Thirst

New work by Thirst New York: Shake well, serve cold, SKYY Vodka Martinis, Campari Group Taking the always bold and irreverent SKYY Vodka into the ready-to-serve category with the style and presence it is known for. Our challenge was to select the format and create an identity and packaging that would elevate the SKYY brand and bring new edge and excitement to the RTS space. https://lnkd.in/e-pytUmb

Thirst is on the lookout for a Strategy Director to join our team on a fixed-term basis while our current Strategy Director takes maternity leave. If you love all things brand, culture, and creativity (especially in the world of drinks), this could be your perfect next move! What’s the role? You’ll lead strategic thinking across our portfolio of beverage brands, helping shape big ideas, craft compelling brand narratives, and bring insight-driven creativity to life. Working closely with our design and client teams, you’ll ensure our work is as smart as it is stunning. This is a UK based role and we are open to either hybrid or fully remote candidates and it will be a fixed term maternity cover of 14 months. Interested? Or know someone who’d be a great fit? Get in touch! You can apply here: https://lnkd.in/eB5w9KUR

Matt Burns, our ECD, spoke to?Debbie Millman?at?Print Magazine?as part of her ongoing project, "What Matters." The project, now in its third year, aims to understand the interior lives of artists, designers, and creative thinkers. Each respondent is invited to answer ten identical questions and submit a nonprofessional photograph. https://lnkd.in/eWRpyK9e

NEW Thirst Shots: Chinese New Year 2025 - Embrace the Year of the Snake As we step into the Year of the Snake, Chinese New Year offers brands a golden opportunity to evolve, innovate, and deeply engage with diverse cultural stories. The snake, representing intuition, wisdom, and transformation, invites businesses to shed old skins and come forward with fresh perspectives. Luxury drinks brands are always quick off the mark with Limited Edition products to celebrate the occasion, but looking at the wider luxury market we uncoil a wider thread of unconventional stories, experiences and ideas that inspire & leave a lasting impression with consumers. Here are three key trends emerging for brands this Chinese New Year: ? 1?? New Skin Thinking – Street Culture Elevated Young consumers are embracing street culture as a bold statement of identity, and its influence on global luxury is growing. From homegrown streetwear to global luxury players drawing on local cultural elements, this fusion is about more than just fashion—it’s a symbol of pride and rebellion. 2?? Transcending Tradition – Contemporary Craftsmanship National pride is reshaping luxury consumption. 56% of mainland luxury consumers are seeking products that incorporate Chinese cultural heritage and craftsmanship. This trend is empowering Chinese brands to lead the charge in global luxury, while encouraging international players to authentically embrace local nuances. 3?? Feast for the Senses – Immersive Brand Experiences Luxury is shifting beyond products to experiences—travel, exclusive events, and brand collaborations are now driving consumer interest. Younger shoppers are looking for more meaningful interactions, with branded cafés and food collaborations offering exclusive, immersive experiences that create lasting connections. As we celebrate this season of renewal, brands have a unique opportunity to reinvent their narratives, embrace cultural shifts, and engage consumers with a fresh outlook. Read more about how brands can tap into these trends in our full article. https://lnkd.in/efEnh2Y5 #ChineseNewYear2025 #LuxuryTrends #CulturalRelevance #BrandInnovation #ExperientialLuxury #StreetCulture #NationalPride #BrandStorytelling

This week our Growth Director, Laurie Offer, and our Production Manager, Craig Balbirnie, will attend?Paris Packaging Week. Amazing to see our work with James Cropper Paper & Packaging and Bruichladdich Distillery Company Distillery, Redefining Luxury as a finalist in the PLD Innovation awards. We are excited to discover innovations, processes, and materials to inspire our team and bring to our client projects.

Launched in October?24 it is great to see St Austell Brewery Proper Job IPA 0.5% get such fast recognition as a great beer by placing number 1 in Good Housekeeping's 25 best No and low beers for Dry January. Part of our brief on redesigning Proper Job IPA was to flex the brand identity over different extensions. https://lnkd.in/eyKXhmDC

Our ECD, Matt Burns, shares what he is looking for from the design team at Thirst in 2025, along with 9 other leaders in the design?industry, with Design Week. "chill, stay strong, and never stop enjoying yourself – good ideas will prevail." https://lnkd.in/euJjrdWq

2024, almost, all wrapped up! Another busy year working with the world's best and most ambitious beverage brands. Massive thanks to all our client partners who trusted us with great projects. Biggest shout out to our team, who make working at and with Thirst special. Here's to a great year for the beverage and creative industries in 2025!

New Work: Introducing a new refreshed set of launch assets for Series 15 of Bruichladdich Distillery Company's unique heavily peated whisky, Octomore. An experimental whisky like no other, Octomore is the Impossible Equation, challenging your senses with a surprising elegance. The Series 15's needed to transcend the conundrum to the truly enlightening and immersive experience that it brings. Delivering clarity to the range with a new look and feel alongside powerful simplicity of messaging, this expression truly rises above the smoke to awaken minds to the extraordinary nature of this luxury spirit.

?? Thirst Shots: Meet The Moment With Gifting Gifting remains one of the most powerful ways for people to connect, presenting a significant opportunity for brands. By understanding different gifting styles and occasions, companies can strategically position their products and experiences in the psyche of consumers. In our exploration of five gifting moments and styles, all wrapped up in the latest edition of Thirst Shots, it's evident that gifting is far more than a simple transaction. It's a complex, nuanced practice that reflects and shapes social relationships, personal identities, and brand perceptions. It's impact is personal. It's potential is commercial. ?? Visit: https://lnkd.in/eGG7Vdjn to access the piece, along with further insights and inspiration. #gifting #beverage #brand