Thinkshift's new pricing option, how we helped CNote break into a tough market, hacking finance, and advice on communicating about DEI
Thinkshift Communications
公共关系和沟通服务
Impact PR experts, delivering targeted media coverage & thought leadership for mission-first enterprises. B Corp + 1FTP.
关于我们
Thinkshift is an impact PR pioneer. A longtime B Corp public relations agency, Thinkshift? Communications has worked exclusively with social enterprises, cleantech companies, mission-driven businesses and advocacy nonprofits for over 10 years. By combining our deep sector knowledge with strategies tailored for impact brands, we help our clients break through the noise. Thinkshift is a California benefit corporation and a Certified B Corporation with an impact business model. We work solely with businesses and nonprofits that put solving social and environmental problems at the heart of their work—and we’re dedicated to helping them lead change in their field. See our B Impact Score. We promote business action on climate, justice and equity policies as a member of the American Sustainable Business Network and through other organizations. And we walk the talk: see our ethics, community service, purchasing and environmental policies. In addition, Thinkshift is a member of 1% for the Planet, a global network of companies that donate at least 1% of their revenue to environmental organizations. And we offset our unavoidable emissions through fellow B Corp Offset Alliance, which funds verified carbon reduction initiatives. We excel at: Strategy: Thinkshift’s ETHOS Framework is a research-based strategy designed to support business goals, maximize media opportunities and build your brand as an impact leader. Thought leadership: We work with your leaders’ strengths to develop expert source positioning, compelling articles and hot-button speaking topics. Media outreach: We craft stories that hit the sweet spot where your story meets media interests, working with niche and mainstream outlets as well as solutions-focused journalists. Messaging & brand story: Thinkshift specializes in making complex ideas accessible. We’ll tell your story in a way that resonates with your target audiences and crystallizes your value.
- 网站
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https://www.thinkshiftcom.com
Thinkshift Communications的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 2-10 人
- 总部
- San Francisco
- 类型
- 私人持股
- 创立
- 2008
- 领域
- brand storytelling、messaging、communications strategy、thought leadership、public relations、media relations、cleantech、impact investing、sustainable business、clean energy、climate solutions、circular economy、advocacy、social enterprises、water conservation、social justice、economic justice、sustainability 、energy efficiency和B Corp
地点
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主要
获取路线
582 Market St.
Suite 1603
US，San Francisco，94104
Thinkshift Communications员工
动态
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This advice from the Impact Communications Institute on responding to the LA fires is spot on. We're sharing it (nearly) in full in the interests of communications that help (and don't hurt): ???????? ???? ???????? ?????? ???????????????????????? At this early stage, fires are still burning. People are in shock and just beginning to take stock of what is lost. Unless you are based in the area or offering material support to those affected, we advise that you monitor the situation and focus on internal comms, supporting employees with connections to the area rather than making a public statement. The exception would be if your organization is making a sizable (tens of thousands) monetary donation to relief efforts and you want to encourage other organizations to do the same. ???????? ???? ?????????????? ???? ???????? ???????????????????????????? Acknowledge the magnitude of the tragedy, with recognition that marginalized and racialized communities experience disproportionate impacts from climate crises like the LA fires. This underscores the need for equitable actions and systemic change to ensure everyone has access to assistance with recovery ???????????? ???????????????????? ???? ?????? ???????????????? ?????????????????????? ? Offer verified relief efforts that employees may donate to and support. ? Provide mental health resources (such as Project Healthy Minds). ? If your organization is in or connected to the region, share verified resources for locals requiring assistance (some examples: accessing temporary housing through Airbnb or local hotels, mutual aid organizations providing food and clothing, lawyers or brokers offering assistance with the insurance claims process). Reassure staff that you know their focus will be elsewhere as they navigate trying to recover what has been lost. ? With wildfires affecting regions all over the world, it may also be helpful to share tips for packing a go bag in case of emergency. ???????? ???? ??????????? ? Offering “thoughts and prayers” without a call to action for relief efforts. ? Toxic positivity or encouraging those affected to set their grief aside and move on, such as “It’s just stuff,” “LA Strong,” or “You’ll come back bigger and better.” ? Trafficking in conspiracy theories. There have been reports of one fire being ignited intentionally. As with any communication, ask yourself “Who is this for?” and “Who does it serve?” before you put it out into the world or your workplace. ? Assigning blame. At this stage, focus on the affected communities and how your organization and your community can offer assistance. If it’s part of your organization’s purview or mission, absolutely address the systemic issues at play when the immediate danger has passed.
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New shared equity homeownership model could scale this proven path to stability and wealth building—just when we need it most. Check out Devin Culbertson's article for Inside Philanthropy: #housing #equity #wealthgap #philanthropy #impactinvesting
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As we look ahead to the challenges of 2025, this piece from Deb Nelson and Tina Beck at Just Economy Institute provides some excellent insights on expanding the movement for climate and social justice.
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In this month's newsletter: ?? 5 ways to build a powerhouse brand ?? Lessons from 10 years of impact PR ?? Impact leader news: Narrative Food's Jennifer Field Piette on building a healthy hybrid work culture ? Crisis PR tips #brandstory #publicrelations #workplaceculture https://lnkd.in/gfp9dqWS
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Hybrid work is here to stay -- how can you make it work for your company? These #BCorp experts have insights in Sustainable Brands. Jennifer Field Piette Maryam Sharifzadeh Flip Brown
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If you could use a good dose of #climate hope, check out Project Drawdown's new Global Solutions Diary—a collection of user-generated “climate solutions in action” stories from around the world—and Drawdown’s Neighborhood mini-documentary series, which “passes the mic” to #climatesolutions heroes whose voices might otherwise go unheard. These stories offer hope and inspiration for others to take up the challenge and create positive change in their own lives and communities. You can browse the library—and contribute your own story—here:
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In our September #FastThinking newsletter: Tips for creating an online newsroom that supports #mediacoverage and keeps your #brandstory fresh, secrets to a successful #tradePR strategy, a new model from Grounded Solutions Network for returning #affordablehomes to the market to increase #homeownership, and the "Where's Waldo" test for evaluating whether the #story you’ve brainstormed is worth pursuing. https://lnkd.in/ewbKhw_K
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