It’s inspiring to see this first-of-its-kind HPV self-collection screening pilot program aimed at improving cervical cancer screening in underserved communities. Launched in Texas at Su Clinica, together with researchers at The University of Texas MD Anderson Cancer Center, the program will use the BD Onclarity? HPV Assay, one of only two HPV assays approved by the FDA for self-collection in a healthcare setting. #HealthEquity #CervicalCancerScreening #BDOnclarity #BDemployee https://bit.ly/4fZ5LZ5
The Sway Effect
公共关系和沟通服务
New York，New York 1,600 位关注者
We are an award-winning global network of independent marketing and communications agencies with a focus on #DEI.
关于我们
The Sway Effect is one of the fastest growing marketing and communications agencies in the industry today. We are founded by industry veteran Jennifer Risi, who sought to reinvent how the industry works and thereby, created an environment that reflected the feedback from clients, peers and next generation talent. So, you might ask what does “The Sway Effect” represent? At the heart of our work, we are focused on “swaying” opinion and influencing outcomes on behalf of our clients while putting diversity, equity and inclusion at the center of everything that we do. Each and every day, we create campaigns that define markets, lead industries and aim to change the world. Our network has the experience and deep skills that can solve problems across industries and geographies. We are nimble, adaptable and diverse in both skill and talent. And, above all else, we are accountable. We partner with our clients and serve as an extension of their internal teams. We meet our clients where they are and where they live - providing the senior, personal counsel that they need, and frankly deserve. We are experts in public relations and influence, brand marketing, creative, social impact, nation branding, data and analytics, research and measurement and diversity, equity and inclusion programming.
- 网站
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https://www.theswayeffect.com/
The Sway Effect的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 11-50 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2019
- 领域
- Public relations、Communications、Marketing、Diversity and inclusion、Brand reputation、Brand purpose和Organizational design
地点
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主要
获取路线
405 Lexington Ave
US，New York，New York，10174
The Sway Effect员工
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Alvaro Melendez
2023 PRovoke Innovator 25 | Co-Founder & CEO of CRANT | AI Brand Building Specialist | Feminist and DEI ally
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Meagan Hooper
Founder bSMART Media LLC | Keynote Speaker | Purpose-Led Programming | Community Building | Network Partner at The Sway Effect | bsmartguide.com
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Jennifer Risi
Founder and President at The Sway Effect PRovoke Media 2024 Boutique Agency of the Year PRNews 2023 Women Owned Agency of the Year PRWeek Hall of…
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Nicole (Barbosa) Houston
Media Relations Specialist at The Sway Effect
动态
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Is AI Boring? Tune into Isaac Sacolick’s Coffee with Digital Trailblazers to hear from Appian CTO Michael Beckley. They’ll discuss how AI can deliver?value for modern enterprises. And how automation, combined with AI, could scale digital process?efficiency and accuracy. Join the discussion on Friday, November 22 at 11 AM US Eastern Time / 16:00 GMT. Register today:?https://ap.pn/3YXlst5 #TheProcessCompany #EnterpriseAI #ProcessOrchestration
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Brand & Marketing Strategy | Consumer & Cultural Insights to Memorable, Meaningful and Disruptive Campaigns
Such a fun opportunity to talk about our very fun brand. Special thanks to Karli Fabric and the incredible team here at PopSockets, we’re just getting started!
Our very own Head of Marketing, Emily Sly, sat down with Ad Age and Gillian Follett to share our new marketing strategy as we target the next generation of consumers. Notably, this week we kicked off our most recent partnership with TikTok sensation, the ‘Very Demure’ Jools Lebron, and also launched in Apple retail. Full Read: https://lnkd.in/gD7GQnBC
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"The Messi x Stanley 1913 partnership is a lifetime in the making. Stanley 1913 has been a part of Leo's family and life since he was a kid growing up in Argentina. His authentic use of Stanley 1913 products in his daily life, including our Originals mate collection, makes this a perfect fit. We are excited and proud to introduce iconic and innovative products that are built for performance and with functional design across our Originals and hydration categories that reflect Messi's connection to his culture and sport." - Matt Navarro, Global President, Stanley 1913. For Leo Messi, mate is more than a beverage, it is a connection to his family, culture, and sport community:
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Great news! A first-of-its-kind HPV self-collection screening pilot program is happening at Su Clinica together with researchers at The University of Texas MD Anderson Cancer Center, and using the BD Onclarity? HPV Assay. This initiative is a significant step towards achieving health equity and improving health outcomes for Latina women, who face higher rates of cervical cancer incidence and mortality. Proud to be part of a company that is making a difference! #HealthEquity #CervicalCancerScreening #BDOnclarity #BDemployee https://bit.ly/4fCdEnt
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A first-of-its-kind HPV self-collection screening pilot program aimed at improving cervical cancer screening in underserved communities has officially launched in Texas. The study is being conducted at Su Clinica, a Federally Qualified Health Center, together with researchers at The University of Texas MD Anderson Cancer Center. This initiative will use the BD Onclarity? HPV Assay, one of only two HPV assays approved by the FDA for self-collection in a healthcare setting: https://lnkd.in/ecztWxR8 #HealthEquity #CervicalCancerScreening #BDOnclarity
First of Its Kind HPV Self-Collection Study Launched to Improve Cervical Cancer Screening in Underserved Communities
news.bd.com
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Since 2021, Moderna and TBWA\Chiat\Day have been working to disseminate Moderna's story and communicate the vast potential of mRNA-based technology. In a recent conversation hosted by The Drum, 4A's CEO Marla Kaplowitz sat down with Moderna’s chief brand officer Kate Cronin and TBWA\Chiat\Day New York's CEO Emily Wilcox to talk about their partnership and approach to storytelling together ?? From the launch of a powerful brand platform "This Changes Everything," to the Cannes Lions International Festival of Creativity winning campaign hashtag #AsheVersus, and the launch of hashtag #SpikeVax, check out their biggest takeaways here: https://lnkd.in/exM6BDum
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Had a great conversation with Jennifer Risi for The Sway Effect about President-elect Donald Trump’s return to Washington. Take a listen!
Sway Effect - Ep. 38 with?Beatrice Peterson?Reporter/Producer at?ABC News. In this episode, our Founder and President,?Jennifer Risi?chats with Beatrice on the recent election, how new and emerging media channels are challenging legacy media and what she expects to see in 2025 from the new administration. Take a listen to the full episode available on our website, iTunes and Spotify. ?? https://lnkd.in/eEGjM_d6
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Founder and President at The Sway Effect PRovoke Media 2024 Boutique Agency of the Year PRNews 2023 Women Owned Agency of the Year PRWeek Hall of Femme, Board Member
Proud to be working with PopSockets and their new marketing leader Emily Sly as they revamp their marketing mix and target a new generation of consumers. Thank you to Ad Age and Gillian Follett for such a terrific story. The Sway Effect #TSEclientwork
PopSockets is aiming to restore its pop culture relevance with a revamped marketing strategy focused on repositioning itself to Gen Z consumers as a lifestyle brand.
How PopSockets is revamping its marketing strategy under former Crocs exec to reach Gen Z
adage.com
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Featured in Marketing Brew, 4A's Alison Pepper weighs in on Lina Khan's impact on the FTC and advertising industry. #TSEclientwork #adindustry Read the full piece below ??: https://lnkd.in/g_BxZs-E
How Lina Khan’s FTC changed the advertising industry
marketingbrew.com