USIM

Teriyaki Madness is scaling new heights! A strategic test-and-learn media approach led to significant growth in Chicago and Denver store locations. Proprietary tools, Purview and 3Di, were leveraged to create hyper-local campaigns that boosted traffic and sales, setting the stage for even bigger moves ahead. Read the full story here:

? Employee Spotlight ? Congratulations to Barrie Cohen on 8 years with USIM! ?? Her passion, dedication, and team spirit make a real difference. We’re thankful for her insights and the positive energy she brings every day. Here’s to many more years of success together. Thank you, Barrie! #EmployeeSpotlight #USIM #WorkAnniversary #MediaAgency

Thank you, IAB, for the warm welcome! We’re thrilled to join such a dynamic organization and look forward to driving impactful change for our employees, clients, and partners. #USIM #IABMember #MediaAgency

Happy Halloween from the team at USIM! ???? This year, we celebrated with a spooky scavenger hunt and a costume contest that brought out everyone’s creative side! From clever costumes to festive fall fun, we enjoyed every moment of the Halloween spirit. Check out our favorite snapshots! #USIM #Halloween #TeamSpirit #HappyHalloween

Last week, USIM proudly sponsored Retail Summits Chicago eCommerce Summit, where our very own Melissa Sierra, EVP of Media Integration, joined industry experts to discuss cutting-edge strategies for brand amplification in the ever-evolving digital space! ?? Together, Melissa, Beth Shero, Katie Klepek, Kelly Hassing, and Sara Whiteleather explored the essentials of omnichannel marketing, social commerce, and customer engagement. Key highlights from the discussion included: ?? ?????? & ??????????????????????????????: Crafting tailored experiences to reach consumers where they are. ?? ???????????? ??????????’?? ????????: Leveraging platforms for brand storytelling and driving conversions. ?? ?????????????????????? ????????????????: Building seamless brand experiences across all channels. A huge thank you to the Retail Summits team for making this event possible! We’re excited to continue supporting brands as they elevate their digital strategies and connect with customers in impactful ways. Miranda Bowden Sandrina Glanz Laura Van Vaketis If you didn't get a chance to connect with us at the event, please reach out to Benson Hausman and Blake W.! #ChicagoEcommSummit #USIM #DigitalMarketing #Omnichannel #eCommerce #BrandAmplification

?? USIM + FreeWheel | New Strata Technology Transforms Media Planning and Buying Processes We’re thrilled to announce that USIM is expanding our partnership with FreeWheel by integrating their next-gen Strata technology into our media planning and buying processes. This exciting collaboration reinforces our commitment to innovation and excellence, helping us deliver even more streamlined and transparent media solutions for our clients. ?? Click below to learn more!

Understand your channels and customers - embrace a “fail fast, fail small” approach, and continually review and evolve ?? Shubhankar Goel (Corelle Brands) urged during his session at the Chicago eCommerce Summit 2024 this morning ?? ?? ?? Today's summit started off strong with Darin Lynch of Irish Titan steering the conversation on The Future of eCommerce. Katy Eriks (SuitShop) discussed cutting edge technology and using AI to keep customers engaged and Brandon Chase (Wiland) advised that ? Retention is key—focus on keeping the customers you already have ? Ensure the data feeding your AI is current and robust to make it work for you Next, Meyar Sheik from Insider. took us through his playbook for building flexible, scalable systems that deliver standout customer journeys had everyone scribbling notes. We then switched gears to B2B with Sri Vathson Padmanaban (Arizon Digital USA - Digital Commerce Experts) moderating a powerhouse panel that included Darin Lynch, Lisa Oliver (Molson Coors Beverage Company), Maggie O'Toole Santos (Chamberlain Group), and Mike Boswell (Breakthru Beverage Group). The panel dropped some serious knowledge on Innovative B2B eCommerce Strategies, covering everything from platform choices to customer experience. After a quick break for caffeine and conversation, Craig Smith from OuterBox showed us eCommerce Growth strategies that can kick in as early as next week! Rounding out the morning, Beth Shero (Shero Commerce) led a dynamic panel on Omnichannel, Social, & Digital Marketing Strategies. Katie Klepek (Nurture Life), Kelly Hassing (Wantable), Sara Whiteleather (Batteries Plus), and Melissa Sierra (USIM) tackled everything from social commerce to creating seamless brand experiences across channels. Their key takeaway? Meet your customers where they are—and personalize every touchpoint to amplify your brand ?? It’s been an action-packed morning, and we’re just getting started. Stay tuned!

????? Get ready for the holiday season! Our latest white paper, "How Seasonality Impacts Advertising Effectiveness", is here to help you maximize engagement and conversions. Learn how to align your strategies with seasonal trends to get the best ROI, whether during peak shopping times or less busy moments. ??Click below to download our white paper. Let’s wrap up the year with campaigns that deliver this season! #AdvertisingStrategy #Seasonality #MarketingInsights #USIM #MediaAgency

Planning on attending the Chicago eCommerce Summit? ? Don’t miss the chance to hear from Melissa Sierra on October 22nd at 11:30am, as she shares her insights as a panelist on "Omnichannel, Social, & Digital Marketing Strategies for Brand Amplification" ?? Feel free to reach out to Benson Hausman and Blake W. who will also be in attendance. #ChicagoeCommerceSummit #USIM #eCommerce #OmnichannelMarketing #CustomerExperience #MarketingStrategy

?? Employee Spotlight?? ?? Join us in celebrating 6 wonderful years with Janice Ly! From making personalized cards for the team to becoming an incredible Senior Planner, Janice has truly made her mark at USIM. ??She always brings creativity, passion, and dedication to everything she does. Thank you, Janice, for all your hard work and for always going above and beyond!?? #EmployeeSpotlight #EmployeeAppreciation #WorkAnniversary #USIM #MediaAgency