The Storytelling Lab (Podcast)

How do elite athletes train their minds for peak performance? In Episode 177, Sarah Hill discusses how Helium is helping football and baseball players reduce anxiety, regulate stress, and enhance their game through mental fitness techniques. The future of sports isn’t just physical—it’s about mastering the mind. #podcastclips #storytelling #mentalfitness #athleteperformance #sportspsychology #mindsetmatters #stressmanagement

How do you turn financial struggle into success? In Episode 178, Pia Silva shares how they went from $40,000 in debt to building a profitable business—not by working harder, but by working smarter. The key? Shifting from complex, time-consuming projects to a streamlined, high-value offer that clients actually wanted. #podcastclips #storytelling #entrepreneurjourney #businessgrowth #profitability #marketingstrategy #smallbusinesstips

Why Do Carousel Posts Perform So Well on Instagram? In Episode 186, Cyndi Zaweski explains why carousel posts are so effective—not just because of Instagram’s algorithm, but because they deliver insights over information. By keeping text concise and making users actively engage with each slide, carousels hold attention and boost interaction. The secret? Short-form storytelling that keeps people swiping. #podcastclips #storytelling #contentcreation #instagramgrowth #socialmediatips #audienceengagement #marketingstrategy

Why is building a community more valuable than going viral? Going viral is great, but true success comes from building a community that sticks with you. In Episode 186, Cyndi Zaweski shares how taking a break from social media didn’t cost them followers—because they’d already built trust and connection through storytelling and shared experiences. The secret? Creating for others while building for yourself. #podcastclips #storytelling #communitybuilding #audienceengagement #creatormindset #authenticity #personalbranding

How Do You Use Storytelling to Win on LinkedIn? In episode 169, Zainab Olanrewaju discusses how to truly engage your audience through storytelling. By using personal stories and relatable experiences, she captivates her audience from the very first line—keeping them hooked until the end. It’s not about clickbait; it’s about connection and education through authentic storytelling. #podcastclips #storytelling #linkedinstrategy #contentcreation #audienceengagement #personalbranding #creativemarketing

Why Write a Book After 25 Years of Teaching? In episode 171, Betsy Hester discusses how decades of teaching students to think critically and research deeply led her to write a book about a haunting true story. With a background in academia and a personal connection to the case, she explores truth, belief, and the power of resilience. #podcastclips #storytelling #writingjourney #truecrime #criticalthinking #research #authorlife

How Are Sports and Storytelling Connected? In Episode 167, Nelson Farris discusses how sports are built on the same foundation as great stories—conflict, obstacles, and high stakes. From legendary performances to underdog victories, storytelling is at the heart of every game. Whether you're a fan or an athlete, the shared narratives of competition and triumph create a universal language that connects people worldwide. #podcastclips #storytelling #sports #narrative #competition #athletejourney #sportsstories

How Do You Hook Viewers in the First Two Seconds? In Episode 166, Neil Gordon discusses why grabbing attention immediately is crucial—if you don’t, viewers will move on. He shares how his best-performing video reached nearly 900,000 views—without fully understanding why. From leveraging pop culture clips to experimenting with different hooks, he breaks down strategies that keep audiences watching. #podcastclips #storytelling #contentcreation #socialmediatips #videomarketing #audiencegrowth #creativestrategy

Why Write Children's Books? In Episode 165, Jay Aedo discusses why he chose children's books as a storytelling avenue. For him, it's about rewriting the narrative he grew up with—giving his younger self the clarity and understanding he once lacked. By questioning old stories and creating new ones, he crafts characters he can truly see himself in. After all, why accept a story where no one wants to play the lead? #podcastclips #storytelling #creativity #childrensbooks #selfdiscovery #personalnarrative #writingjourney

How Do You Negotiate a Better Speaking Fee? In Episode 164, I discuss how a nonprofit offered a speaking gig at a rate far below my usual fee, leaving me with two choices—walk away or find a win-win solution. Instead of simply rejecting the offer, I used storytelling to demonstrate how they could get more value while justifying a higher fee. The result? A 400% increase in the final deal. #podcastclips #storytelling #negotiationtips #publicspeaking #pricingstrategy #valuebasedpricing #entrepreneurship