ThoughtMetric

I wrote an article on how attribution software identifies the source of a conversion. When a customer comes to your site and makes a purchase, how do tools like ThoughtMetric, TripleWhale, Northbeam, etc know that the customer came from an email and not a google search for example? (Hint: it's a lot more than just UTM codes) https://lnkd.in/eB8pQpe9

Tracking pixels are essential tools for monitoring customer journeys from start to finish. Here's how they work: an e-commerce store installs a tracking pixel on its website. When a customer visits the site, the tracking pixel fires and records information about the visit. This data includes the page the customer visited, the timestamp of the visit, the web browser they used, and any actions taken on the page, such as adding items to the shopping cart. As the customer returns to the website over the following days and weeks, the tracking pixel continues to log these visits. The key piece of this whole process is assigning a unique identifier to each customer. This unique identifier is used to stitch together the customer's journey such that each visit can be tied back to the correct customer. Your average e-commerce store will have thousands of customers visiting per day, without a unique identifier for each customer, it would be impossible to construct unique customer journeys for each person. There are several ways of assigning unique identifiers to a customer. Modern attribution platforms will use multiple identifiers in tandem as a robust and fault tolerant way of keeping track of customer identity. Three of the main identification methods are cookies, fingerprinting and ip address matching. In this video I talk through how all of this works.

The ThoughtMetric team was burning the midnight oil last night to launch a much improved customer location breakdown. Now featuring a sweet new map graphic as well as breakdowns by state and region.

Third entry in my "Attribution Deep Dive" series coming in hot. In this blog I dive into the details of how attribution systems use UTM params, URL params, referrer, and user agent to determine the source of anonymous web traffic. https://lnkd.in/eB8pQpe9

I'm kicking off a new blog post series called Attribution Deep Dive where I dive into the nitty gritty of marketing attribution. This series is going to cover, in detail, all of the technical aspects of marketing attribution from cookies to fingerprinting, url parameters, lookback windows, Apple ITP and beyond. The first article was supposed to be an introduction to marketing attribution but I got bored of writing that halfway through and decided to just skip to the good stuff. Here is the first article in the series, I talk about how tracking pixels track the customer journey by using cookies and fingerprinting: https://lnkd.in/ebJ5tTBq. #Shopify #Ecommerce