Always start with “Why?” Always.
Board Member | CEO | CEO Advisor | Author | Product Management Expert | Instructor | Designing product organizations for scalability.
Heard of the product death cycle by David J Bland? It's when we add everything customers ask for without really understanding what they need. Customers aren’t responsible for solving their own problems; that's our job as product managers. Understanding their problems deeply and finding solutions is key. This is the action we see by what I call the 'waiter' type of Product Manager in Escaping the Build Trap. They are reactive, not strategic. They take requests from stakeholders and customers without deeply understanding problems, prioritizing deadlines over understanding the why. So, how to dodge this? Product managers shouldn't just take requests and slap it on the roadmap. Instead, let's dive deep into the problems and uncover the solutions through good research and experimentation. Flip that focus from 'When?' and ‘What? to 'Why?' and don't shy away from a little pushback when it's needed. Trying to break out of waiter mode? Explore our courses at Product Institute, tailored to hone your product management skills from reactive to strategic. We've assembled a collection of courses with transformative frameworks and methodologies to teach you empowered product management.????? Take $200 off our Product Management Foundations course before December 31 with code HOLIDAY. You can use it on top of the discount you get when adding two deep dive courses! Discover more:?https://lnkd.in/gKrpruPW Check out my book “Escaping the Build Trap” available here:?https://lnkd.in/gH4GVpQa #ProductManagement #ProductInstitute #SkillDevelopment #ProductLeadership #ProductManagers #ProfessionalGrowth