Pattern

It is estimated that over 20% of US households now own a VR headset, be it Oculus, Apple Vision Pro or another brand. This is the time to start designing a spatial experience. In this piece, we explore what we believe are core principles of effective, delightful and meaningful spatial commerce experiences: ?? Additive Context ?? Powerful Visualization ? Relevant Utility ??? Unparalleled Physical Comfort Immerse yourself: https://lnkd.in/gr2GsNND

With the new Society6 site launch now live, we asked Brit Tucker VP, Head of Product and eCommerce to share her thoughts about working with Pattern on this major initiative over the past year. Here's what she said: "Working with Pattern was truly a dream. We initially engaged them to lead the redesign for our website, but ended up with a thoughtful and strategic partnership that extended beyond just new UX/UI for our site. From the start, they led with research, using what background we were able to provide and expanding upon it to deliver a comprehensive research project with clearly defined problems and challenges, and strategic and meaningful design solutions. Every step of the project tied back to the research, including expanding our personas, refining our values, and layering in pulses of focus groups and user testing throughout the project." "Their process from start-to-finish is comprehensive and filled with an incredible amount of curiosity and empathy. Their team became a true extension of our own team over the duration of our work together. And, the end result embodies everything we set out to do at the start of our work with Pattern: design an aesthetically beautiful, elevated, and functional website to give our customers a delightful experience with every click." See what we did and how we did it ? https://lnkd.in/gtYgtfir

It's great to partner with clients who share our core values and also value what we bring to the table. Society6 is one of those rare partnerships where everything aligned, and we couldn't be more proud of what we accomplished together over the past year. Get all the details: https://lnkd.in/ggTHKw7Q

Over a year ago, we kicked off a partnership with the team at Society6. Society6 is one of the originators of the concept of artist-driven online marketplaces —?it was created to give artists a place to sell their art, and to give customers access to the best designs. With an all-encompassing engagement that included user research, content strategy & strategic roadmapping, UX Design, UI Design and complex IA, intricate user flows, product configuration and even a new brand identity refresh, Pattern and Society6 worked hand in hand for over a year to rethink and reinvent the entire ecommerce and marketplace experience for both?customers and artists. We couldn't be more proud of this partnership, which includes the incredible team at Society6, our top-tier technical partners at SDG, Algolia & Attentive, as well as our partnership with Shopify who's platform we pushed to the limits with this one. Explore the Society6 x Pattern Case Study: https://lnkd.in/gtYgtfir

Only 4 days to go! If you're in New York be sure to join us at DTCX next week presented by Gorgias where EVP Global of Commerce & Technology, Scott Lux and Business Development Director Stephanie Wiseman will speak on the power of content-first experiences. RSVP here: https://lnkd.in/gme59UPU

In New York? Join us at DTCx next week presented by Gorgias where EVP Global of Commerce & Technology, Scott Lux and Business Development Director Stephanie Wiseman will speak on the power of content-first experiences. RSVP here: https://lnkd.in/dBTTK9QU

What is the difference between “brand” and “user experience”? These days, when done right, they are intertwined. At Pattern, we consider UX as much of a brand differentiator as visual design, voice or mission. If a customer does not feel engaged or “good” while shopping, then that hurts brand perception. Conversely, experiences that bring ease (DoorDash) or joy (TikTok), boost not just brand perception but also business results be it sales, engagement or loyalty. But how do we create a user experience that is so good it is a differentiator Keep reading to see how we do it: https://lnkd.in/g74HsUFZ

If you’re looking for inspiration when it comes to ecommerce sites, Shopify’s blog is a great place to start. Scroll down to number 8 on their current list of “50+ Best Shopify Stores to Inspire Your Own (2024)” and you’ll find our redesign of the Rothy's website that launched this summer ?? https://lnkd.in/e-nSRXr

Your favorite cold-pressed organic juice recently got a glow up ? We've been working with our friends at Suja bringing their new brand identity to life through a completely redesigned and rebuilt omnichannel experience. Whether you're browsing, buying, subscribing, or searching for Suja products in stores across the USA, our teams worked day and night to make sure the new site represents the best of everything Suja has to offer. The result is a unified, elevated user experience that reflects the essence of the brand while supporting Suja’s broader business objectives across multiple channels and brand platforms. Partners: Shopify Rebuy Engine Stay AI KnoCommerce Intelligems Gorgias Drink up: https://lnkd.in/gZ_Rv2X8

Some of our most interesting work in digital commerce has been inspired by an unexpected source: streetwear. That’s right. Not from technology advancements. Not from long held design principles. Not from business fundamentals.?But from the authentic and individualistic spirit of streetwear. Read more: https://lnkd.in/gVqpT2AM