Excited to share highlights from Shoptalk where our global president Matt Navarro discussed the importance of brand pivots to meet the expectations of discerning consumers. As Matt put it, “While many might think we became an 'overnight sensation,' the truth is that our viral moment is rooted in over a hundred years of quality and innovation.” He emphasized that “pivots become significantly easier when a company is anchored in a clear and compelling vision and mission.” In today’s market, brands must be ready to make bold shifts while remaining true to their core values. We’re not just chasing trends; we’re leveraging our rich heritage to build a diverse product portfolio and forge authentic partnerships with iconic brands, entertainers, and athletes. This focus not only keeps us relevant today but also ensures we continue to thrive for the next 100 years. A big thank you to Shoptalk and Steve Dennis for the great conversation!
The Sway Effect
公共关系和沟通服务
New York，New York 1,721 位关注者
We are an award-winning global network of independent marketing and communications agencies with a focus on #DEI.
关于我们
The Sway Effect is one of the fastest growing marketing and communications agencies in the industry today. We are founded by industry veteran Jennifer Risi, who sought to reinvent how the industry works and thereby, created an environment that reflected the feedback from clients, peers and next generation talent. So, you might ask what does “The Sway Effect” represent? At the heart of our work, we are focused on “swaying” opinion and influencing outcomes on behalf of our clients while putting diversity, equity and inclusion at the center of everything that we do. Each and every day, we create campaigns that define markets, lead industries and aim to change the world. Our network has the experience and deep skills that can solve problems across industries and geographies. We are nimble, adaptable and diverse in both skill and talent. And, above all else, we are accountable. We partner with our clients and serve as an extension of their internal teams. We meet our clients where they are and where they live - providing the senior, personal counsel that they need, and frankly deserve. We are experts in public relations and influence, brand marketing, creative, social impact, nation branding, data and analytics, research and measurement and diversity, equity and inclusion programming.
- 网站
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https://www.theswayeffect.com/
The Sway Effect的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 11-50 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2019
- 领域
- Public relations、Communications、Marketing、Diversity and inclusion、Brand reputation、Brand purpose和Organizational design
地点
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主要
获取路线
405 Lexington Ave
US，New York，New York，10174
The Sway Effect员工
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Alvaro Melendez
2023 PRovoke Innovator 25 | Co-Founder & CEO of CRANT | AI Brand Building Specialist
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Meagan Hooper
Founder bSMART Media LLC | Keynote Speaker | Purpose-Led Programming | Community Building | Network Partner at The Sway Effect | bsmartguide.com
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Jennifer Risi
Founder and President at The Sway Effect PRovoke Media 2024 Boutique Agency of the Year PRNews 2023 Women Owned Agency of the Year PRWeek Hall of…
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Tanya De Poli
Founder & Chief Executive Officer at Founders
动态
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AI has been front and center at Decisions Minneapolis. ??These conversations are incomplete without a discussion of content provenance, transparency and trust. ?? Our expert panel comprising Nada M Bradbury, CEO, AD-ID, Anthony Katsur, CEO, IAB Tech Lab, Ray Lansigan, EVP, Publicis Groupe and Jeremy Lockhorn, SVP, Creative Technologies & Innovation, 4As explored the future of advertising verification and content authenticity as viewed from different sides of the industry. With regulatory scrutiny increasing and consumer expectations shifting, how can brands, agencies and platforms verify content origins without stifling creativity or efficiency? ??Key Insights: - Content Provenance (C2PA) is a critical standard for authenticating digital content in the AI era. Essentially, it allows people to attach Metadata to a digital asset to determine if it is AI-generated. - AI threatens to erode trust between advertisers, consumers, and publishers, putting billions of advertising dollars at risk, if the industry does not support content provenance efforts. - Protecting brand value and integrity is a critical driver. The advertising ecosystem needs transparent content verification and early adoption is crucial to setting industry standards. ?? Remember: - Don't wait for regulation - act now. - C2PA is low-cost, easy to implement. - Metadata helps track content authenticity, builds consumer and brand trust, protects against fraud and misrepresentation. Learn more: The 4As Guide to Content Provenance https://lnkd.in/ee9stRwK #4AsDecisions #4AsEvents #ContentProvenance #GenAI #TrustandTransparency #FromDecisionsMinneapolisLive
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Big thanks to Tim Peterson and Digiday for their coverage - and explanation! - of this vital ingredient to media measurement -> the AD-ID. Simply put, the AD-ID is a "UPC code" for your ad creative which allows you - the advertiser - to more effectively measure the true reach, frequency and performance of all your ad creatives across all platforms and publishers (the holy grail of unified cross publisher/platform measurement)! NBCU has been hard at work with our friends across the industry - from fellow media companies to creative logistics companies to the IAB Tech Lab and more - to make this as easy as possible. All you need to do is (watch Tim's video) and then register your ad with the amazing people at AD-ID (I am sure Nada M Bradbury would love to help you). By appending that AD-ID to all of your video creatives (linear and streaming and digital) you will unlock best in class measurement that will help you understand which of your ads are performing best regardless of where they run. We are all here to help answer questions and garner adoption for this important initiative! Please reach out if you need anything.
