MEL

Our future is in play, and this is MEL’s way of helping elevate the communities we represent and serve. Thanks to the collective effort of the NFL, Marissa Solis, Javier Farfan, Tim Ellis, Coach Canales (the only Latino coach in the league), and Jorge Colón from the Letca team.

We are delighted to partner up with such a powerful brand as the NFL for our first official TV production. More importantly, we want to thank Marissa Solis, Javier Farfan, and Tim Ellis, for their trust and for the opportunity to develop such a meaningful effort on behalf of the communities we represent. This is a prime example of bringing our vision to help elevate the communities we serve, to life. Directed by Letca

Every day ushers in a new 'culture war' as societal progress meets resistance. Brands are being cancelled and called out by minority yet vocal communities, divided in their values from both the alt-right and liberal left. With societal issues now purposefully being made political, what does this widening ideological gulf mean for the future of brands? Is the marketing industry totally out of touch with consumers and the realities of the day? Or are we at an inflection point where the industry can help bridge the gap across the dissenting voices? Join Edelman, who will reveal brand new data exclusively to the Cannes Lions audience, which will provide a roadmap on how to navigate this lightning rod moment in the world.

MEL building hive minds for bright futures! Last week our own Omar Quinones, Chief Strategy Officer taught a course on Brand Positioning and Portfolio Architecture for the new session of the Máster de Planificación Estratégica of Hoala, an international school for brand communication professionals. #HoalaSpain. La semana pasada Omar Quinones, Chief Strategy Officer de MEL presento el módulo de Posicionamiento y Arquitectura de Marca en la nueva edición de el Máster de Planificación Estratégica de Hoala un programa internacional para brand communication professionals. #HoalaSpain. ? https://lnkd.in/gnZYmz9A

Our very own Luis Miguel Messianu will be serving as a Shortlisting Juror for the Social & Influencer Lions at Cannes Lions 2024 Cannes Lions International Festival of Creativity ??

This is a cautionary tale for CMO’s, Board Members and marketers. This is a Call OUT to CALL IN. They DO have an amazing option TODAY to change?course and open up the biggest door for growth in the US for their brands and businesses. We want EVERYONE to do well. Our clients, our agencies, our partners, talent behind and in front of the camera and most important?we want our Latino community to be seen and elevated not just targeted and used. At MEL our Vision is to Help Elevate the Communities we Serve!!!? ? #StopLatinoCoating #StartLatinoThriving ?

A campaign that emphasizes the need for CMOs to invest in authentic Hispanic marketing or ‘kiss your career goodbye’. The pro bono effort was led by?Luis Miguel Messianu, founder, president and CCO of MEL, and Marco Vega, president and CSO of?Creyentes?and co-founder of We Believers. Creyentes?ECD Lucas Panizza and Casanova//McCann CCO Elías Weinstock also worked on the campaign. Learn more at: www.stoplatinocoating.com

Just a 2.7-degree rise in global temperatures can lead to catastrophic consequences. Over half of Latinos live in communities already feeling these effects. For Earth Month, we tilted El Tiempo Latino’s newspaper cover, website landing page, and social media platforms to 2.7 degrees to remind readers that even a small change can have a big impact.?? ?? ?? Tiempo Company Visit: www.eltiempolatino.com VO: Carlos Rondon

"We Latinos are influencing the 'main stream' in a transcendental way." Luis Miguel Messianu