The Whole Marketer

Passionate about supporting marketing leaders with clarity, Abby outlines the importance of communication, alignment and mindset when navigating change, in her latest feature for Marketing Week. Plus her advice on the 8 stages to consider whilst planning to ensure that you embed effective and lasting change within your marketing teams. If you would like to discuss our support for marketing leaders on gaining clarity of vision or leading change, do get in touch #marketingleadership #navigatingchange #thewholemarketer

Burnout can happen to us all. Regardless of level or sector, marketers increasingly need more support to identify and overcome burnout, as the breadth and depth of our roles are increasing, in our challenging yet rewarding marketing profession. As part of Marketing Week's Lowdown webinar series, Abby has been invited to speak out about burnout, joining Charlotte Rogers, David Enwright and Emma Harris to discuss: ?? What is burnout, and how can it manifest? ?? How can you put good practices in place to tackle and recover if you're experiencing it yourself? ?? What you can do for your team to help prevent and tackle burnout To join the webinar on Wednesday 26th February at 11am, register here https://lnkd.in/ea9ku8jX #MWlowdown #burnoutprevention #burnoutwebinar

Strategy is the technical skill explored in episode 133 of our podcast. Abby's guest to discuss strategy building is fellow podcaster, strategic digital marketer and author of ‘The Digital Marketing handbook’ Alice Benham In this episode Alice shares ?? her definition of strategy ? ensuring strategy is actionable ?? simplifying the process in 3 steps ??? the buyer’s journey ?? content as value ?? urgency & scarcity and examples of small businesses successfully building their brand online. Plus Alice shares her career highs and lows and advice for marketers. https://lnkd.in/emtVXQRn ------------------------------------------------ This episode is sponsored by House of Performance (hop) Need to up your game in PPC, Paid Social or Display? House of Performance are a team of passionate marketeers growing ambitious brands through paid media. For a free mini audit, get in touch with the team at https://lnkd.in/eDNKZ9ck?

Episode 132 of the Whole Marketer podcast is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure you have the energy to thrive in our fast-paced and challenging – yet rewarding – profession. Abby’s guest to discuss wellness is EY’s Chief Marketing Officer, Rebecca Hirst, who alongside her marketing career, has a post grad in Nutrition and historically even set up a health coaching business to help other marketers and highflyers to incorporate wellness into their day-to-day. In this episode, Rebecca shares ?? her definition of wellness ?? rest and restore for marketers ?? her own journey to setting up ‘Glorious Wellness’ ?? practical tips for real world wellness and ??♂? how you can role model this for others. Plus her career highs and lows and advice for marketers. https://lnkd.in/eN29GDmr #wellness #wellbeingatwork #marketersupport #thewholemarketer

??? This week's podcast episode is a personal understanding topic on finding your idea role. Abby's guest is freelance Brand Consultant,? Lauren?Spearman who uses her growing platform on TikTok to champion pay transparency and improved recruitment practices in the marketing industry In this episode, Lauren shares ?? her definition of an ideal role ?? green and red flags hiring practices ?? salary transparency ???? interview tasks ?? advice for hiring managers ?? and giving and receiving feedback when job searching. Plus her career highs and lows. https://buff.ly/3N2NvBN FREE DOWNLOAD - Accompanying this episode is a new downloadable workbook for finding an ideal role that is fulfilling to you. See comments for link - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This episode is sponsored by House of Performance Need to up your game in PPC, Paid Social or Display? House of Performance are a team of passionate marketeers growing ambitious brands through paid media. For a free mini audit, get in touch with the team at https://buff.ly/3TMbusN

Out now - Abby's latest Marketing Week feature explores the importance of developing resilience in marketers. As marketers, we need the skills to cope with change and setbacks - perhaps more than many other roles in an organisation - due to the fast-paced and increasing breadth in our role as marketing shifts from being a support function to the one leading the long-term commercial agenda. There are many ways you can do this... from using your personal understanding to set boundaries and prioritising your wellbeing, in order to maintain the strength to bounce back when set-backs in our profession are common and inevitable. https://buff.ly/3XMOVXk #bounceback #resilience #marketingskills #thewholemarketer

Kicking us off today for our brand new season is a soft skills topic that, in the age of AI, is such an important reminder for marketers and marketing leaders… we’re talking about Being Human. ??Abby's guest is Taylors of Harrogate (aka the nation’s favourite brew brand Yorkshire Tea) Director of Strategy, Insight, Innovation and Diversification Dom Dwight. In this episode, Dom shares ?? what is ‘humanness’ for brands and marketers ?? the role of AI to free up space for marketers to be more human ?? vulnerability and imperfections ?? leadership learnings and ?? psychological safety for marketing teams and agencies. Plus Dom’s career highs and lows. https://lnkd.in/egXUkV33 ------------------------------------------------ This episode is sponsored by House of Performance (hop) Need to up your game in PPC, Paid Social or Display? House of Performance are a team of passionate marketeers growing ambitious brands through paid media. For a free mini audit, get in touch with the team at https://lnkd.in/eDNKZ9ck

?? New season, new episodes and new podcast cover! The Whole Marketer podcast season 8 returns today as Abby continues to explore the ?? holistic skills ?? latest thinking ?? soft skills ?? leadership and ?? personal understanding that passionate marketers need to be successful and fulfilled in today's challenging yet rewarding marketing profession. There are some amazing guests lined up for you this season - Dom Dwight , Lauren Spearman, and Rebecca Hirst to name a few... ?? Don't forget to follow and subscribe to be the first to listen. #marketingpodcast #marketingskills #marketingtips #thewholemarketer

?? The Burnout Miniseries ep3 – The third episode in our burnout series highlights burnout from a leadership perspective, when the expectation put on leaders, the pressure of targets and the responsibility to look after those in your care becomes too much.? Sharing their first-hand experience is Abby’s guest Rowan Morrison co-MD of Rationale, a strategic marketing communications agency. In this episode, Rowan shares ? her definition of burnout ↗ her story of burnout accumulating over a year ?? target-driven stress ???? the effect of stress on her health ?? conflict in leadership expectations ?? boundaries ?? her processes to empower those in her agency to prevent burnout Plus Rowan's advice for marketers of tomorrow. https://lnkd.in/eNxxF43E #burnout #leadershipburnout #workplaceburnout #thewholemarketer - - - - - - - - - - - - - - - - - - - - - - - - - - This episode is sponsored by Tracksuit This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working?? Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics.? Visit?gotracksuit.com?to start your always-on brand tracking journey.?

The burnout mini-series continues… the second episode in this mini-series on the Whole Marketer podcast tells the experiences of a high-achieving client side marketer who missed the signs his body and mind were telling him until it was too late and he experienced true burnout. Abby's guest is Alan Trice who shared his story and reflections on his experience of burnout, including: ??His Tetris analogy of burnout ??His experience of how burnout manifested ??The lead up over 18months ??Spotting the signs and ??How he looks after his wellbeing to prevent burnout in the future https://lnkd.in/e72MRDBv #burnoutstory #burnoutexperience #burnoutprevention #thewholemarketer - - - - - - - - - - - - - - - - - - - - - - - - - - - This episode is sponsored by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working? Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics. Visit gotracksuit.com to start your always-on brand tracking journey.