It was our delight to showcase our specialty drinks that derived from our Hispanic culture! We had such a blast offering drinks to members from Sabio and being to share our story as well!
Last week, we partnered with Sabio to host a Hispanic Heritage Month event focused on "Embracing Cultural Nuances and Building Bridges" with Hispanic and Latino/a/e/x audiences. ? The event began with an overview of the market and cultural influence of Hispanic and Latino/a/e/x audiences. Elisa Dao shared statistics on the Hispanic buying power and stressed the importance of brands forming genuine and enduring connections without resorting to superficial Latino representation. ? The focus shifted from statistics to storytelling with a panel moderated by Brenda Popoca from Sabio. The panel included Starcom's Jorge Alcaraz, Ph.D., Gordon Bach, Josh Villanueva and Sonia Morales from Publicis Digital Experience. They explored Hispanic and Latino/a/e/x identity, showcased authentic work produced with clients and provided helpful tips for building long-lasting connections. ? Thank you to our partners at Sabio and the fantastic Latino-owned businesses that helped us celebrate after the panel: Irazú, thrd. coffee company and Paletas Azteca.
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