This Is How We Startup

Go behind the scenes of our software startups in this no-holds-barred unrelenting, unforgiving, highly controversial docuseries. And check out ?? ThisIsHowWeStartup [dot]com ?? to get exclusive content from Ian Kirby and Mr. Buttons as they build their software companies, ReputationStacker and BaseStation.

Customer retention comes in many forms. For software companies, one strategy beats all others… Join Ian and Mr. Buttons as they discuss the most effective strategy for retaining customers for their software company ReputationStacker. They take some cues from gamification expert Yu-kai Chou along the way. #CustomerRetention #ClientRetention #UserRetention #Gamification

Dopamine hits that come from app usage can be used to create a feeling of empowerment. And as Ian and Mr. Buttons discuss, once you get that first hit... You just gotta have more. ???Watch the full video on YouTube (link in comments)!

The principles of gamifying your app are relatively simple... But Ian struggles with Mr. Buttons' explanations about gamification on the latest episode of This Is How We Startup. Good thing Yu-kai Chou's book, Actionable Gamification, is easier to follow. ?? Check out the full video on YouTube (link in comments)! #gamification #GamificationInApps #GamificationInAppDesign #GamifiedApps

Mr. Buttons asks Ian if he's ever heard of Yu-kai Chou, a gamification expert. Ian responds that his app, ReputationStacker, isn't a video game, at which point Mr. Buttons threatens to hit him with a hammer. ?? Watch the full video on YouTube (link in comments)!

Ian Kirby and Mr. Buttons discuss the difference between making an app addictive (bad) vs. making it sticky (good). Watch the full video on YouTube (link in comments)!

Creating & testing a repeatable playbook is crucial for selling software. Watch Ian and Mr. Buttons as they iterate and come up with a new sales strategy for their software company, ReputationStacker. And check out ThisIsHowWeStartup [dot] com to get exclusive content from us. We document the highs and lows of building a software company here on This Is How We Startup!

Ian and Mr. Buttons discuss how to demo software on a sales call. Watch the full video on YouTube (link in the comments)! When you demo software the right way, you can create an ah-ha moment for the prospect so they can see the value of the software in real time on the call.

An "Ah-Ha Moment" happens when a customer *really* experiences your product. For Mr. Buttons, that happens every time he eats a Hot Pocket Watch the full video on YouTube (link in comments)! #AhHaMoments #AhHaMoment #SaaSSales #SoftwareSales

Selling software is an entirely different thing than getting traffic and leads. In fact, as Mr. Buttons explains, it's a whole other animal. Ian Kirby hopes that that whole other animal isn't a guinea pig because he's allergic to guinea pigs. Watch the full video on YouTube (link in the comments)! #SoftwareSales #SellingSoftware #SaaSSales