thINK Forum

Watch your mailbox! The new thINK Forward is hitting the mail this week. This issue features thINK Ahead 2025 registration, a customer spotlight, and a behind-the-scenes look at how we are experimenting with AI. #thINK #thINKForward

Discover your true pricing power! You don't want to miss this thINK Academy workshop, where we'll talk about practical steps to boost profitability through strategic pricing. Learn how to reduce unnecessary discounting, leverage price sensitivity, and implement value-based pricing to drive higher profit margins and sales growth. Bonus: attendees will have the option to sign up for a 1:1 coaching session following the workshop, so you can put what you learn into practice. https://bit.ly/3DdAWSQ #thINKAcademy #Workshop #PrintPricing

The thINK Board is pleased to announce our newest member, Peter Kowalczuk, Executive Vice President, Client Services Group President, Canon U.S.A. He joins Tonya Powers as a Canon Executive Sponsor representative. Together with the thINK Board, they’ll help to shape the future of thINK. Welcome, Peter!

The thINK Board would like to extend our heartfelt gratitude to Francis McMahon for his visionary leadership as Canon Executive Sponsor over the past decade. His guidance has been crucial in shaping thINK into the vibrant and thriving community it is today. Thank you, Francis!

As companies aim to deploy more integrated and omnipresent marketing campaigns, print service providers must adequately position print’s importance in an omnichannel marketing ecosystem. Keypoint Intelligence has gathered survey results of consumer preferences in marketing communication and found that more often than not, direct mail wins the attention wars. Download this report to see how: https://bit.ly/3FhYkPO #DirectMail #Omnichannel #OmnichannelMarketing #PrintService

Customers expect brands to understand their preferences, anticipate their needs, and deliver relevant content across all touchpoints. Print service providers have the opportunity to provide extremely personal marketing that provides relevant and useful information that is moire likely to encourage sales and impact the bottom line. Learn more about what customers expect and how PSPs can deliver in this report from Keypoint Intelligence: https://bit.ly/4inkyhK #CustomerData #VariablePrint #PrintIndustryTrend

We know you can't wait, and neither can we — thINK Ahead 2025 registration will open soon! #thINKAhead2025 #thINK #PrintCanon

Getting in front of a prospect can be tough, but despite the obstacles, some salespeople are wildly successful. What do they know that you don’t? This hands-on thINK Academy workshop combines old-school lessons with new-world tactics and technologies like AI, and those who attend the workshop are eligible for a 1:1 follow-up coaching session to help put their learnings into practice. #thINKAcademy

Canon production inkjet customers have access to thINK member benefits, including vertical market reports on the latest print trends in various industries. We just added three more to the site: https://bit.ly/41CmuNC #PrintCanon #thINK

Brands in the U.S. will spend nearly $40 billion to support their direct mail marketing efforts this year. But with marketers facing intense pressure to generate higher returns from every dollar of investment — and substantiate the return on that spending relative to a wide range of other performance-oriented channels — where will those dollars head from here? Join Winterberry Group’s Jonathan Margulies for a deep dive on delivering performance with direct mail as part of the omnichannel mix. https://bit.ly/4ikh9jk #thINKAcademy #LiveClass #DirectMail