Think Coffee

Grind Size Matters: Matching Your Grind to Your Brew Method Think Tip:?The grind size of your coffee beans plays a crucial role in achieving the perfect cup. Different brewing methods require different grind sizes to ensure optimal flavor extraction. For example, a?finer grind?is perfect for?espresso, as it allows the hot water to pass through quickly, resulting in a rich, concentrated shot of coffee. On the other hand, a?coarser grind?is best for?French press, as the larger particles allow for a slower extraction, giving you a bold, full-bodied cup with minimal sediment. Why It Matters:?When you use the wrong grind size for your method, you risk over-extracting or under-extracting the coffee, which can lead to a bitter or weak taste. Matching your grind size to your brew method ensures you achieve the ideal balance of flavor, aroma, and texture. Pro Tip: If you’re unsure of your grind size, experiment with small adjustments to find the sweet spot for your taste buds. #CoffeeGrind #BaristaSkills #CoffeeTips #BrewBetter #CoffeeLovers #CraftYourBrew #PerfectCup

There’s something about coffee that transcends its role as a mere beverage. Beyond its rich aroma and energizing warmth, coffee has the unique ability to bring people together, fostering connections and spreading kindness in ways both big and small. From the daily ritual of sharing a morning brew to the spontaneous gesture of buying a stranger’s coffee, this simple drink has the power to spark joy and build a sense of community.

Coffee is more than a beverage—it’s a journey fueled by love and the big hearts behind every step of the supply chain. Our mission is simple: to partner with those who share a genuine passion for coffee and a deep respect for the communities who make it possible. ???

Coffee is more than just a morning pick-me-up—it’s a ritual, a moment of connection, and a way to ground ourselves amidst the chaos of daily life. From the lush hills of Guji, Ethiopia, to the heart of NYC, coffee tells a story of tradition, craftsmanship, and community. Whether it’s the time-honored Ethiopian coffee ceremony or the skilled hands of our baristas at Think Coffee, every cup has a journey that brings people together.?

Starting your day with intention can transform not just your morning, but your entire mindset. At Think Coffee, we believe that a mindful coffee ritual is the secret to grounding your day, sparking connection, and fueling productivity. Whether it’s the aroma of freshly ground beans or the warmth of your favorite brew, taking time for these small moments of calm can set the tone for a more focused and intentional day ahead. Check out our latest blog post on the power of a morning coffee ritual and discover how simple acts like brewing your coffee mindfully can lead to greater clarity and joy. ?? #MorningRituals #MindfulMornings #ThinkCoffee #CoffeeWithPurpose

As we close out another year, I want to take a moment to express my deepest gratitude to you for being a part of Think Coffee. While 2024 was not without its challenges, your continued support has made this year one of the most rewarding in our journey, and I couldn’t be more thankful. From the day we opened our doors in Greenwich Village in 2006, our mission has been simple yet ambitious: to bring our community together over the most responsible cup of coffee possible. And while we know we can’t change the whole coffee industry alone, your trust in us has made a meaningful impact. This year, we’ve continued to learn, grow, and improve – always striving to be transparent and accountable in everything we do. Whether it’s our ongoing commitment to fair prices, livable wages for farm workers, or the direct relationships we’ve built with coffee farming communities, your support has helped us stay true to these values. We believe in being more than just a coffee company – we believe in creating real, honest connections. From the way we source our beans to how we share that information with you, we’re working to build something that matters. Your involvement in that journey is what drives us to keep going, to keep improving, and to always aim higher. Looking back on this year, I’m filled with gratitude for the incredible people who make up our Think Coffee community – people like you. You’ve not only supported our business, but you’ve also helped us push forward in our mission to make the coffee world a little better, one cup at a time. Thank you for being with us through this incredible year. Here’s to many more shared cups, conversations, and positive change in the year ahead. Warmly, Jason Scherr Founder & CEO, Think Coffee

This holiday season, treat your loved ones (or yourself!) to something that brings comfort and joy — a great cup of coffee. Whether they’re a casual drinker or a true coffee connoisseur, Think Coffee has a brew to match every taste. Check out our guide to find the perfect coffee gift for everyone on your list. Today is the last day to order to get your delivery by Christmas + enjoy FREE shipping on orders over $40! Order now and give the gift of coffee this holiday season! #HolidayGifts #CoffeeLovers #ThinkCoffee #GiftGuide #FreeShipping

At Think Coffee, we’re more than just a coffee shop—we’re a space where people connect, create, and give back. With Small Business Saturday coming up, we’re celebrating the role local businesses play in building stronger, more vibrant communities. When you choose Think Coffee, you’re not just grabbing a cup—you’re investing in your neighborhood and supporting sustainable, meaningful change. “In a world where big chains prioritize speed over connection, we hope to be a place where you can slow down and enjoy something more human.” – Jason Scherr, Founder & CEO. Read the full blog post below.

In honor of World Kindness Day, Enrique, our Chief Impact Officer, shares his thoughts on how building direct relationships with coffee farmers is about more than just kindness—it's about fairness, responsibility, and creating a sustainable future. Read how we’re making a real impact through empathy and transparency. ???? #WorldKindnessDay #Sustainability #EthicalSourcing #FairTrade #CoffeeCommunities #Impact

?? Coffee of the Month: Santa Isabel ?? We’re excited to highlight our November Coffee of the Month: Santa Isabel, a medium roast from Dipilto, Nicaragua. Tasting Notes: Caramel, fig, and almond butter. This exceptional coffee is a product of our cherished partnership with farmer Jaime Lovo, whose farm lies along the Honduran border in the picturesque northern region of Dipilto. Jaime’s unwavering commitment to quality over quantity is evident in every bean. We’re proud to purchase his entire harvest each year, and we’re thrilled to report that the quality has consistently improved over time. The latest harvest, featuring the Caturra varietal, delights the senses with its vibrant aromas, enhanced by the surrounding citrus trees and the rich, fertile soil of the region. Each cup is a testament to Jaime’s passion and hard work, reflecting the unique terroir of Dipilto. Join us in celebrating this remarkable coffee! We invite you to experience Santa Isabel firsthand during our free in-store tastings on November 15th and 22nd. ?? Mercer, Devoe & 4th Ave: 10am-12pm? ?? Bleecker, Tribeca & Soho: 12pm-2pm