BIEN

This answers some FAQs about the FOTW program. Gantry Made By Things Sarofsky #fotw #motiondesign #mentorship

We are very excited to team up with amazing studios Gantry Made By Things Sarofsky to have a more significant community impact. More studios will join later. Thanks to Erin Sarofsky for the name change. Go Motion Fliers! More info soon! #fotw #motiondesign #mentorship

Happy Birthday to J-Dilla!

BIEN's two pillars of Inclusive Motion Design are representation and accessibility. A diverse team behind the scenes allows you to create inclusive content on the screen and when you design for accessibility, you're designing for 15% of the population - which is 1 Billion people! https://lnkd.in/e8-RK6Uc

For this Healthcare.gov Campaign with the agency Weber Shandwick, we focused on a diverse attribute that is typically overlooked - people with food allergies. We used it as the art direction for the game error. We also made a version with strawberry allergy. HUNG LE Ricardo Roberts Alisha Hawkins Kramer Nicole Beyer (Cottrell) Elena Dreyer Vanessa Maldonado

For this Healthcare.gov Campaign with the agency Weber Shandwick, the creative brief called for game animations, so we jumped head-first into Unreal Engine...without knowing much about it. Luckily, for our 3D artists, the learning curve wasn't too steep. Check out the BTS reel. Ricardo Roberts HUNG LE Alisha Hawkins Kramer Nicole Beyer (Cottrell) Elena Dreyer Vanessa Maldonado Deanna Reilly #unrealengine #3Danimation

21M+ views and counting! We teamed up with our friends at Weber Shandwick to deliver a series of animated spots for Healthcare.gov’s IRL campaign. The Weber Shandwick team devised a brilliant strategy to tap into the gamer audience by creating stories they can relate to - game fails. Team BIEN leaned into our combined lived experience (ahem, thousands of hours playing games), developing fun FAILs to deliver these creatives. 13 Motion Flies were onboard to watch us tumble, fall, glitch, and get back up. Ricardo Roberts HUNG LE Alisha Hawkins Kramer Nicole Beyer (Cottrell) Vanessa Maldonado Elena Dreyer Here’s one that’s on YouTube: https://lnkd.in/e2n4ViAz

21M+ views and counting! We teamed up with our friends at Weber Shandwick to deliver a series of animated spots for Healthcare.gov’s IRL campaign. The Weber Shandwick team devised a brilliant strategy to tap into the gamer audience by creating stories they can relate to - game fails. Team BIEN leaned into our combined lived experience (ahem, thousands of hours playing games), developing fun FAILs to deliver these creatives. 13 Motion Flies were onboard to watch us tumble, fall, glitch, and get back up. Ricardo Roberts HUNG LE Alisha Hawkins Kramer Nicole Beyer (Cottrell) Vanessa Maldonado Elena Dreyer Here’s one that’s on YouTube: https://lnkd.in/e2n4ViAz

Who wants to celebrate over 1.1M views for a video about creativity? We do! Check out Gawx’s “The Anatomy of the Artist Brain” on YouTube. Here’s a compilation of our in-service animation support for the short film series. Portal A and Gawx gave us a lot of freedom to explore diverse art directions that fit the narratives. We ended up with one unique style per interviewee. HUNG LE Ricardo Roberts Alisha Hawkins Kramer Elena Dreyer + The BIEN creatives + 11 Motion Flies who observed animotion production firsthand. Disclaimer: Two art directions feature artworks by Liana Finck and Ricardo Cavolo #motiondesign #animation #inmode

Portal A asked us to provide animation support for Gawx Art, a Mexican artist and filmmaker. His short “The Anatomy of the Artist Brain” has already garnered over 800k views on YT. Our animations are interspersed throughout the second half, starting around 6:10. Check out ALL of Gawx’s fantastic work on YouTube. Ricardo Roberts HUNG LE Alisha Hawkins Kramer Elena Dreyer https://lnkd.in/g-8X7kFK