“You’re so ugly, please go get plastic surgery.” “I hate you…itty bitty titties.” “Why don’t you go and die, BIT**.” These are not typical song lyrics. But these ARE the lyrics of a song constructed entirely of hateful comments received by musical YouTuber Madilyn Bailey. Bailey is not the only YouTuber who has made a song like this. There are plenty of examples: female creators taking the hateful comments they receive online and turning them into music. These songs, often catchy and creative, point to a much darker reality—the relentless abuse women face on the platform. Online harassment of women isn’t new. It’s as old as the internet itself. But YouTube stands out as one of the spaces where this hatred feels particularly rampant. For female creators, hateful trolling has become almost an expected part of the job. Why has this become a defining feature of being a woman on the platform? ?? #YouTube #WomenInTech #CreatorEconomy #OnlineHarassment #WomenInMedia
关于我们
Influencer marketing, backed up by data At ThoughtLeaders, we use data to help brands connect with creators and leverage the power of content through sponsorships. Our platform analyzes YouTube and podcasts to uncover insights on the content that billions of people across the world are consuming every day. We have created an industry-leading marketing solution that uses data to illustrate the power and potential of digital content. We allow brands to measure their digital presence in content, target their ad campaigns with precise contextual filtering, and partner with the best creators for their campaigns. We help creators to monetize their content, stay on top of industry trends and continue to create quality content that is free for everyone.
- 网站
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https://thoughtleaders.io
ThoughtLeaders的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Tel Aviv，Tel Aviv
- 类型
- 私人持股
- 创立
- 2017
- 领域
- branded content、sponsored content、native advertising、YouTube advertising、Podcast advertising、Newsletter advertising、branded content analytics、contextual advertising、targeted advertising和contextual targeting
地点
ThoughtLeaders员工
动态
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Generative AI has been making waves in advertising this week: - Coca-Cola unveiled an AI remake of its iconic "Holidays Are Coming" ad, paired with a new interactive AI platform, CreateRealMagic.com. Not everyone liked the ad, with some critics calling it “soulless” and even a little “creepy.” - TikTok and YouTube both announced AI-powered tools to help advertisers create more targeted ads. AI is no longer just a niche innovation; it’s reshaping how brands, big and small, tell their stories. But as Coca-Cola's backlash shows—does the human touch still reign supreme? #GenerativeAI #Advertising #CocaCola #TikTok #YouTube #MarketingTrends #CreatorEconomy
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YouTube is THE BEST platform for creator monetization. The platform directly pays $23 Billion a year to creators in its Partner Program, with a roughly 50% split between the platform and the channels. And that doesn’t even account for the millions of brand deals that are negotiated directly with creators. At ThoughtLeaders, we have paid out $30 Million to YouTubers for brand integration deals like these. Whitney Cernak, the creator behind the YouTube channel Whiskey & Whit, describes the financial opportunities that YouTube has provided for her. There are hundreds of thousands of creators just like her (of all genders) that have succeeded in making a living from the platform. However, YouTube is also THE WORST platform in terms of the gender disparity in its top ranking charts. That means that the top creators (who are raking in the most money) are overwhelmingly male. How can we preserve YouTube’s strong monetization structure while addressing the inequalities on the platform? Listen to our podcast ‘Who Killed the Female YouTube Star?’ and let me know what ideas we might have missed! https://lnkd.in/dUmPKdEU
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AI ads are having a moment this week! And why does misogyny still run rampant on YouTube? Read more in this week's newsletter: https://lnkd.in/dpiStJEH #AIAds #CocaColaAI #CreatorEconomy #InfluencerMarketing
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After nearly a decade of connecting brands with creators and facilitating thousands of impactful collaborations, we’ve reached a great milestone: over $30 million paid out to creators worldwide! #CreatorEconomy #InfluencerMarketing #YouTube
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Brands: Do you consider a creator’s growth trend when planning a YouTube sponsorship?
Brands - before you book a YouTube creator for your next brand sponsorship, make sure you look beyond the present and assess their growth trajectory. Are their views trending upward or downward? A channel that's on the rise may offer increasing value to your brand over time, especially if you secure a deal today. By collaborating with creators who are trending UPWARDS, you can: - Maximize ROI: Ride the wave of their expanding audience. - Build long-term relationships: Establish partnerships that grow stronger over time, as their audience grows.? - Stay ahead of competitors: Associate your brand with emerging influencers before they hit the mainstream. Don't just focus on current and past metrics. Consider the potential growth and future influence of the creator. Looking at this kind of trajectory can help foster partnerships that are not just beneficial for your brand today but can be a strategic partnership for the future. #InfluencerMarketing #YouTubeCreators #BrandPartnerships
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How does the YouTube algorithm contribute to gender disparity on the world's largest video platform? In Episode 4 of "Who Killed the Female YouTube Star?", Shoshana Eilon dives into this topic with tech researcher Ola Kowalewski. Together, they explore how algorithmic decisions may impact visibility for female creators. ?? Listen to the full episode here: Episode 4 - The Call is Coming from Inside the House https://lnkd.in/gacDSYM7 #YouTube #GenderGap #WomenInTech #YouTubeAlgorithm #Creators #InfluencerMarketing #FemaleCreators #CreatorEconomy #WomenEmpowerment
I spoke to researcher Ola Kowalewski about why the YouTube algorithm is so powerful, and how it might be responsible for the glaring gender gap at the heart of YouTube. Ola explained how algorithms, especially those driven by machine learning, are inherently biased due to human influence and historical context. We also looked at the ethical responsibilities of platforms like YouTube and the role of advertisers and governments in influencing changes to the algorithm. You can hear more of our conversation on my podcast Who Killed the Female YouTube Star? available to binge now.
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Is Spotify Coming for YouTube? Spotify just made a big play for video podcasters at their “Now Playing” Event in LA, announcing a shift that could reshape the creator economy.? Some key highlights from the event: - 64% of Spotify listeners now prefer video podcasts (up from 43% in 2021).?? - Creators can now earn $ through Premium Video Revenue (based on views from Premium users) & Dynamic Ad Revenue.?? - 250M+ users are already streaming video podcasts on Spotify.? With a new “Spotify for Creators” platform offering video monetization tools and short-form clips, Spotify is looking to rival YouTube.? But will creators trade YouTube’s algorithm and audience for Spotify’s promises?? Read more in our newsletter. #Spotify #YouTube #InfluencerMarketing #CreatorEconomy #Podcasts
Is Spotify Coming for YouTube?
ThoughtLeaders，发布于领英
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Should YouTube be worried? This week’s newsletter dives into Spotify’s big announcement and its potential impact on the video streaming giant. https://lnkd.in/dC9tUXuS
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It’s probably fitting that the final installment of my podcast series, Who Killed the Female YouTube Star?, investigating the gender divide at the heart of the creator economy, was scheduled on the date I am due to give birth. (Disclaimer: The baby in the picture was created AI, not by me...) This time around, I’m having a boy. That means that if he ever decides to open a YouTube channel, and the current trend continues, he will be 6X more likely than his sisters to reach the highest rankings on the platform. That’s not the kind of world I want these kids to grow up in. I don’t want my kids to accept that the world’s most popular entertainment platform represents a glass ceiling for women. How can we solve this problem so the next generation of both creators and fans can enjoy a more equitable creator landscape? Of course, I’ll be heading out on maternity leave for a couple of weeks, so I'm leaving it up to you guys to fix this issue while I’m gone! Catch the podcast here: https://lnkd.in/dUmPKdEU
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