When shoppers walk into a store, they’re not just looking for the best price or product specs—they’re searching for a connection. With 86% of consumers valuing authenticity in their buying decisions, it's clear that the missing link in retail sales isn’t just the product, it’s the emotional connection. By the time customers reach your store, they’ve done their research. What they need is to feel why your brand matters. That’s where brand reps come in. They don’t just sell a product—they share the story behind it, connecting shoppers to the mission and values behind each item. With customers 55% more likely to remember a story over product details, the impact of storytelling is clear. Authentic stories build trust and loyalty, turning casual shoppers into devoted customers. Are you ready to elevate your retail strategy with storytelling? #RetailInnovation #CustomerLoyalty #BrandReps #StorytellingInRetail #RetailStrategy #AuthenticityInRetail
ThirdChannel
零售业
Boston,Massachusetts 5,009 位关注者
One unified solution. Where people and technology elevate the retail experience.
关于我们
ThirdChannel provides the only in-store and online retail technology solution driven by passionate brand experts. Equipping skilled, passionate brand reps with powerful cloud-based technology allows them to make intelligent sales optimizations in both e-commerce and in-store environments. With a unified approach to retail execution, combining people and technology, you are well on your way to creating a genuine competitive advantage.
- 网站
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https://www.thirdchannel.com
ThirdChannel的外部链接
- 所属行业
- 零售业
- 规模
- 51-200 人
- 总部
- Boston,Massachusetts
- 类型
- 私人持股
- 创立
- 2012
- 领域
- Data Intelligence、Analytics、Real-Time Reporting、Retail Execution and Monitoring for Consumer Goods Companies、Brand Execution、In-Store Brand Execution、Retail Merchandising Services、In-Store Demos、Asset Tracking、Associate Education、Consumer Engagement、Brand Ambassadors、Network-for-Hire、Store Selection Service、Field Team Management、Store-Specific Action Plans、Retail Execution Services、Live Activity Feeds、Demo Reps、Field Force、Merchandising、Analytics、Data Analysis、SaaS、Brand Education、Retail和Brick and mortar
地点
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主要
60 Canal St
US,Massachusetts,Boston,02114
ThirdChannel员工
动态
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When you partner with ThirdChannel, you’re getting more than just dedicated support—you’re getting a team that’s genuinely hands-on and invested in your brand’s success. We don’t just strategize from behind the scenes; we roll up our sleeves and work right alongside you, even on the sales floor. For example, our Community Manager, Brenda, recently teamed up with Brand Rep Jen for an afternoon on the sales floor. Together, they stocked over 80 units of denim, showcasing expert folding techniques that turned heads—and those crisp, neatly stacked piles speak for themselves! (We’re tempted to ask if they can tackle our closets next.) Retail teamwork like this drives results. In fact, consistent brand presentation across platforms can increase revenue by up to 23%. #visualmerchandising #merchandising #teamwork #fashion
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Did you know 83% of shoppers plan to treat themselves this year? Top picks? Shoes, clothing, and electronics! Consumers are expected to spend $1,261 on gifts, decor, and holiday fun—31.7% more than last year. Plus, 71% of shoppers will use multiple channels—so whether online or in-store, retailers need to be ready! Early birds are starting their shopping by Halloween, so let the deals begin! ?? #HolidayShopping #RetailTrends #SelfGifting #HolidaySeason #RetailInnovation #InStoreShopping #eCommerce #Retail
Most holiday shoppers will buy a gift for themselves this year
retaildive.com
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Consumers expect more than just products on shelves—they want meaningful experiences. Physical retail stores are adapting by getting smaller, more agile, and focused on delivering immersive, customer-first experiences. It’s no longer just about the product—it’s about the journey. ?? #Retail #CustomerExperience #AgileRetail #RetailTrends
The idea that brick-and-mortar stores are a thing of the past? Total myth. But they are evolving, and today’s customers aren’t settling for “business as usual.” In fact, 80% say the experience a company provides is as important as the products themselves. Retail is getting smarter, more agile, and experience-driven. So what’s the key to staying relevant? #CustomerExperience #Merchandising #Retailer
