ThroughCo Communications

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Big day for our client, United Therapeutics Corporation, and an even bigger day for humanity. The FDA has approved the first-ever human clinical trial for xenotransplantation, a groundbreaking step toward addressing the critical organ shortage in the U.S. We're proud to support United Therapeutics as they lead the way in pioneering innovations that are shaping the future of healthcare. Congratulations to the entire team! #communications #healthcarePR

Big day for our client, United Therapeutics Corporation, and an even bigger day for humanity. The FDA has approved the first-ever human clinical trial for xenotransplantation, a groundbreaking step toward addressing the critical organ shortage in the U.S. We're proud to support United Therapeutics as they lead the way in pioneering innovations that are shaping the future of healthcare. Congratulations to the entire team! #communications #healthcarePR

My first and potential only interview I'll ever give posted this afternoon on Sherry Goldman's "Let's Talk PR and More" radio show on the subject crisis communications. I get to brag about my former 50-year NY Times reporter father and how he taught me over the dinner table when I was a kid never to call a reporter without knowing what the hell they wrote about. (And when he told me the "gravy train" was over.) I also get to tell the story of how I bombed my first interview with Hill & Knowlton in the spring of 1983 (before graduating from Columbia) and how I used the definition of PR I learned in that interview -- between a few tears -- to secure a job at Burson-Marsteller in their fledging investor relations/financial communications practice. And that's how I got to spend the next 40+ years as a financial/crisis comms guy. I think I only say "you know" and "um" a few times -- so media training helps the media trainers for sure. It's kind of a fun interview and Sherry keeps me on track. Check it out if you have a few minutes gardening, exercising, sitting on the tarmac or maybe interested in some storytelling. Crisis communications is such a fertile topic and it is at the heart of preserving reputation and valuation. It's been at the heart of my career. A big thank you to my current colleagues at ThroughCo, my formers partners at Sloane & Company and the men and women who put up with me all those years ago at Burson-Marsteller, Morgen-Walke, Ruder Finn, and Edelman

We have handled crisis communications for many clients. It's imperative that we control the message before it is controlled by others, so crisis preparedness can help save a company's reputation in times of crisis. Our Sherry Goldman talks with Elliot Sloane of ThroughCo Communications on Let's Talk PR & More about crisis communications and best practices for reputation management, including what companies and organizations need to do to prepare for potential crises that can cause reputational damage. Listen live Mon Jan 27 at 5pm on 88.7FM WRHU or the livestream; download the podcast from our website or your favorite podcast site #LetsTalkPRandMore #publicrelations #crisiscommunications #reputationmanagement

All of us at ThroughCo Communications are incredibly proud of our client, United Therapeutics Corporation, for their groundbreaking work addressing the global organ shortage. Witnessing Towana Looney speak today about her second chance at living after receiving a 10-gene edited pig kidney is truly inspiring. It’s stories like Mrs. Looney's that remind us of the transformative power of innovation and the profound impact it can have on lives. We’re honored to support United Therapeutics on this incredible journey. #goodnews

Congratulations to our client, Melissa Cookston, for having her delicious double-smoked ham selected by Southern Living Magazine as the "Best Smoked Ham" to order online this holiday season. It truly is delicious. #bbq #foodandbeverage

Congratulations to our longtime client Imagine Learning on advancing their AI-powered solutions through its latest acquisition! We're proud to support them as they continue empowering students nationwide. #pr #communications #edtech

Thrilled to announce a collab between our client Melissa Cookston & Cook with Bon Appetit Box. An elegant, fun and inspiring way to get dinner on the table, featuring Melissa's Woo Woo Sauce. "Think of it as a hot sauce that dispenses umami instead of heat." - Christopher Morocco. Susie Fogelson Katie Russo Katie Ilch

I had an exciting opportunity to share some of my experience on a star-studded panel last week for a webinar hosted by the Silicon Valley Directors' Exchange on the topic of "The Board's Risk Appetite."?Topics ranged from how to think about risk in the context of growth, how to prepare Board members to better evaluate risk and suggesting a few "rules of the road" for how management?teams and Boards can best work together in driving valuation and protecting reputation.?I was privileged to join several nationally recognized leaders -- moderator F. Daniel Siciliano and fellow panelists?Teresa Bazemore?and?Amy Shenkan?in a robust discussion. - Elliot Sloane ThroughCo Communications Managing Partner I've pulled out a representative clip below; I recommend watching the?entire webinar?if you have the time. https://lnkd.in/eniTiqPg