Escalent

Are dense agency reports, complex analysis tools, and clunky dashboards preventing your insights and marketing teams from shaping strategic decisions for your brand? Enter Enlyta Insights—a brand intelligence platform that combines data visualization, storytelling, and knowledge management into an award-winning solution, empowering busy insights teams to quickly share valuable insights with decision-makers. Discover how Enlyta transforms brand health data into strategic insights with speed and simplicity in our introduction video. https://hubs.li/Q02TC8010 #BrandHealth #DataVisualization #BrandTracking

In the race for innovation, how can automakers develop connected vehicle services that truly add value and capture consumer interest? While many manufacturers stick to familiar functionalities like navigation, there’s a world of opportunities waiting beyond the basics—but where should you be looking? Our new blog, https://hubs.li/Q02TpmFS0, dives deep into how European car buyers’ tech habits and preferences could hold the key to unlocking new revenue streams. From smart homes to generational trends and so much more, discover where the real opportunities lie. Find out more in our blog and start rethinking your approach to connected vehicles: https://hubs.li/Q02TpmFS0 #ConnectedVehicles #SmartMobility #Auto #ConsumerResearch

Is your brand held back by unseen biases? We often make snap judgments about people, products and brands based on first impressions, without realizing how powerful these unconscious biases can be. Rob Darrow's new blog explores the fascinating "halo and horn effects" of unconscious bias—how they shape perceptions and drive preferences. Are you harnessing this psychological force to your brand's advantage? Click to discover more about harnessing bias and turning perceptions into success: https://hubs.li/Q02ThYjw0 #BrandStrategy #BehavioralScience #MarketResearch

Ahead of the NFL and college football seasons, Apple is updating its Sports app with features like Live Activities for real-time scores on lock screens and a dynamic drive tracker for football games. The app, which already covers a wide range of sports leagues, will also include improved play-by-play, betting odds, and enhanced navigation later this year. https://hubs.li/Q02T3HwZ0 #SportsTech #UXInsights #TechTrends #MRX

Curious how automakers and EV startups are competing in the BEV fleet market? Our Escalent Fleet Advisory Hub study reveals which EV makers are leading, which are emerging, and where the industry is heading next. From brand loyalty to operational challenges—get the data that matter on the evolving fleet market! Dive into the findings here: https://hubs.li/Q02T2_4C0 #fleet #ElectricVehicles #FutureofMobility

Reciprocity drives progress—and women are at the forefront! Join Dania Rich-Spencer and a dynamic panel at the Commercial Vehicle Business Summit on Oct. 23 for a discussion on "Reciprocity in Motion: Women's Impact in the Commercial Vehicle Industry." Save your free, virtual seat here: https://hubs.li/Q02Rt_ds0 #CommercialVehicle #Insights

While battery electric vehicle (BEV) adoption among fleet businesses has seen slow but steady growth over the years, the appetite for BEVs is still strong. According to new findings from our Fleet Advisory Hub study, fleet decision-makers across all vehicle segments want to expand their BEV footprint, with aspirations of reaching BEV penetration levels of between 8% and 23% in the next three years—signaling to automakers that the race for BEV leadership is on. In this blog, https://hubs.li/Q02SZ_gb0, our fleet experts explore more of our findings around fleet electrification and how OEMs, established and emerging, can take the lead. #fleetmanagement #BEV #data

We are thrilled to announce the successful opening of our new office in Coimbatore, marking a significant milestone in Escalent India's journey of growth and expansion. Coimbatore is Escalent’s third office location in India, joining our offices in Mumbai and Noida. Here's to new beginnings and our continued commitment to delivering strategic insights to our impressive roster of blue-chip clients. Read more: https://hubs.li/Q02SJwfP0 #MarketResearch #Innovation #NewOffice

Retail brands are capitalizing on millennials' nostalgia by reviving iconic '90s products and styles, such as Casio’s Baby-G watches and nostalgic apparel from Gap. This trend not only appeals to those who lived through the era but also engages younger Gen Z consumers, blending past and present to create emotional connections and drive interest across generations. https://lnkd.in/gnTSGF9J #RetailTrends #ConsumerBehavior #MRX

Brand heritage can create a purposeful and compelling story?for brands, helping them stay relevant to consumers and act as a powerful growth driver. Check out the latest blog from our business unit, H&P, which explores how to strike the right balance between honoring the past and embracing the future for a consistent and confident brand image.