Physical Retail Isn’t Disappearing - It’s Transforming
Nick Ahrens,发布于领英
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Pop-up shops are more than just market testing—they're a strategic way to enter new markets, engage directly with customers, and gather real-time insights, all without the long-term risk. By creating excitement and building loyalty through limited-time experiences, pop-ups allow brands to stay agile, experiment with new ideas, and quickly adjust based on customer feedback. It’s a low-commitment, high-reward approach that’s shaping the future of retail. #RetailInnovation #PopUpShops #CustomerEngagement #MarketExpansion #AgileRetail
Pop-Up Shops: A Strategic Prelude to Flagship Stores
ThirdChannel,发布于领英
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We’re not just in the business of retail. We’re in the business of what truly drives us: each other. Our mission is to empower everyone on the path to a premium retail experience—including our Brand Reps. With top-tier training modules, flexible schedules, and a dedicated support team, we ensure our Brand Reps get the same exceptional service & care that they provide to you. Our Brand Rep Renee shared after hitting a major milestone: “I can’t believe I’ve reached my 3-year mark! Time has flown by—and that means I love my job!” We love our Reps—and we know you’ll love them too. #wholesale #retailers #visualmerchandising #competitiveadvantage
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Sustainability isn't just a trend—it's a must. With over 80% of shoppers considering eco-friendly practices when making purchases, it’s time to think beyond marketing and take real action. Enter drop-off points: small spaces for recycling, donating, or disposing of items. These areas give customers a way to actively participate in sustainability while boosting foot traffic, loyalty, and your brand’s reputation. From easy recycling to supporting the circular economy, drop-off points are a win for everyone! #Sustainability #Retail #FootTraffic #EcoFriendly #ROI
Small Spaces, Big Results: How Drop-Off Points Boost Sales & Sustainability
blog.thirdchannel.com
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Retail used to follow predictable patterns: seasons, sales cycles, and consumer habits. But those days are gone. Now, a single social media post or global event can shift the market in hours. If your strategy is still “command and control,” it’s time to pivot to a more agile “sense and respond” approach. Success today means being ready for anything—like when PopFlex's lavender skort went viral and they instantly embraced the trend, boosting sales by 700%. Flexibility and real-time insights are key. Ready to shift your approach? Let’s talk about how agility can transform your retail strategy. #RetailInnovation #Agility #CustomerExperience #Data #PopFlex
Why Retailers Need to Ditch “Command and Control” for a “Sense and Respond” Strategy
ThirdChannel,发布于领英
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Success in retail isn't just about what you sell—it's about how you present it and the experience you create for your customers. #RetailInnovation #CustomerExperience #BrandEngagement
Had a fantastic time attending Surf Expo 2024 in Orlando, Florida! ?? The largest and longest-running trade show for watersports, beach, and resort lifestyle brands was a perfect place to witness innovation firsthand. From creative booth designs to engaging in-person interactions, the event showcased how brands can elevate their customer experience and tell a compelling story. The future of retail is about blending creativity with operational excellence—something I saw from the incredible brands we connected with at the expo. Excited to see how these insights will shape the in-store experiences moving forward! #SurfExpo2024 #RetailInnovation #RetailTrends #Watersports #RetailMarketing #BrandExperience #Outdoor #BrandMarketing
Exploring Surf Expo 2024: A Perspective on Partnering with Innovative Brands
John Podesta,发布于领英
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As the holiday season approaches, the ability to manage and maintain insight into your retail operations from a single, organized dashboard is more important than ever. Real-time visibility into each store—anywhere in the world, at any time—helps brands stay agile, maintain consistency, and respond quickly to seasonal surges. How are you using technology to ensure your in-store operations run smoothly and your brand message remains clear during high-pressure times? #RetailStrategy #OperationalExcellence #RetailTech #SeasonalSurges #Retail
Uncover and Eliminate Execution Blind Spots
thirdchannel.com