Ticket to Biotech

It's back! Our second annual pre-JPM press pass panel is on for the Tuesday after Thanksgiving -- right in time as we PR folks ramp up media pitching. ?? This year's line-up brings you diverse perspectives across a prominent international business newspaper, a standout multimedia news channel, and a stalwart trade publication: ?? Oliver Barnes, US Pharmaceutical and Biotech Correspondent @ Financial Times ?? Brad Loncar, Founder @ BiotechTV ?? Gabrielle Masson, Associate Editor @ Fierce Biotech ??? RSVP required: https://lu.ma/pre-jpm *Free and open for T2B biopharma communicator members* If you're considering a 2025 T2B Pro membership ( https://lnkd.in/gpaHuEWZ ), this is exemplary of the programming you can expect! This virtual panel is brought to you by T2B's amazing Media Minds Roundtable: Becky (Soja) Vonsiatsky, Ellen Murphy, Danielle Cantey, Betsy Yates, Michael Fitzhugh, and Ron O.. #JPM25 #JPM2025

If you want to help shape the future of biopharma comms, now’s your chance. We’re looking for cohort leads for our 2025 Peer-Learning Practicum, our signature peer-coaching program. ?? Why volunteer? As well as positioning yourself as an expert in your field, you’ll also get a FREE 1-year pass to T2B Pro (worth $1,000). ???? What will your role be? You’ll manage cohorts of 5-7 T2B members (who are a mixture of emerging, mid-stage, and veteran communicators), arranging a monthly virtual meeting where you’ll focus on that month’s theme for reflection and deep discussion. ?? Eligibility requirements: You’ll need… ?? At least 10 years of biopharma comms experience ?? A commitment to schedule and host all five monthly virtual meetings throughout the next program cycle (February-June) ?? An eagerness to build connections and support open dialogue and learning among your cohort >>>Last day to apply is November 30th! https://lnkd.in/gpEsQF3x (And if you’d like to be a Peer-Learning Practicum participant, registration will open in January. Keep an eye out for more details after JPM. ??)

We sent out the November edition of T2B Monthly a little early, to get ahead of the Thanksgiving holidays. Check your inbox or click here: https://lnkd.in/ggUHaaf4

This time next week, you'll be back from the Thanksgiving holidays and ramping up your #JPM25 media outreach. Get a head start by tuning into our December 3rd pre-JPM Press Pass Panel with Oliver Barnes, Brad Loncar, and Gabrielle Masson to hear what's on their mind and how we can support the stories they're looking to tell. >>>Free for the T2B communicator community, but advance registration is required: https://lu.ma/pre-jpm

It's a short week here in the U.S., but our Media Minds Roundtable is still killing it. Out today is our November media profile, featuring GenomeWeb's Huanjia Zhang -- courtesy of the marvelous Betsy Yates! What's the most important thing to remember when pitching GenomeWeb? And is a late pitch really better than no pitch? Find out in this latest Biopharma Beats Bulletin, available in T2B Slack's #announcements channel.

?? Europe, Asia, and now Africa! While it's true that most of our community is based in the U.S., we're working our way around the world. ??In our November Pulse Narrative, meet Austin Ayaosi. He is one of our newest members, and he's our first based in Africa -- in Lagos, Nigeria. ?? Austin is all about empowering comms colleagues to shine and get the credit we so often don't. As an analyst who helps corp comms practitioners evaluate the impact of their work on their orgs, Austin's proudest career moment was when a client engagement directly resulted in them being the first PR person ever to win an award at their company. ?? He found T2B through our Comm Convo this month that was focused on measurement. Austin says he was inspired to join T2B because he wanted opportunities to co-learn, network, and share his professional experiences with other biopharma communicators. ?? ?? Welcome, Austin!

Thank you, Sabrina Gomersall from POP Health Communications Ltd and Juliette Rothera from GIG Health, alongside T2B ad board member Matt Worrall for hosting our first-ever biopharma comms networking event this week in London! 20+ communicators from across the healthcare sector joined us for an evening of learning and connection. ? It was an hono(u)r to have Reynald Casta?eda, deputy editor at Endpoints News, share his invaluable insights and answer our burning questions. We can’t wait to see you at our next meetup!

I've given two presentations this week -- in front of two wildly different groups -- which both ended with the same, simple question from the audience: "What does RFK Jr. mean for biopharma communications?" It's something that I've been working through in my newsletter this week (link, as ever, in the comments), and I wanted to post a top-level overview here. I'm writing from my own niche and perspective. There are a thousand different ways of answering that question, though, and I'm curious about other viewpoints and would welcome links to people who are also wrestling with this.

Why do certain stories flop while others resonate deeply? What makes a story work on a neurological level? We all know the value of storytelling, especially in the complex life sciences industry. But maybe you don't know about the behavioral economics principles at work or the mechanics behind sticky stories. Well, we sure don't, either! That's why we're pleased to bring you, as part of our pre-#JPM25 programming for biopharma communicators, this FREE half-hour webinar with health tech comms pro and ex-Googler Erin Schmidt on December 12th. >>>Don't miss it! https://lu.ma/sci

If you wish your company or client had a more robust measurement program, you’re not alone (unfortunately? fortunately?). Despite all the talk about being data-driven, it turns out a lot of us don’t have the buy-in – and therefore the budget – to invest in metrics. This week we discuss why this is a missed opportunity, especially in an industry like ours that’s all about following the data. Let’s help leaders walk that talk across all aspects of the business, including communications!