This is why we love doing what we do. It's never about "the tech." It's always about the solution, the relief, time given back, and milestones crossed. Thank you for trusting us with your vision Steve Falk.
?? Turning Challenges into Solutions: The Birth of Data4Living ?? A Heartfelt Message from Our CEO and Co-Founder, @Steve Falk In late 2023, my family faced one of the toughest transitions of our lives: moving my mom into memory care. It was an emotional and overwhelming process that required navigating countless conversations with social workers, an elder care attorney, and my dad, who was preparing for a heartbreaking change. But the real test? Gathering over 300 documents for Medicaid. Hours spent on phone calls with banks, insurance companies, and 401K providers while juggling a full-time job—it was nothing short of exhausting. On January 30, 2024, my mom moved into memory care, and my dad stayed with us for two weeks to adjust. By April 15, we finally submitted the Medicaid application—a milestone that taught me one powerful lesson: organization is everything. This experience opened my eyes to the immense stress that comes with life events requiring mountains of paperwork. Whether it’s Medicaid, a mortgage, student loans, or tax prep, having your documents organized and accessible can transform chaos into clarity. That realization sparked something big: Data4Living—an app designed to make managing life’s critical documents simpler, smarter, and less stressful. Since May, we’ve been working tirelessly to bring this vision to life. With the incredible support of my co-founders, ????????? Deena McKinley and Jonas Fernandes, and our amazing partners—ThinkNimble (Neil Shah, Marcy Ewald, Sueah Kim, Maya Keeley), Upstart Factory (Matt Anthes and Gabriel Hill), Merchant & Gould P.C. (John Olson, Taylor Stemler and Jonathan Berschadsky), Marc Adelman,“consigliere,” brand gurus Bill Oberlander and Arnau Bosc, and so many others—we’re gearing up to launch in early 2025. ?? Your story matters. Have you faced a similar struggle? How did you manage? Let’s start a conversation below.?? I hope Data4Living will bring relief to those navigating life’s toughest transitions, just as it was born from navigating mine. Thank you for your support—we’re excited to launch in early 2025 and can’t wait to share more soon. Warm regards, Steve Falk CEO and Co-Founder, Data4Living #Data4Living #LifeOrganization #MemoryCare #DocumentManagement #StartupJourney