 www.tidewatersg.com Tidewater Solutions Group, LLC Sales Xceleration? SalesReach Membrain.com SAMA - Sarasota-Manatee Area Manufacturers Association SRMA - Southwest Regional Manufacturers Association FloridaMakes Gulf Coast Builders Exchange (GCBX) ProVisors

Revenue Operations (RevOps) is a dynamic system that aligns sales, marketing, and customer success to drive predictable revenue growth. However, it often encounters conflicts and constraints within the revenue cycle’s workflows, requiring strategic optimization to ensure efficiency and alignment across teams. I will identify the 5 of the most common constraints Revenue Operations experience in their GTM activities. Here we look at the first typical constraint. Tidewater Solutions Group, LLC’s mission of standardizing and simplifying revenue operations while integrating best-in-class processes within go-to-market teams. Growth isn’t just about more sales—it’s about creating efficiency, focus, and repeatability in a way that supports scalability. Let TSG, powered by Sales Xceleration? be your expert in reducing roadblock and constraints in your Revenue Operations. Shawn Dunahue, CSL Tidewater Solutions Group, LLC Sales Xceleration? SalesReach Membrain.com SAMA - Sarasota-Manatee Area Manufacturers Association SRMA - Southwest Regional Manufacturers Association FloridaMakes ProVisors

Unlocking Growth with the Theory of Constraints Yesterday, I had the opportunity to attend an incredible SAMA and SRMA-sponsored event featuring Rami Goldratt, CEO of Goldratt Consulting , who delivered a transformational presentation on the Theory of Constraints—a methodology pioneered by his father, Eli Goldratt, and made famous in the book The Goal. The event was held at Suncoast Technical College, North Port, FL Campus, where culinary students served breakfast to the group while honing their craft—an inspiring reminder that continuous learning and refinement apply to all industries. Having spent years in manufacturing, it was clear that the Theory of Constraints (TOC) is not just an principle confined within manufacturing operations—it has powerful applications across every aspect of a business. As I listened and took notes, I saw how the theory validated a key truth: alignment across the business is essential for sustainable growth. Experts within an organization must be empowered to structure and standardize workflows, provide training, and drive productivity, ensuring that every function—from operations to revenue generation—is optimized for success. This aligns perfectly with Tidewater Solutions Group, LLC's, powered by Sales Xceleration? mission of standardizing and simplifying revenue operations while integrating best-in-class processes within go-to-market teams. Growth isn’t just about more sales—it’s about creating efficiency, focus, and repeatability in a way that supports scalability. A huge thank you to SAMA - Sarasota-Manatee Area Manufacturers Association, SRMA - Southwest Regional Manufacturers Association, and FloridaMakes for hosting such a valuable event. As businesses navigate today’s challenging markets, these insights are more relevant than ever. Who else has applied the Theory of Constraints in their business? How has it helped drive efficiency and growth in your operations? Let’s continue the conversation! Shawn Dunahue, CSL Tidewater Solutions Group, LLC Sales Xceleration? Goldratt Consulting Rami Goldratt SAMA - Sarasota-Manatee Area Manufacturers Association SRMA - Southwest Regional Manufacturers Association FloridaMakes SalesReach ProVisors Membrain.com I.T. Consulting St Petersburg LLC #TheoryOfConstraints #Manufacturing #RevenueOperations #ProcessImprovement #BusinessGrowth

Mastering B2B Manufacturing Sales for Growth In today’s B2B manufacturing landscape, success isn’t just about making a sale—it’s about building a strategic, resilient sales engine that fuels long-term growth. If your approach to client acquisition, retention, and pricing isn’t evolving, you’re leaving revenue on the table. Are you confident that your sales model aligns with the changing market dynamics? Winning in manufacturing sales requires more than just pushing products through distribution channels. You need a comprehensive strategy that: ? Balances customer acquisition & retention—bringing in new business while keeping existing clients engaged. ? Aligns pricing strategies with both direct customers and distribution partners—ensuring profitability without eroding trust. ? Strengthens distributor relationships—so your products are consistently represented, marketed, and sold with impact. ? Optimizes the sales pipeline—preventing bottlenecks and missed opportunities. ? Uses data-driven forecasting—ensuring supply meets demand, minimizing stockouts and excess inventory. What separates high-performing manufacturers from struggling ones? A clear sales framework that integrates these elements seamlessly. The most successful companies: ?? Develop structured account plans that keep clients engaged and buying. ?? Implement training & engagement programs to ensure distributors champion their brand effectively. ?? Use CRM & analytics tools to improve forecasting and pipeline accuracy. If your sales strategy lacks alignment, visibility, or execution, you risk losing market share to more strategically agile competitors. At Tidewater Solutions Group, LLC, powered by Sales Xceleration? we work with small and mid-sized manufacturers to optimize sales strategy, distribution models, and revenue growth. Whether you need to: ?? Refine your sales pipeline, ?? Strengthen distributor relationships, ?? Align pricing for maximum impact, ?? Or forecast demand with precision— We’re here to help. Let’s build a scalable, profitable sales strategy for your business. Let’s connect! Shawn Dunahue, CSL [email protected] 941-320-2131 www.tidewatersg.com Tidewater Solutions Group, LLC Sales Xceleration? SalesReach Membrain.com SAMA - Sarasota-Manatee Area Manufacturers Association SRMA - Southwest Regional Manufacturers Association FloridaMakes Gulf Coast Builders Exchange (GCBX) ProVisors