The streaming ad frequency issue would seem to be indomitable. Despite years of audiences and advertisers complaining about the same ad airing ad nauseam, the problem persists. But what if there were a way to address the issue? Better yet— OK, you can see where we’re going with this. There is a solution for the frequency management issue: It’s called the Ad Creative ID Framework; it’s from IAB Tech Lab; it provides a system for unique identifiers to be attached to ads so that advertisers, ad tech intermediaries, streaming services and connected TV platforms can all better track which ads are being sent where across the streaming ad supply chain. Most importantly, though, ACIF already has support from major industry members. That includes NBCUniversal, Paramount, XR Extreme Reach and AD-ID, which?operates as a registrar for IDs attached to advertisers’ creative assets. And Comcast-owned FreeWheel’s and Google’s ad servers have also implemented ACIF support so that streaming ad sellers can log which exact ads were served and report that information back to measurement firms and, in turn, advertisers. So… frequency management begone, right? Not exactly because of one major holding point, as covered in the video below. ?? Story and video by Tim Peterson
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Excited to share this Campaign US Chemistry conversation on the evolving role of agencies, the importance of creativity, and how the 4As continues to champion the future of our industry. Thanks to Luz Corona, MPS for the addressing so many engaging topics.
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4As' Matt Kasindorf weighs in on major brands launching agencies searches on LinkedIn, via Ad Age and Lindsay Rittenhouse. #adindustry #TSEclientwork
Some industry executives are criticizing larger marketers, including The North Face and Nike's Jordan for launching agency searches on LinkedIn, while others argue the traditional way reviews are done needs to change.
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I’m exceptionally proud to announce Intrepid Travel’s record performance in 2024, as reported in The Australian today. We've shared all the details in our Integrated Annual Report, which provides a comprehensive and transparent look into how we created value for all our stakeholders over the past year. The strong results across financial, people and purpose metrics reflect the great work our team has done to deliver our style of experience-rich travel for our customers and making a positive impact for communities around the world. Intrepid is a company that leads with its values and stands for something greater than the bottom line. As the report shows, that is as true as ever. But balancing purpose and profit isn’t easy for a rapidly growing business like ours. The report outlines that while we’re making progress, some areas are challenging, including decarbonisation. In 2025, we will build on this success and demonstrate that travel can bring people together, foster greater understanding and create positive impact when done responsibly.
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To continue celebrating Women’s History Month, today we are spotlighting BD's Krista Mitch, 10x Genomics' Rachel Rudo, MBA and 4As's Alison Pepper. #WomensHistoryMonth #WomenSupportingWomen
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Our 2024 Integrated Annual Report is here! We’re proud to announce a record performance, laying the foundation for our purpose-led growth plans. Our full results across people, profit and purpose are transparently on display in the latest report.? At the heart of our success is our best-ever people and customer satisfaction scores, operational and commercial excellence and a new and improved B Corp score.? The report showcases the highlights, but also where we’re facing challenges as a growing global business.?? It’s all part of our commitment to transparency and accountability, and to delivering more value for all of our stakeholders. ??? Read the full report:?https://lnkd.in/dr4dj79p?
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Latest WTF video Thanks to Nada M Bradbury, Ryan McConville, Kevin O'Reilly & Jarred Wilichinsky for taking the time to break down how Ad Creative ID Framework works
The streaming ad frequency issue would seem to be indomitable. Despite years of audiences and advertisers complaining about the same ad airing ad nauseam, the problem persists. But what if there were a way to address the issue? Better yet— OK, you can see where we’re going with this. There is a solution for the frequency management issue: It’s called the Ad Creative ID Framework; it’s from IAB Tech Lab; it provides a system for unique identifiers to be attached to ads so that advertisers, ad tech intermediaries, streaming services and connected TV platforms can all better track which ads are being sent where across the streaming ad supply chain. Most importantly, though, ACIF already has support from major industry members. That includes NBCUniversal, Paramount, XR Extreme Reach and AD-ID, which?operates as a registrar for IDs attached to advertisers’ creative assets. And Comcast-owned FreeWheel’s and Google’s ad servers have also implemented ACIF support so that streaming ad sellers can log which exact ads were served and report that information back to measurement firms and, in turn, advertisers. So… frequency management begone, right? Not exactly because of one major holding point, as covered in the video below. ?? Story and video by Tim Peterson