Join Us – Your Seat is Waiting! ?? "Bring Your Chair" Event – Be Part of the Founding Group ?? "Currently Filling Seats" – Secure Your Spot in Provisors Tampa Bay-TB3 For more information or to get involved, contact: ?? Shawn Dunahue, CSL Dunahue – [email protected] ?? Audra Kemmerling, ProVisors Regional Director – [email protected]

Optimizing Manufacturing Sales Teams for Growth Challenge: Manufacturing sales teams operate in an increasingly complex landscape. Rapid technological advancements, shifting customer expectations, and rising global competition demand adaptability, efficiency, and strategic sales structures. A one-size-fits-all approach to sales teams no longer works—misalignment in structure and execution can result in missed revenue opportunities, inefficient market penetration, and inconsistent customer experiences. Opportunity: By choosing the right sales structure, manufacturers can unlock greater efficiency and market growth. Whether through Factory Direct Sales Teams, Independent Rep Agencies, or a Hybrid Model, the right framework aligns sales efforts with business goals. Companies that strategically structure their sales teams can: ? Improve customer relationships through direct interactions. ? Expand into new markets with scalable and cost-effective sales solutions. ? Enhance brand control and increase sales effectiveness. Differentiation: The best-performing manufacturers don't just react to market conditions—they design tailored sales models that align with their specific industry, product, and revenue objectives. ?? Factory Direct Teams provide in-depth product expertise and control over branding. ?? Independent Rep Networks offer flexibility, lower fixed costs, and fast market entry. ?? Hybrid Models combine the best of both, balancing direct control with expansive reach. To optimize sales, manufacturers must also leverage data-driven KPIs such as pipeline velocity, conversion rates, and customer lifetime value to continuously refine their strategies. Execution: Tidewater Solutions Group, LLC , powered by Sales Xceleration? partners with small and mid-sized manufacturers to transform their sales strategy, optimize distribution networks, and drive sustained revenue growth. Whether you need to restructure your sales team, implement a hybrid model, or refine your sales process, we provide hands-on expertise to ensure your success. ?? Let’s connect and discuss how we can optimize your manufacturing sales team for maximum impact! Shawn Dunahue, CSL [email protected] 941-320-2131 www.tidewatersg.com Tidewater Solutions Group, LLC Sales Xceleration? SalesReach Membrain.com SAMA - Sarasota-Manatee Area Manufacturers Association SRMA - Southwest Regional Manufacturers Association FloridaMakes Gulf Coast Builders Exchange (GCBX) ProVisors

Join Us – Your Seat is Waiting! ?? "Bring Your Chair" Event – Be Part of the Founding Group ?? "Currently Filling Seats" – Secure Your Spot in Provisors Tampa Bay-TB3 For more information or to get involved, contact: ?? Shawn Dunahue, CSL Dunahue – [email protected] ?? Audra Kemmerling, ProVisors Regional Director – [email protected]

Sales success is never a solo act. In reality, SDRs, AEs, and CSRs each play a pivotal role in every deal—from the first conversation to ongoing customer success. Yet too often, one individual gets the spotlight, sparking resentment and silos in the team. In my latest article, I share how to “win as a team and learn as a team” by recognizing collective contributions, implementing clear accountability frameworks, and reframing losses as learning opportunities. When we shift the focus from individual glory to shared triumph, we strengthen not only our results but also our entire sales culture. Check out the full article link below and join the conversation on building a more collaborative, resilient sales organization. Shawn Dunahue, CSL Tidewater Solutions Group, LLC Sales Xceleration? SalesReach Membrain.com SAMA - Sarasota-Manatee Area Manufacturers Association SRMA - Southwest Regional Manufacturers Association Gulf Coast Builders Exchange (GCBX) ACG Tampa Bay